How Much Does a Wedding Cake Cost? The 2024 Average Revealed

A wedding cake plays a huge part in your wedding. Not only is it a centrepiece at the wedding reception, but also acts as a talking point – with the added benefit of your guests getting to eat it too.

But exactly how much a wedding cake costs depends on a lot, from the number of tiers to the flavour. You may want an elegant, traditional fruit cake, or a towering chocolate explosion – the choices are endless.

In this post, we’ll take a look at everything to do with the cost of a wedding cake, including the average cost, what can affect the price, and what type of cake you might expect for your budget.

What’s the average cost of a wedding cake?

Photo © Edible Essence Cake Couture Co. | See their Bridebook profile

In our ultimate wedding budget breakdown, we revealed that the average cost of a wedding cake in the UK is £400-£500. However, what you’ll actually pay could be lower – or much, much higher, depending on what you’re looking for.

For example, if you have a tighter budget, then a two-tier, lightly decorated vanilla sponge will be more affordable. Meanwhile, if you’re looking for a touch of extravagance, a four-tier cake with multiple flavours and intricate detail will need a considerably more generous budget.

Number of Tiers

Affordable

Moderate

Luxury

2

£250 – £300

£350-400

£650- £750

3

£300 – £350

£450- £500

£850- £900

4

£400 – £450

£550- £600

£950- £1,000

If you’re on a budget, check out our post on ways to save money on your wedding cake. Do note that there are always compromises if you opt for the DIY approach.

By contrast, if you’re looking for a designer wedding cake which is completely custom-made, you can expect to pay well over £1,000 on average, even for cakes starting with relatively few tiers. This is because you’re paying for one-of-a-kind artistry, craftsmanship and unrivalled expertise, and there’s a lot of labour involved with making an elegant bespoke cake. Plus, there’s a very personal, and extended, level of service involved – a large, complicated designer cake can start months in advance, involving many consultations and back-and-forth communications to get the design just right for you and you alone, and take days to decorate once everything has been finalised. 

How much should you pay for a wedding cake?

Photo © Wedding Cakes by Lisa Broughton | See their Bridebook profile

How much you should pay for your wedding cake is down to what works for you – there is no right or wrong answer. If a wedding cake is something you want to include as a formality (or to appease Grandma), then you may want something small purely for the sake of your photos and to give your guests an extra dessert (once again, appeasing Grandma). In fact, if you’re not interested in traditions, you don’t need a wedding cake at all – something unique, like a pie or a jelly, works just as well and makes for a great talking point.

Do bespoke wedding cakes cost more?

Photo © Daisy Molly and Me | See their Bridebook profile

Yes, a bespoke wedding cake will cost considerably more than a ‘generic design’, as we’ve already touched upon above, due to the amount of time it takes the cake maker to design and make a one-of-a-kind cake which also doubles as a showstopping work of edible art. This could include having to create new techniques, sourcing new cake moulds, or crafting sugar models and patterns.

Store-made cakes are also made in large batches and often frozen before they’re bought, whereas bespoke cakes are freshly made. It can still be a lovely cake to both admire and eat, but a bespoke cake adds that unparalleled touch of quality, and so naturally comes with a premium price tag. 

How many tiers does your wedding cake need?

Photo © By Yevnig | See their Bridebook profile

Traditionally, a wedding cake will have three tiers, but that’s not to say that your cake should stick to this. It’s your wedding, and if you want your cake to have two tiers (or 14 if you’re so inclined – you do you) then there’s nothing stopping you.

The only thing to be mindful of is how many guests your cake may need to feed. The more guests you have, then if you plan on letting everyone have a slice the bigger it’ll need to be.

What about novelty cakes?

Photo © Sherry Hostler Cake Artistry | See their Bridebook profile

If you’re keen on cake but not big on tradition, a show-stopping novelty cake can work as a great centrepiece. A three-tier cake will turn some heads, but a novelty cake shaped like something other than a cake is a great way to add another layer of personalisation to your wedding. Whether it’s a mountain if you enjoy hiking, a carousel if you both love going to the fair, or a pile of books if you’re both big readers, there are a million and one options for a creative – but still elegant and classy – wedding cake. However, because novelty cakes take a lot of work, they can cost a lot more – but are definitely worth it.

Another option to consider is a selection of cupcakes, such as from The Costa Cupcake Company and The Daisy Chain Bakery. The number of cupcakes can be customised to the number of guests you’ve invited, so everyone gets one. Cupcakes can be decorated to complement your style or theme, and there’s also the benefit of them being a huge crowd pleaser, too.

Does the number of decorations affect the cost of a wedding cake?

Photo © Pasticceria Lorena | See their Bridebook profile

Wedding cake prices can increase depending on the number of sugar decorations that you have, so think carefully before committing to a dozen sugar flowers on each tier. A ready-made sugar flower sold separately from the cake can cost £6.75, and bespoke flowers like peonies and roses for crowning the cake can add another £30 – £40. Many couples choose to decorate their cake with real or plastic flowers, both of which save a considerable amount of money and still look absolutely amazing.

What other factors can affect the cost of a wedding cake?

Photo © Claire Arscott Cake Design | See their Bridebook profile

When it comes to your wedding cake, there are plenty of factors that will affect how much you’ll pay. The following are the most important: 

  • Tiers: The more tiers there are, the more your cake will cost.
  • Location: Where your cake makers are based will affect the cost. For example, those located in London will naturally have higher rates than those outside.
  • Design: A more complex or intricate cake design will take more time and skill than a simple or more subtle design, bumping up the cost. 
  • Techniques: The techniques involved are another potential variable in the cost, for example, whether the cake will be hand-painted, or airbrushed with stencils, or whether it needs to be sculpted free-hand, or is of a simpler shape. 
  • Toppers: Cake toppers offer a cute way to personalise your cake, but can take a lot of time to craft, especially if they’re bespoke. 
  • Flavour: A basic sponge cake will be more affordable than luxurious triple chocolate or alcohol-soaked fruit cake.
  • Dummy layers: If you want more tiers but not necessarily more cake, dummy layers will lower the cost by (though not always by as much as you might think). 
  • Ingredients: If organic or premium ingredients are important to you then you’ll need a budget to reflect it. Ingredients for the decoration will also add to the cost – for example, if there’s sugar, buttercream, or even fresh flowers. 
  • Stand: A basic cake stand will be more affordable than one that’s extravagant.
  • Delivery and setup fees: If delivery and setup take a long time, especially for large and elaborate cakes, then expect to pay a little extra.

What else should you bear in mind?

Photo © Tees Bakery | See their Bridebook profile

You’ll be the first to slice your cake, but don’t expect to have to cut every guest a slice yourself. When speaking to your catering team, ask them exactly how you want your cake to be sliced. If you have a fruit cake, the denseness and richness mean you don’t need to be overly generous with size like you might with a more delicate sponge. Another way to ensure a better cost-per-slice ratio is with square slices instead of wedges.

When it comes to taste, vanilla, chocolate and lemon are the most popular wedding cake flavours, and luckily they’re also among the cheapest. A fruit cake made with fresh fruit will be more expensive, but as we mentioned above, its intense (and more acquired) taste means it’ll go further. Also, rolled fondant and marzipan will cost more, as they take more time to smooth and can tear easily if not applied carefully.

What about dummy layers?

Photo © Lotti & Lu | See their Bridebook profile

Dummy layers are a crafty way to add extra tiers to your cake while ensuring the cost doesn’t spiral out of control. Dummy layers are made from styrofoam and covered in the same icing as the other layers, so your guests will be none the wiser. They’re a great way to save if you’re keen on a five-tier cake but only need 70 servings. A fake layer (or two) can add drama and extra height, without the need for a filling or unnecessary weight. The layer itself doesn’t cost a lot, but it’s worth bearing in mind that lots of detail will still drive up the price.

Plan your dream wedding with Bridebook

Sign up to Bridebook and effortlessly plan your wedding today! We have a huge selection of amazing wedding cake makers to make your wedding cake dreams come true!

And if you’re looking for ways to save money on your wedding cake, we’ve put together our top tips to help you cut costs without cutting out all the best bits. 

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Happy Planning!

How reviews help wedding food suppliers generate bookings

Food glorious food…what’s a wedding without a caterer or cake?

Food is usually at the centre of any social occasion and nowadays we all choose places to eat based on recommendations from friends and family or based on online reviews and star ratings.

We cannot emphasise enough how important reviews are in helping wedding caterers and wedding cake makers generate bookings.

Couples simply cannot choose between the thousands of foodies – good, bad and ugly – without a little guidance. And the best guidance comes in the form of real reviews and recommendations from the couples you’ve cooked, baked and served food for in recent weddings.

In the spirit of letting others do the hard work for us, here are two award winning Bridebook wedding suppliers to explain how important reviews are for wedding food suppliers.

Cakes by Nina – Bridebook’s Wedding Cake Maker of the Year

Nina, how does it feel to win this award!?

Thank you so very much – I’m truly over the moon! I’ve already seen some benefits of winning as I’ve had a few consultations with couples who were on the fence but when they saw that I’d won, they visited my website and Bridebook profile page, read my reviews and decided to go with me.

Amazing! So winning has proved how important reviews are for you.

Absolutely. Clients often comment that they have read my reviews before deciding to come and see me. Reviews are really important as it is a nerve wracking decision deciding who is going to do the best job making your wedding cake.

What are the top 3 benefits to having reviews in your personal experience?

  1. It gives you a stronger brand presence and supports potential clients in their decision making process.
  2. It helps put people’s mind at ease in this competitive market when you cannot be too sure of what you might be getting.
  3. It gives people the chance to read what real customers think of your service as well as see your product so helps you develop as a business and generate bookings

Circa Events – Bridebook’s Wedding Caterer of the Year

Olivia, congratulations on becoming Bridebook’s Wedding Caterer of the Year.

May we ask, what are the top 3 benefits to having reviews in your personal experience?

  1. Potential clients can see real-time, honest reviews from real couples!
  2. It drives traffic to our website
  3. It boosts our reputation with other suppliers and venues which in turn gives us more business opportunities

When you post reviews, do you do so on multiple platforms?

Dependent on the review and the wedding venue, we might post reviews on Facebook, our website and Bridebook. Where we post usually depends on where the client referral has come from in the first place.

——————————————————————————

That’s certainly given us food for thought (excuse the pun) with regards to just how impactful reviews and recommendations are for wedding food suppliers.

Do you have any comments to add about your experience of the power of reviews as a UK wedding food supplier?

For more information and interviews with award winning UK wedding suppliers, check out our Review Series.

Bridebook.co.uk Wedding Awards 2017 Winners!

We couldn’t be more thrilled to announce the Winners and Highly Commended suppliers of the Bridebook.co.uk Wedding Awards 2017!

With so many incredible and talented suppliers across our Bridebook family, picking the final winners was difficult to say the least. So we’d like to extend our sincerest warm wishes and thanks for all of those who participated – the wedding industry wouldn’t be where it is today without you!

Now, without further ado – the 2017 winners! Huge congratulations to all! (And if you’re an engaged couple, there’s no better place to start your wedding supplier search than with this fabulous list of award winners!)

Wedding Beauty Supplier of the Year

Bridebook.co.uk BBWA 2017 Winners
Amazing Face Bridal Hair & Make-Up

Winner: Amazing Face Bridal Hair & Makeup

Highly Commended: Make Up By Jenni

Highly Commended: Rachael Divers Makeup Artistry

Wedding Cake Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Yolk

Winner: Yolk

Highly Commended: Blossom and Crumb 

Wedding Caterer of the Year

Bridebook.co.uk BBWA 2017 Winners
Sojo Kitchen

Winner: Sojo Kitchen

Highly Commended: Appetite Direct 

Wedding Decoration Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Qube Events and Productions

Winner: Qube Events and Productions

Highly Commended: Twilight Trees

 

Wedding Dress and Accessories Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Heart a Flutter

Winner: Heart A Flutter

Highly Commended: FairyGothmother

Wedding Entertainment Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Pyromania Fireworks

Winner: Pyromania Fireworks

Highly Commended: Chris Cook Magic 

Wedding Florist of the Year

Bridebook.co.uk BBWA Winners 2017
The Flower Room

Winner: The Flower Room 

Highly Commended: Hiding In The City Flowers

Wedding Jewellery Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Hey Jules

Winner: Hey Jules

Highly Commended: Form Bespoke Jewellers

Wedding Videographer of the Year

Bridebook.co.uk BBWA Winners 2017
James Riley Videos

Winner: James Riley Videos

Highly Commended: Scott Graham 

Wedding Transport Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Fiat 500 Hire

Winner:  Fiat 500 Hire 

Highly Commended: Vintage VWs 4 Hire 

Wedding Stationery of the Year

Bridebook.co.uk BBWA Winners 2017
Wonderland Invites and Design Studio

Winner: Wonderland Invites & Design Studio

Highly Commended: Paper Tree Design 

Wedding Planner, Celebrant or Toastmaster of the Year

Bridebook.co.uk BBWA Winners 2017
Pamella Dunn Events

Winner:  Pamella Dunn Events

Highly Commended: One Stylish Day

Wedding Photographer of the Year

Bridebook.co.uk BBWA 2017 Winners

Winner:  Kristida Photography

Highly Commended: Tub of Jelly and Chris Giles Photography

Wedding Music Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Down For The Count

Winner: Down For The Count

Highly Commended: Wedding Smashers 

Wedding Menswear Supplier of the Year

Bridebook.co.uk BBWA Winners 2017

Winner: Roberto Revilla London

Highly Commended: DAPPER Formalwear for Men

Wedding Marquee Supplier of the Year

Bridebook.co.uk BBWA Winners 2017
Big Chief Tipis

Winner: Big Chief Tipis 

Highly Commended:  Florida Marquees

Wedding Venue of the Year

Bridebook.co.uk BBWA Winners 2017
Iscoyd Park

National Winner: Iscoyd Park

 

North East

Bridebook.co.uk BBWA Winners 2017
Newton Hall

Winner:  Newton Hall 

Highly Commended: Healey Barn 

North West

Bridebook.co.uk BBWA Winners 2017
Siren, Liverpool

Winner: Siren Liverpool

Highly Commended: Sandhole Oak Barn 

Yorkshire 

Bridebook.co.uk BBWA 2017 Winners
Camp Kutur

Winner:  Camp Katur

Highly Commended: Woodhall Hotel and Spa 

West Midlands

Bridebook.co.uk BBWA 2017 Winners
Compton Verney House

Winner:  Compton Verney House

Highly Commended: The Ashes

East Midlands 

Bridebook.co.uk BBWA 2017 Winners
The Old Vicarage Boutique Wedding Venue

Winner: The Old Vicarage Boutique Wedding Venue

Highly Commended: Ringwood Hall Hotel 

South East

Bridebook.co.uk BBWA Winners 2017
East Quay Venue

Winner:  East Quay Venue

Highly Commended: Yoghurt Rooms

East of England

Bridebook.co.uk BBWA Winners 2017
Fennes

Winner: Fennes 

Highly commended: The Barns Hotel 

 

London

Bridebook.co.uk BBWA 2017 Winners
Spitalfields

Winner: Spitalfields

Highly Commended: Pembroke Lodge 

South West

Bridebook.co.uk BBWA 2017 Winners
Riverside Sopley Mill

Winner: Riverside Sopley Mill 

Highly commended: Elmore Court

Wales

Bridebook.co.uk BBWA 2017 Winners
Porthmawr Country House

Winner: Porthmawr Country House 

Scotland

Bridebook.co.uk BBWA 2017 Winners
Assynt House

Winner: Assynt House

Highly commended: Kilrie Granary 

Northern Ireland

Bridebook.co.uk BBWA Winners 2017
Ballyscullion Park

Winner: Ballyscullion Park 

Highly commended: Breckenhill 

Congratulations to all the winners and highly commended! If you’re an engaged couple, there truly is no better place to start than with this fabulous list of Bridebook suppliers. Be sure to check out their profiles to book these award winners for your own wedding!

Wedding Cake Tips By Mary Berry

Written by Mary Berry

Mary Berry is an English chef, baker, food writer and TV presenter famously known for being a judge on The Great British Bake Off. She is regarded as an expert in baking.

Bridebook.co.uk- Mary Berry and Paul Hollywood
By The Great British Bake Off

Bridebook was fortunate enough to interview Mary Berry herself, that’s right, The Queen of Cakes! Read our interview with her below:

How do you choose the right cake for your wedding day?

Choose a wedding cake that shows your personality and one that you think that everyone will enjoy. To be classic, a rich fruit iced cake in tiers.

If you like to be on the lighter side choose one of the tiers to be a different flavour such as a lemon genoise or chocolate cake. Remember if you are giving away pieces of cake as presents in boxes, the cake should be a rich fruit one because it keeps best and travels well.

Do you have any tips for a DIY wedding cake?

When choosing a totally different style of cake such as cupcakes on a tiered cake stand, or croquembouche, or meringue pyramid, make sure that the icings or fillings are not affected by heat. Also they need to be very freshly made. Avoid spun sugar, it doesn’t last more than three hours. 

How do you make an impression with your wedding cake?

To add that WOW factor to your cake it needn’t be complicated. The decoration could be your joint interests and should be bold and look good close up as well as from a distance.

Do you have any quick tips?

Remember to give instructions regarding the top tier of the cake if you are keeping it for the Christening. Only a rich fruited cake is suitable and can be frozen.

What’s the latest trend?

I gather the latest trend is to have a cake made completely out of cheeses, served with port.

Bridebook.co.uk- cheese tower
By Allister Freeman

Happy Planning!

Browse other similar articles:

11 Questions To Ask Your Cake Maker

Bridebook.co.uk- sugared naked cake decorated with roses
By Anna Clarke Photography

Modern weddings tend to break with tradition. One thing has not changed, having a WEDDING CAKE. Choosing the cake maker is one of our favourite parts – stretchy trousers at the ready – so while you focus on eating everything in sight, we’ve put together some questions to ask before hiring your cake maker.

1) Do you specialise in a particular style of cake?

Some cake-makers will specialise in layered, tiered or structured cakes and you will want to know if first of all, you like their style and secondly if they can create a bespoke cake for you and your requirements.

2) How do you price your cakes? What is the cost of the cake per person/ per slice?

The first thing you want to find out is whether the cake-maker charges for the consultation and tasting session and whether that is included in the overall price. The second thing you want to know is how large the cake slices would be and how much extra you would be charged if you wanted larger slices.

3) What flavours of cake do you offer?

The most popular flavours include vanilla, chocolate, fruit and cheese.

Bridebook.co.uk- flower girl looking up at the cupcake tower
By Jamie Bott Wedding Photography

4) Can you do different flavours for different tiers? (sugar/gluten/lactose free/vanilla/chocolate/fruit).

Don’t worry about having to taste all of these together. Because they are coming from different layers, no one will get a slice of each of the flavours at once! However, if you are going for mixed flavour layers like strawberry buttercream and vanilla cream cheese, we definitely suggest you try it to make sure you love it!

5) Can you make a cake to meet specific dietary requirements?

This is especially important if you have guests who are lactose or gluten intolerant, or have diabetes. You should also ask your cake-maker how to serve these layers so that they don’t come into contact with other flavours.

6) Will you deliver to the venue and set up the cake on the day – how much time do you need?

Many weddings cakes, especially the larger ones will have to be assembled at your venue, as transporting an assembled cake could damage the final product.

Bridebook.co.uk- white cake with metallic accents and a happily ever after topper
By Weddings Vintage

7) Do I need to pay for your travel expenses?

The majority of wedding cake-makers will charge you for delivery. They can have a certain price set for their immediate catchment area and additional charges if they need to travel further, so it is always worth asking and adding the price to your budget.

8) Do you provide the cake stand and pillars?

If your cake-maker does offer the above, you should ask to look at the different options and think about how they will look with your wedding cake. If your cake-maker charges for the stand and pillars, you can always ask to see any non-chargeable options.

9) Should I bring my own toppers, flowers, ribbons? Or can we work out some ideas together? Would you be willing to work with my florist when decorating the cake?

If you want to use your own cake topper, make sure you show your cake designer what you would like to use, so that they can incorporate it into the design.

10) Do you provide the cake knife?

You might want to ask to see the cake knife ahead of time and ask your cake-maker if they provide you with something more suited to your overall wedding style or table settings.

11) Can I see previous customers’ references and cake photos?

Happy customers will be more than willing to tell you how great their wedding cake was, so ask to see a list of their references so that you get a better idea of what to expect!

Bridebook.co.uk- lady bird and beetle cake topper
By Weddings Vintage

Happy Planning!

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How to Save Money on a Wedding Cake

If there’s one thing that’s guaranteed to make people happy, it’s cake. We have cake during so many of life’s special times, like birthdays, anniversaries and Christmas. We don’t even really need an excuse – we Brits love afternoon tea, which is just one big excuse to eat cake in the sun. So, we really don’t need a reason to enjoy a nice cake.

In the UK, the average amount spent by couples on a wedding cake is between £400 – £500. This may seem at first look a lot out of the average overall amount spent on a wedding, which is £20,775. But your cake is more than just that. It can play an incredibly central role in your wedding. It will be a centrepiece and focal point. Of all the decorations and touches you add to your wedding, the most memorable for many will be your cake. Your guests will be on the lookout for your cake and will crowd around you just to watch you make that inaugural cut. They’ll also love helping themselves to a slice.

However, the good news is that there are ways to save money on your wedding cake. In this post, we’re going to dive into the many ways you can stay within budget while making sure your guests can have their cake and eat it too.

Why are wedding cakes so expensive?

Photo © By Yevnig | See their Bridebook profile

Cakes may be mainly sugar, eggs and flour, but so much skill, time and effort goes into making a wedding cake. They’re often far more extravagant and luxurious than the types of cake you might expect at other celebrations and can take several days to plan, design and bake. Not to mention a lot of wedding cakes are absolutely huge, with three being the traditional number of tiers.

So, while the price of a wedding cake may seem high, bear in mind that a lot goes into one to ensure it looks so magical and inviting for your big day:, bear in mind that a lot goes into one to ensure it looks so magical and inviting for your big day:

  • Customisation and design
  • Quality ingredients
  • Skill and expertise
  • Baking and decorating time
  • Delivery and setup time
  • Tools and equipment

The reputation of the cake maker is also likely to determine how much they charge, with professionals with long and respected careers typically able to charge more than those new to the industry.

A professional cake maker really understands the responsibility they have. The cake has to meet the brief in how it looks. It has to last being on display in a heated space, often for many hours, and still needs to taste perfect. They have one chance to get the cake right, knowing that all eyes will be upon it. There are no hiding places, and all this requires so much skill, expertise and preparation.

Do you need a cake at your wedding?

Photo © Edible Essence Couture Cake Co. | See their Bridebook profile

We may have already pointed out that many of your guests will be on the lookout for cake, but it’s important to consider what you want on your wedding day. What are your priorities? Try to please all your guests, and you’ll likely please no one. So, if forking out for a wedding cake isn’t high on your list, and you have a tight budget, you can choose to go without.

Weddings are usually jam-packed with traditions, so even though you won’t get to cut a cake, you’ll still have plenty of opportunities to enjoy other traditions, like the toasts, the first dance and throwing the bouquet. That said, if you and your partner are big on traditions, and can’t bear the thought of not having that fabulous photo opportunity that doubles up as the most incredible dessert, there are still plenty of ways to do so on a budget.

Just be aware that if you’re aiming for a particularly big or show-stopping wedding cake, you can’t expect a professional to make it for next to nothing. Professionally-made wedding cakes aren’t just cakes – they’re unique, edible works of art, which naturally come with a higher price tag.

13 ways to save money on a wedding cake

Photo © Southwell Cakery | See their Bridebook profile

If a wedding cake is a must-have on your big day, but you’re struggling to stay within budget, don’t worry. Below are 13 ways (a bakers’ dozen) you can find an alternative or compromise to save money and keep your budget on track. 

1. Have multiple mini cakes

Photo © Pasticceria Lorena | See their Bridebook profile

Let them eat cake! Or cupcakes. Or doughnuts. Or brownies. Or maybe even sweets? Instead of having a big central cake, which can be expensive, you could always treat yourself (and your guests) to a dessert table full of your favourite sweet treats. Stack your delicacy of choice in a scrumptious and artistic display and encourage your guests to help themselves. Not only will your guests get cake, but they’ll have a wider variety of choices, too. Plus, you’ll save money at the same time.

Do remember that unlike a professionally made show-stopper, a dessert table is unlikely to be able to be out on display all day. Consider whether you really want a doughnut that has been out in a heated room for 7 hours! Many professional bakers offer brownie towers, which means that whilst saving a little bit on the budget, you can still get all the benefits a professional brings. The tower of smaller cakes may also mean you don’t have a cake to cut. A small store-bought cake in addition is a good way of still having that iconic cake-cutting moment.

2. Slice conservatively

Photo © La Belle Cake Company | See their Bridebook profile

There will be plenty of guests at your wedding who are hungry for a slice of cake, but remember, after a three- or four-course breakfast and a pile of buffet food, will they even be that hungry when the time comes for a slice of cake? Ask your caterers to not be too generous when it comes to slicing your cake. This will help a smaller cake go a lot further. And if the odd guest wants seconds, they can just help themselves.

3. Choose a simple design 

Photo © The Sweet Stuff | See their Bridebook profile

A cake with loads of intricate details and delicate sugar work is going to be expensive. So, if you keep your design simple, most of the baker’s efforts can go into simply making a moist and delicious cake rather than into turning it into a show-stopping edible masterpiece.

Depending on the style of the cake, you may even be able to do some decorations yourself. This is, of course, unlikely to rival a professional baker’s expert creation. You may not have the skill, knowledge or experience to pull off intricate latticework. But there’s nothing etched in stone to say a wedding cake has to be complex. Instead of sugar work petals, go for real flowers artfully placed around the edge. Instead of painstakingly cut iced ribbons, go for real ones. Artistic vision is a must-have, but it requires you to be brave. The DIY look can be great – just be aware that it most likely won’t be able to match the intricacy of a professionally-made wedding cake.

4. Have dummy cake layers

Photo © Bake To The Future | See their Bridebook profile

Realistically, not everyone at your wedding will likely want a slice of cake, which breaks our hearts… but it also breaks out hearts to see any cake go to waste. If you still want a tall, multi-tier cake, substitute some of the layers with dummy layers, which are usually lumps of carved polystyrene. These can be decorated in the exact same style as the real layers, but you save on the cost of the cake ingredients and the time spent baking it. It will look just as majestic and yummy, but none of it will go to waste and you’ll save some dough.

That said, be aware that the overall price difference may be quite small. Cake makers usually won’t charge the full amount if some layers are fake, but can still charge close to it. Though you’re saving some ingredient costs and labour, the cake artist will still have to stack and decorate those extra tiers, and as we’ve highlighted above, the decorating is what you’re really paying for in most cases. Ingredient costs can be sometimes be cheaper than the polystyrene purchased to create that fake tier, so it’s best to chat with your cake maker about the most cost-effective option for your specific vision.

5. Ask friends or family

Photo © Penn Wedding Cakes | See their Bridebook profile

It may seem obvious, but that doesn’t make it any less useful – if you have a future Great British Bake Off contestant in the family who’d love to contribute to your big day, ask them if they’d be happy to make your cake. Or, if you have a collection of relatives and friends who all have a signature sweet treat, why not ask everyone to bake their favourite and bring them in on a nice dish, which you can then collate to make a super tasty dessert table out of?

The DIY route can be a great budget-friendly move, but there are some really important considerations which you’ll need to weigh up:

  • It’s never going to be quite the same as a wedding cake made by a skilled professional with years of experience under their belt. If you opt for a cake made by an amateur baker, be prepared to compromise.
  • Tiered cakes aren’t just works of art, but also structural masterpieces. Ask any venue about DIY cakes and they’ll talk about the cakes that slowly leaned more and more or fell due to mispositioned or insufficient dowels. The bake itself also has to match the strength it needs and professionals understand the challenges this throws up. Not many amateurs normally make a three-tiered cake that has to stand for a number of hours. So if you are going DIY, keep it simple. 
  • Your family star baker is unlikely to say no to such a request, but they’re probably going to feel a tremendous amount of pressure. Chances are they won’t relax if they’re a guest until the cake is actually cut into. Again, venues will share stories of seemingly wonderful looking DIY cakes which, when cut into, turned out to be raw, and then the challenge of trying to serve enough not to cause embarrassment for the family member who made it.
  • Dietaries are such an important part of your catering, and the importance of avoiding trace elements from nuts to gluten can be a matter of life or death. A professional cake maker will always leave a full set of ingredients, and highlight any cross-contamination risks and cutting requirements if there are dietaries. With a DIY cake, assumptions can be made that a family member knows of a relative’s allergies, or a guest may assume ingredients will be strictly as listed and fine. So, if you are having a DIY cake, put a sign up thanking whoever made it but letting guests know ALL the ingredients, and that it wasn’t made in a professional kitchen. This may sound overcautious (and is easily forgotten), but equally, don’t assume guests with allergies will know or remember it’s a DIY cake, and that their dietaries shared with the caterers haven’t been passed on.

6. Have a shop-bought cake

Photo © Red Velvet Bakery | See their Bridebook profile

It might not seem like the most obvious choice for a wedding, and it isn’t traditional, but a shop-bought cake from your favourite supermarket can be affordable and delicious. There’s a wide range of shapes, sizes and flavours to choose from, and if you pick up some pillars you can even create a multi-tiered cake yourself. All you have to do is get a little creative with the decorations and be more flexible with your cake vision than if you were to commission something custom-made. Or, you can have a small simple cake for your ceremonial cutting, and a number of shop bought cakes put out for guests to eat afterwards.

For something trendy yet traditional, M&S sells a two-tiered naked cake that looks the part and costs just £45. Or, for something a little more unique that will be tasty and get your guests laughing, M&S also offer a personalised Colin the Caterpillar cake, which you can pair with a personalised Connie the Caterpillar cake to have matching couple cakes. Each cake serves 40, and is priced at just £50, so even if you buy both, that’s cake for 80 guests for just £100, making them a fraction of the typical cost of a traditional bespoke tiered design.

7. Choose a naked cake

Photo © Lotti & Lu | See their Bridebook profile

If you choose to hire a professional cake maker to design your wedding cake, why not ask them for a naked cake? Not only will you still get a premium cake by  a professional, but naked cakes are really in fashion right now with a rustic but elegant look. Plus, they tend to be a lot cheaper because they generally use fewer ingredients and take less time to decorate.

A word of warning though – the icing on wedding cakes can play a big part in the structural strength. Naked cakes may seem an easier option for a DIY cake (after all, the icing looks like the hard part), but they need more dowels, internal supports and the right baking consistency if stacked on top of one another. This is where professionals are even more invaluable.   

8. Only have half the cake decorated

Photo © Sugared Saffron Cake Company | See their Bridebook profile

Looking for a complex and intricate design but don’t have a huge budget? One option is to work with your cake maker to design a cake that is only decorated down one side. By having a sugar work design cascading down one half of your cake you still get the wow factor but will generally only have to pay half the decorating costs. A sugar work cascade is still incredibly striking, and can make for a gorgeous focal point and centrepiece even with less decoration.

9. Buy a local cake

Photo © Bakes From A Hackney Kitchen | See their Bridebook profile

When searching for a wedding cake designer or bakery, try to keep your search as local as possible. Wedding cake delivery can be pricey and the further a cake has to travel the riskier it is – so, if you choose a local professional, it’ll keep delivery and setup costs down. Or, you could even consider collecting your cake a day or so before the big day, which is easier to do if you choose a simple design.

10. Hire an up-and-coming cake maker

Photo © My Little Cakery | See their Bridebook profile

The more experience a baker has, the more likely they are to have a solid portfolio and reputation. As a result, they’re also more likely to charge higher prices. Instead, consider hiring a cake maker who is relatively new to the industry. They’ll still be able to make a fabulous and delicious cake, but charge less than the average. Just remember to see examples of a few other cakes they’ve designed before you hire them – you don’t want a complete novice taking charge of your wedding cake.

11. Bake your own cake

Photo © Terre et Lune Cake Design | See their Bridebook profile

If you’re a keen baker and don’t mind adding an extra responsibility to your ever-growing list, you could just bake your wedding cake yourself. You could even bake the cake a couple of months in advance, then thaw it a few days before your wedding so it’s ready for some homemade decorations. This will naturally save you money, but will be a fair bit of work, so be prepared.

Part of the joy of hiring a professional cake maker is that it’s stress-free and convenient, so you can enjoy your big day without worrying about dodgy ovens and equipment or glazes and ganaches that refuse to set. It’s important to weigh up what matters most to you. The DIY route may save you some money, but it most likely won’t save you time or stress. All of the considerations we listed for asking a friend or family to bake your cake apply here as well. 

12. Choose your flavours wisely

Photo © Two Little Cats Bakery | See their Bridebook profile

Vanilla and chocolate are usually safe, crowd-pleasing flavours that don’t cost too much. If you’ve chosen a multi-tiered cake, you may still want one tier to be a traditional fruit cake, but be prepared to pay a little extra if that’s the case.

Most of your guests won’t be too fussed if you don’t have fruit cake, and a simple vanilla sponge is affordable and tasty.

13. Keep the cake, ditch the dessert 

Photo © Claire Arscott Cake Design | See their Bridebook profile

Have you worked out the menu you plan to serve your guests at the wedding breakfast? We bet part of that meal will include a delicious dessert. Well, instead of doubling up on desserts, why not simply serve your guests a slice of wedding cake?

If this doesn’t suit your timings and you want your dessert before the cake-cutting commences, why not have a smaller, decorated one-tier cake as your main cake for the ceremonial cutting, and a plain, un-decorated version pre-cut and served as dessert for the beforehand?

To make your cake a little more dessert-like and wedding breakfast worthy, why not pair it with a scoop of ice cream or a quenelle of cream for that extra touch of luxury and finesse?

Or, if you want to serve your cake in the evening, consider whether you also need extra evening food. This way, you can make the cake the star of the show in more ways than one . This is a great way to save on your catering budget elsewhere without losing the cake. 

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Happy Planning!

Introduction: Your Wedding Cake

It’s cake time! Put on those stretchy trousers and let’s get tasting. Oh the joys of wedding planning – when else do you get to sit and eat cake all day? Well today is that day. Hooray.

Bridebook.co.uk- naked cake decorated with yellow roses and berries
By David Christopher Photography

A wedding cake is a staple sight at any wedding, symbolising the first meal eaten as a married couple (awwwww). From wheat cakes traditionally consumed by the Romans, into the endless variety of cakes, cupcakes, doughnuts and other delicacies available, we are going to help you whizz through that sugary sea.

Bridebook.co.uk- mint green wedding cake decorated with a fantasy flower
By Gigi Cakes

1. It’s all about recommendations!

As with anything, start with recommendations! Ask your recently married pals, or even your venue for advice. A delicious cake can be made by your venue, by a patissier, a caterer, a supermarket, a novice or a cake designer, so your choices are ample! And that means there is so much more to taste and try!

Bridebook.co.uk- bride and groom eating their wedding cake and laughing
By Jamie Bott Wedding Photography

2. What flavour?

Can’t decide on flavours? Well you’ve got the traditional fruitcake with marzipan, or anything else your heart desires – vanilla, red velvet, chocolate, the list goes on… In fact, if you can’t decide on just one flavour, why not opt for layers with different flavours? (Just make sure you try all of them first (don’t mind if we do!) and put the heaviest layer on the bottom).

Bridebook.co.uk- cheese wedding cake decorated with berries
By Cinzia Bruschini

3. What about the budget?

On average, a cake will cost £500, but the more decorative and elaborate your cake (think multiple tiers, ingenious designs and sugar flowers) the more it will cost you. Be upfront about your budget when you’re meeting your cake maker, so that you’re both on the same page.

Bridebook.co.uk- three layer pale blue cake decorated with pink roses and lilies
By Chris Giles Photography

4. Watch that cream!

When choosing a flavour with cream, remember that cream-based cakes do not keep unless refrigerated! So if you are having an outdoor or summer wedding, try something else. Also, when considering fresh fruit and flowers think: chocolate and fruit, icing and flowers. (Icing absorbs the juice from the fruit, resulting in a colour mess – just a little trick from us!)

Bridebook.co.uk- five tier white wedding cake topped up with roses
By Chris Giles Photography

5. Take your time

Allow yourself between 9 and 6 months to select your wedding cake. Decorations, stacking or layering can take time to make and order. But that does mean more months of tasting – bonus!

Bridebook.co.uk- white tiered wedding cake decorated with fresh berries
Cinzia Bruschini

6. Size matters

Think about how many guests your cake needs to serve. This will affect price and size, – you don’t want an endless cake for a thirty guest wedding. Similarly, if you want to serve your cake as desert, it will need to be big enough to feed all your guests. Alternatively, you can provide them with yummy treats like cupcakes and then your cake doesn’t need to be as large.  Want a sneaky trick? Use Styrofoam layers instead of real ones and serve sheet cake instead – behind the scenes of course. Regardless of what you decide, be honest about your budget.

Bridebook.co.uk- three layer cheese cake with berries and white roses
By Cinzia Bruschini

7. How tall are you?

Ever thought about your height when picking out a cake? No us neither BUT if you are tall, you could dwarf a small cake and a massive cake can drown you if you are smaller. Also, remember when you are cutting the cake and how it makes an awesome photo? Make sure to angle yourself so that the photographer can actually see you! Aren’t you glad we are here!?

Bridebook.co.uk- bride and groom having fun cutting the cake with a ceremonial sword
By Ten Twenty One

8. Who has the table?

Don’t forget the cake table! Couples seem to overlook this one until the last minute, but decorating the table and making sure its shape works with the cake is important! The cake will receive a lot of attention, after all.

Bridebook.co.uk- cheese cake decorated with grapes and topped up with bride and groom figurines
By Fiona Kelly

9. Missing guests

If you want to send cakes out to guests who couldn’t attend, ask advice on storage from your cake maker. Do this and you will get brownie points for being the nicest married couple ever.

Bridebook.co.uk- bride and groom cutting their cheese cake
By Chris Giles Photography

10. Yes! Tasting time!

Now for the best bit! Book a tasting. Even if you love the designs available, you can’t buy a cake based on design! So before you buy, have a relaxing afternoon with your beloved (or another trusted advisor) and enjoy all that cake! Here’s where the stretchy trousers come in.

Bridebook.co.uk- mini chocolate cakes
By Chris Giles Photography

11. Freezer

Lastly, the tradition of eating your cake for your anniversary/ the birth of your first child is sweet in theory, but beware of brain freeze! Try to vacuum seal the cake if you do want to freeze it to prevent some of the potential freezer burn. Then you can enjoy it all over again!

Read our article on questions to ask your cake maker for more fun cake information!

Happy Cake-ing!

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How To: Choose Your Wedding Colours

Wedding colours are usually one of the first foundations of wedding styling that you lockdown, as they’re an important basis for your bookings in loads of other aspects of the wedding too – that’s why they’re so early on in our super useful wedding checklist

It’s the kind of detail that is incredibly easy to get caught up in (does it really MATTER if one of them is turquoise and one of them is baby blue?), but, counter-productively, it may feel like wedding colours need to be completely decided on beyond all doubt before you can move on to make any other detailed  decisions.

Fret not: we’ve compiled a list of things to think about in order to choose your wedding colours and choose them right.

 

Location

Where are you holding your wedding? That’s the first question you need to ask yourself when delving into the world of wedding colour palettes. If you want to go wild with very specific colours that mean something to you, or bolds and brights, use our wedding venue search tool to search the largest wedding directory in the UK and find somewhere that can serve as a blank canvas for you to really make your own. Alternatively, if you’ve already got your eye on a venue that already has a certain style, think about the colours so that highlight and compliment the best features of your venue.

The Small Details

Finding a venue can be the cornerstone moment of wedding planning for some couples, for others, their favourite flowers, the wedding dress or the ultimate bridesmaid attire can be the deciding factors in choosing a colour scheme. So if you have certain must-haves, without which you can’t imagine your wedding, get those scribbled down. 

Season

Draw inspiration from your chosen wedding season. Pastels can work well for winter, jewel tones will look fantastic in autumn, so feel free to experiment with textures and different shades!

The Mood

What kind of wedding do you want? If you’re after a feeling of luxury and drama, then go for darker and richer colours. If you are a fan of a romantic atmosphere, lighter shades will look perfect. 

Your favourites

Look in your home and wardrobe for colour inspiration. The colours that dominate there are obviously the ones you love. Bonus: the wedding photos that will take their place on the mantelpiece will even match your home – now that’s planning!

Research

Keep your options open and look around before settling on a palette. Hit up Pinterest or our Real Weddings section for inspiration. While we don’t advise you to chase the latest trends and fashions, you can always throw in a hot new colour as an extra detail to your wedding.

Colour wheels

We’re going to get technical here so grab a colour wheel. The basic rules for colours are that cool and warm colours go well together, as do colours which have the same primary colour base.

Within that, you can pick an analogous colour scheme, with three colours located next to each other on the colour wheel, or you can choose complementary colours, which sit directly opposite each other on a colour wheel. Alternatively, you can go for monochromatic colours, which are a number of different shades taken from the same hue.

Our general rule for choosing wedding colours is to have at least one neutral colour which your guests’ eyes can rest on to balance the bright colours in your palette. And there you go!

Pantone

Every year, Pantone releases its “Colours Of The Year”, a list that attempts to predict the colours that will be everywhere in the coming year. The irony is that this list often decides what the predominant colours will be the next year, and thus what’s readily available from suppliers and shops.

Do you remember 2016 being awash with a light, warm pink and cooler, forget-me-nottish blue? That was Rose Quartz and Serenity Blue. This year it’s the vibrant Greenery. They release them in December, so keep an eye out for them – if its a colour you like, your styling just got a whole lot easier. 

Attendants

Needless to say, when choosing wedding colours, choose shades that are easily wearable, especially if you want the bridesmaids to carry the majority of colour – and talk to you again!

Cake

Sneaky tip: don’t overdo the colour on your wedding cake. We suggest you use small details and occasional pops of colour to make it look epic.

Happy Planning!

 

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