supplier stories Archives

Celebrating Black Businesses in the Wedding Industry: 11 Inspiring Supplier Stories

In honour of Black History Month, we wanted to take a moment to celebrate the incredible contributions of Black-owned wedding suppliers who are reshaping the industry with creativity and a deep commitment to inclusivity here in the UK. Each of these business owners has had a unique journey, fuelled by their passion for their craft and the desire to make weddings truly reflective of the diverse love stories they have the privilege to be part of. These individuals don’t just plan, decorate, or cater weddings—they embody a vision that transcends cultural, societal, and personal barriers.

Reece – Gold Tier Events: Bespoke Experiences for Every Couple

Reece, of Gold Tier Events, identified a gap in the events market and took the leap to start his own business, driven by a passion for creating bespoke experiences for his clients. His approach celebrates love in all its forms, whether recalibrating games for wheelchair users or adapting to other different needs. Reece’s commitment to tailoring every detail ensures that each wedding reflects the couple’s vision, no matter their background or needs.

Instagram: @GoldTierEvents

Mercedes – Sustainable Wedding Décor with Heart

Mercedes, founder of 4YaParty Weddings and Events, turned her battle with disability and depression into a thriving eco-conscious wedding décor business. Mercedes decorates stunning weddings across South London and Kent, with a focus on sustainability. Whether reflecting the couple’s culture through their food choices or transforming spaces to align with traditional or modern aesthetics, Mercedes pours her heart into every event. Despite having faced challenges with prejudice, she remains determined, creating opportunities for herself and using her success to continue inspiring others.

Instagram: @4YaParty

AFMENA – Culturally Inspired Floral Designs

Afia, of AMFENA, specialises in creating stunning modern floral designs for weddings, events, and brands. Afia’s journey began with a DIY wedding project that uncovered her creative talent. Now, as a founder of AFMENA, she brings modern and personalised floral arrangements to weddings, often incorporating cultural symbols like African prints for table runners or utilising orchids with symbolic meaning to Chinese culture to honour her clients’ backgrounds. Known for her warm, professional approach, Afia’s floral designs celebrate cultures, beautifully tailoring each arrangement to reflect the unique story and heritage of her clients.

Instagram: @byafmena

Shalana Serafina – The Wedding Singer with a Personal Touch

Shalana Serafina, a talented wedding singer, believes in celebrating the diversity of love through music. Whether performing in Icelandic or adapting her repertoire to embrace a couple’s cultural traditions, Shalana ensures each wedding is as personal as it is beautiful. Her journey from stage performer to wedding singer was driven by a desire to share her passion for music in the most intimate of settings—weddings, where love and joy shine brightest.

Instagram: @shalana.serafina.weddings

China – The Fusion Wedding Specialist

China, of The Wedding Society, is an expert in creating breathtaking fusion weddings. Blending cultural traditions in a way that honours both families, China has perfected the art of showcasing the unique heritages of her couples. China’s approach brings two worlds together in a celebration of love, food, and culture.

Instagram: @weddingsocietyuk

Selina – Sweet Sils Cakes: Where Creativity Meets Culture

With a background in fashion and a love for cake design, Selina, of Sweet Sils Cakes, brings her creative talents to the wedding industry. She customises her cakes to meet the dietary and cultural needs of her clients, ensuring that everyone—from those needing gluten-free options to lovers of traditional Caribbean fruit cakes—has a delicious and personalised experience.

Instagram: @sweet_silswedding

Chloe Mykel – Embracing Identity Through Make-up

Chloe, of Chloe Mykel Make-Up, turned her love for beauty into a flourishing career. Recognising her talent for make-up artistry and being of mixed white and black Caribbean heritage herself, Chloe understands the significance of make-up that honours each bride’s unique identity. She takes pride in ensuring every client feels incredible in their own skin, overcoming past negative experiences with other artists. Chloe’s approach is all about ensuring her brides shine on their special day, both inside and out, as a true reflection of who they are.

Instagram: @chloemykel

Rebecca – Telling Stories Through Art

Rebecca, of Splendid Swan Wedding Stationery, is a master of turning personal stories into beautiful illustrated stationery. Whether it is incorporating national symbols like the English Rose and South African King Protea, or creating detailed Indian wedding programmes, Rebecca’s bespoke designs reflect each couple’s unique heritage and style. Her ability to adapt her processes to meet clients’ needs, such as offering additional support to those with dyslexia or ADHD, speaks volumes about her dedication to inclusivity.

Instagram: @splendidswan

Anesha – Artistry in Cakes, Rooted in Culture

Anesha, of Anesha’s Art of Cakes, blends the rich culinary traditions of her East Indian Trinidadian roots with her passion for artistry. From creating gourmet global flavours to designing cakes that reflect a couple’s love for both culture and rock music, Anesha’s creations are a feast for both the eyes and the palate. She has even gone the extra mile to learn sign language to ensure a couple with hearing impairments could communicate their vision fully, showcasing her dedication to inclusivity and personalised service.

Instagram: @aneshasartofcakes

Dionne – Award-Winning Wedding Singer

Dionne, of Dionne Clark Music, is a celebrated wedding vocalist, known for her moving performances at over 100 weddings annually. Her journey started from a young age where she fell in love with performing and ultimately led to her dedicating her career to making each wedding day memorable. At each event, she aims to honour her couples authentically, making her inclusion on their wedding day truly something that represents them, whatever that may be. Being a musician, she implements this through the incorporations of musical genres that the couples choose and love, creating a soundtrack to the day that resonates deeply with her clients.

Instagram: @dionneclarke

Tessa – Luxury Wedding Planner

Tessa, of A Touch of Nevaeh, is renowned for her luxury wedding and event planning. She enjoys curating multicultural weddings, one of her fondest memories being an event where an Afghan bride and Nigerian groom honoured both their heritages with multiple outfit changes and a blend of cultural traditions. Tessa values inclusivity and ensures that all voices—especially those of elders as well—are heard in the wedding planning process, creating meaningful and harmonious celebrations.

Instagram: @atouchofnevaeh

Celebrate Black History Month with us

These exceptional suppliers are not only talented in their respective fields, but they are also advocates for inclusivity and diversity in the UK. Their commitment to celebrating love in all its forms, while overcoming personal and societal challenges, showcases the beauty of Black businesses in the wedding industry. Let us continue to support, uplift, and celebrate these voices, not only during Black History Month but every day and all throughout the year.

Happy Planning!

A Touch of Nevaeh x Bridebook: Black History Month Exclusive

In honour of Black History Month, we’re shining a light on a brilliant Black-owned business and its wonderful founder, Tessa Williams, in this exclusive feature.

Meet Tee

Tessa, fondly known as Tee, is the Founder and Director of A Touch of Nevaeh, a luxury wedding and event planning company. Born and raised in the vibrant community of Notting Hill, West London, Tessa’s passion for events led her to graduate from QC Event School, where she gained the expertise to thrive in the luxury wedding and event planning industry. As a certified International Event and Wedding Planning Professional™ (IEWP®), she brings both creativity and precision to every event she touches. When she’s not crafting beautiful experiences, Tessa embraces her most important role—being a mum to her two beautiful children. Read on to discover her story and best advice.

Photo © Eniola Alakija | Jon and Karyn’s wedding, planned by A Touch of Neveah

About A Touch of Nevaeh

A Touch of Nevaeh is a certified International Luxury wedding and event planning company based in Chelsea, London. We provide a first-class luxury planning experience to all our clients. Over the years, we’ve had the pleasure of curating diverse and multicultural weddings and events. Our in-house team consists of five coordinators: three of my sisters, my daughter, and my best friend. They’re an invaluable part of the team, and we couldn’t execute our weddings and events without them.

“We create astounding experiences that leave guests talking for years to come.” – Tee

Tee’s First Wedding Memory

I remember looking at photos of my parents’ wedding when I was young and being fascinated by it. Maybe it was because they got married a year before I was born, so I wasn’t there, but my two older sisters were flower girls. Their wedding was in the 80s, so it would be considered lavish by today’s standards. They had seven bridesmaids, two flower girls, seven groomsmen, and an incredible five-tier rum/fruit cake, plus two additional plain cakes (a total of seven cakes!). They even had a steel band procession for their entrance into the church—every little girl’s dream!

My parents have been married for 42 years and have seven children—six girls and one boy, who came last—plus nine grandchildren. Coming from such a big family, we’re never short of an event! Years later, my sister Nina and I became the family party planners. Today, we continue planning luxury weddings and events in the UK and internationally.

Tee’s Culture

I’m of Caribbean heritage. My parents were born in Dominica, a small island between Guadeloupe and Martinique (not to be confused with the Dominican Republic, which is a common mix-up!). My dad was born in Pointe Michel, and my mum in Scott’s Head, where the Caribbean and Atlantic seas meet. I’ve been told it’s an incredible sight to see the two bodies of water joining.

When it comes to aspects of my culture that are most important to me, I think language is vital—it’s the essence of any culture, and part of a person’s identity and character. While English is Dominica’s official language, most people speak Kwéyòl (Creole), a French-based patois. I understand it well and speak it, especially when I’m conversing with my parents. Holidays and festivals like Independence Day and Carnival are also important, as they carry meaning and significance for our culture.

8 Cultural Traditions of a Caribbean Wedding ‘Then’…

Planning: A traditional Caribbean wedding typically involved the whole village or community where the couple lived. Relatives and community members all had roles in preparing for the ceremony. Today, modern couples seek help from wedding planners like me, but in the past, planning was a shared responsibility by those who knew the couple well.
Cakes: Traditional weddings required elaborate preparations, including vast amounts of food and several cakes. The cakes were covered with white lace so that the bride wouldn’t see them until her wedding day.
Ceremony: Before the ceremony, guests played ring games and enjoyed a variety of food. The festivities lasted until daybreak, when attendees prayed for the couple before they prepared for the ceremony. If the ceremony was held in a church, it usually followed the form of an English wedding. The groom wore a new suit, and the bride wore a white dress, veil, and gloves.
Reception: The wedding reception was usually held at the groom’s house, unlike today’s modern weddings, which are often held in grand, lavish venues.
Food: Dinner typically included dishes like curry goat, mountain chicken, rice and peas, roast yam, and boiled banana, similar to what we serve at weddings today.
Speeches: The speeches were usually full of praise for the couple, followed by dancing. Music was often provided by a mento band or a fiddle.
Entertainment: The highlight at the end of the evening was a dance with music from a fife, banjo, and guitar. Quadrilles were often danced, with one set comprising the bride, groom, their parents, maid of honour, and best man. Today, this is similar to the Candy dance or Electric slide.
Honeymoon: After the reception, the newlywed couple would go to their new home and stay there for about a week. In the past, the couple was excused from working in the fields, and family members would bring them food and offer advice. Nowadays, couples typically go on honeymoons or mini-moons.

In modern times, many of these folk customs and traditions are no longer observed, and new practices have been introduced, but the old ways are still remembered fondly and respected.

8 Tips to Consider When Planning Cultural Weddings ‘Now’…

Research, research, and research again: Before planning any cultural wedding or event, do thorough research on the cultures and traditions involved. Understanding these details ensures that the day is meaningful and respectful.
Incorporate both cultures: Whenever possible, integrate both cultures into the wedding. Families can feel left out if their traditions aren’t represented, so we always encourage our clients to include elements from both sides, whether through decor, music, food, attire, or even the cake flavor.
Communicate with both families: Include parents, grandparents, and elders in discussions about cultural elements. These conversations can sometimes be daunting, but they make family members feel valued and included. We’re here to help facilitate these conversations and guide you through all the decision-making.
Embrace your partner’s culture: This is an important step in building a strong foundation with your partner and their family. Educating yourselves about each other’s cultures is key, and these discussions will continue, especially if you plan to have children one day.
Understand your budget: Be transparent about your budget from the beginning. Sometimes couples have amazing ideas, but financial limitations can prevent them from being realised, which can lead to stress or disagreements between families.
Respect other cultures: It’s essential to respect the cultures of both families, and this applies to wedding professionals as well. Listen carefully to clients’ requests and do your best to meet them while respecting their cultural preferences.
Venue and vendor selection: Choose venues and vendors who can accommodate your cultural needs. Some venues may have restrictions, like not allowing open flames, or may require a license for outdoor entertainment like fire dancers or fireworks.
Inform your guests in advance: Prepare your guests for the big day, especially if there are specific attire requirements. For example, in some traditional weddings, family and guests may need to wear clothes made from the family’s tribal fabric. Give guests enough time to source materials and find a tailor or seamstress.

The Impact of Systematic Biases in the Wedding Industry

One area where we still see bias is in venue-preferred supplier lists. Most venues don’t have many, if any, Black-owned businesses on their preferred supplier lists. This has a big impact, as it limits opportunities for Black-owned businesses to work in established venues across the wedding industry. When clients are looking for vendors, they usually start by checking the venue’s supplier list. How are Black-owned businesses supposed to be seen if they aren’t on these lists? Black businesses are largely underrepresented in most venues.

When we’ve attended meetings with couples, the teams are predominantly Caucasian. Sometimes our Black clients find it difficult to navigate these meetings without me present. In the last couple of years, I have seen more Black-owned businesses added to preferred supplier lists, but there is still room for improvement. It would be beautiful to see more diversity in the wedding industry, especially when it comes to race.

Venues need to make a real effort to reach out to Black-owned businesses and provide them with the tools to get onto their preferred supplier lists. It’s important that venues cater to all races. For example, why is it that many venues don’t have Caribbean or African caterers on their preferred supplier lists? Imagine a Black couple wanting to book a venue but finding that it doesn’t offer Caribbean or African cuisine, and then being told they can’t bring in their own catering team either. Do you see the problem? The message is already clear: “We don’t cater to you.” It’s disappointing, and some couples end up settling for whatever cuisine the venue offers, even though it doesn’t represent their culture.

I’ve seen this firsthand. I remember being asked to organise a styled shoot for a venue through a recommendation. Everything was great at first—friendly phone calls with the venue manager, everything running smoothly. But when I showed up for the site visit, the energy changed completely. I walked in with a smile, and the first person I saw— the same venue manager—looked taken aback and asked if I was lost. I told him I was there for a site visit, and he seemed surprised. His whole attitude shifted. From being warm and welcoming over the phone, he became cold and distant in person. He even said, “You sounded different on the phone,” which I brushed off. Then, when the Caucasian photographer arrived, he was all smiles and much more talkative with him. At that moment, I knew it was because I’m a Black woman. Thankfully, the photographer and I had worked together before, and he praised my work, which visibly shocked and embarrassed the venue manager. It was a small victory, but the underlying issue was still there.

Creating an Inclusive and Supportive Environment

I can’t stress enough how important it is to include parents, grandparents, and elders from both families when discussing cultural elements for the wedding day. This applies to couples and other planners in the industry when working on multicultural weddings. These meaningful discussions help identify what’s important to each family, making it easier for the couple to make their final decisions. We also see it as an opportunity to learn about both cultures. By including everyone, we all gain a better understanding of each family’s traditions, which ensures support from both sides.

Challenges with Couples from Diverse Backgrounds

I remember planning a wedding for a beautiful couple from two diverse cultures. The bride was set on having a Black female harpist for their special day. The groom was happy with any harpist but understood how important this was to his soon-to-be wife. It sounds like a simple request, but I can tell you, it was a challenge (Oh, how we love a good challenge!). We searched far and wide to find exactly what they wanted. I emailed several harpists, but most Black female harpists are based in the U.S., and no one responded.

We eventually found the perfect match, but again, no response—this harpist was in the entertainment industry, not weddings, and was travelling internationally. So I started going through her old posts, commenting and asking her to reach out to us, but still no reply. Finally, we saw a picture of her with her boyfriend, whom she had tagged… Yes, we went that far and DM’d him to help track her down. Long story short, she contacted us, laughing, saying she loved our determination! We actually ended up hiring her for a different wedding later that year. Confused yet? So were we! In the end, our couple went with a European harpist. Sometimes you just have to meet halfway.

Meet Jon and Karyn

Meet our beautiful couple, Jon and Karyn Strachan-Zahedieh. Jon is of Iranian heritage, and Karyn is of Jamaican heritage. We absolutely loved planning their wedding. They didn’t hold back when it came to making their special day unforgettable. We made sure that every vendor we chose was able to deliver and bring the couple’s vision to life.

Quick story from the day. The day before the wedding, we found out that the mother of the bride had ordered another cake—a 3-tier traditional Caribbean rum fruit cake that needed to be displayed. The other cake was a 4-tier modern abstract design that would be constructed on the day. One thing I knew for sure was that both cakes couldn’t fit on the same table! I explained the issue to the couple and told them not to worry, we’d sort it out.

I called our decor stylist, Bukky from Beautiful Things Events, who had already packed her van for the day, but she assured me she’d figure something out. Long story short, our amazing stylist woke up extra early, stopped by her warehouse, and picked up another cake table that matched the first one perfectly. I also called the catering team to let them know we now had two cakes to cut, so they wouldn’t be confused.

Fast forward to the room reveal: our couple was absolutely blown away when they saw that we had managed to get a second table. It was another magical moment! The guests couldn’t stop talking about it, as they had never seen two wedding cakes displayed at a wedding before. Both cakes were not only stunning but also tasted delicious.

Plan Your Cultural Wedding

In celebration of Black History Month, Tessa Williams exemplifies how the wedding industry can honour and integrate cultural heritage into every celebration. Through her work with A Touch of Nevaeh, Tee highlights the importance of embracing and respecting diverse traditions, making each wedding a unique reflection of the couple’s backgrounds. Her and her team’s dedication to creating meaningful, culturally rich experiences underscores the impact that thoughtful planning can have on celebrating heritage and fostering inclusivity.

“What I enjoy most about weddings now is that I love meeting new people, learning different cultures, and bringing my clients’ visions to life.” – Tee

Credits

Author

Tessa Williams IEWP at A Touch of Nevaeh

Website: www.atouchofnevaeh.com

Socials: @atouchofnevaeh

Photography

Eniola Alakija

Website: www.eniolaalakija.com

Socials: @eniolaalakija

Happy Planning!

Celebrating Women in Weddings: Inspiring Stories & Expert Advice

As we approach International Women’s Day, it’s time to honour the remarkable women who shape and innovate the wedding industry. From venues to planners, jewellers to designers, photographers to musicians, and more, women are often the driving force behind countless magical moments, comprising a staggering 80% of the wedding industry! So, this International Women’s Day, join us as we celebrate the achievements, share the inspiring stories, and glean expert advice from the fabulous women who bring dreams to life in the world of weddings.

Evie Arlott: The Wed Shed Decor & The Old Mill (Aldermaston)

Photo © Evie Arlott | Visit The Wed Shed & The Old Mill (Aldermaston)

For Evie Arlott, the wedding industry isn’t just a profession; it’s a family legacy deeply rooted in tradition and passion. As the fourth generation overseeing The Old Mill, Aldermaston, a venue steeped in history and hospitality, Evie’s journey into the world of weddings was both personal and life-affirming. “Witnessing the legacy of hospitality and celebration at the mill,” she reflects, “fuelled my desire to continue this legacy.”

In 2019, Evie embarked on a new chapter, establishing The Wed Shed, a wedding decor company aimed at transforming dream wedding settings into reality. With a keen eye for design and a dedication to preserving her family’s heritage, Evie found joy in curating luxurious wedding spaces that reflect her personal touch and attention to detail.

Her proudest achievement lies in the successful expansion of The Wed Shed beyond The Old Mill venue. Having adorned over 300 weddings with their creations, Evie and her team have not only enhanced the venue’s appeal but also contributed to its enduring legacy. “Reaching the 90-year mark for The Old Mill,” she shares, “is a testament to our unwavering commitment to excellence and tradition.”

In a competitive industry where vendors vie for attention, Evie finds inspiration in the increasing presence of women in key roles. “The empowerment of women in this field,” she observes, “has paved the way for greater diversity and creativity.”

For aspiring entrepreneurs, Evie emphasises the importance of setting clear objectives and maintaining a positive mindset. “Obstacles are just temporary challenges,” she asserts, “and opportunities for growth.”

Beyond her entrepreneurial endeavours, Evie finds balance and inspiration as part of the Virgin Atlantic Cabin Crew, enthusing that “travelling enables us to spend quality time together.”

Embracing diversity is at the core of Evie’s business ethos. Her brother’s upcoming wedding, marrying his long-term boyfriend, underscores their commitment to inclusivity. “We embrace diversity within our team,” Evie explains, “and aim to provide a more diverse range of options for our clients.”

In Evie Arlott, the wedding industry finds a visionary leader dedicated to preserving tradition, fostering creativity and championing inclusivity. Through her endeavours, she not only creates timeless wedding experiences but also shapes a more diverse and vibrant industry landscape.

Phoebe Stanaway: Elisabeth Shell Events, Bespoke Wedding Planning

Photo © Elisabeth Shell Events | See their Bridebook profile

Phoebe Stanaway’s journey into the world of wedding planning began with a desire for freedom – the freedom to work on her own terms, from wherever she pleased, and to pursue a career that brought her joy. Reflecting on her decision to found Elisabeth Shell Events, she shares, “I decided to start my own business to give myself the three big freedoms: time, financial and location.”

An innate people person, Phoebe thrives in the fast-paced, dynamic environment of wedding planning. With a background in hospitality, including managing a cocktail bar in the heart of the city and running restaurants in London, she found her true calling in orchestrating weddings. “Not one day is ever the same in my life and I love it,” she exclaims. “A wedding really does tick all my boxes and flexes the muscles I have of things I’m really good at!”

With over 400 weddings under her belt and a string of accolades to her name, including being a Regional Finalist for The Wedding Industry Awards 2023 and Highly Commended in 2022, Phoebe’s expertise is undeniable. Yet, she remains grounded, recognising the challenges that come with balancing work and personal life. “Balancing demanding work schedules with personal life can be challenging,” she admits. “It’s also very difficult to keep boundaries in place with clients sometimes, especially without coming across as too assertive as a woman.”

Despite the challenges, Phoebe finds motivation in the sheer enjoyment she derives from her work. “I’m fun, I’m friendly. I get stuck in,” she declares. Her job has seen her in some extraordinary situations, from securing a marquee in headland winds to running pizzas through a snowstorm for an entire wedding breakfast. “My job pretty much is overcoming obstacles,” she says. “I just remember to take a deep breath, think creatively and believe that there’s always a solution – I just need to find it.”

Phoebe is passionate about the representation of women in the wedding industry and the diversity of love that it encompasses. She believes that women are leading the way in redefining wedding customs and traditions, shining lights onto the LGBTQ+ scene and highlighting disability awareness. “That also encourages others to step outside the box and look at how they might be able to use a hobby, or love or craft etc around their family commitments, and contribute to such a vibrant industry,” she remarks.

Amidst the hustle and bustle of wedding planning, Phoebe emphasises the importance of self-care and wellness. “I’ve burnt out before,” she admits. “If no one is going to die, I can have a day off. Nothing is that dramatic. I just need to remind myself of that, often.”

As Elisabeth Shell Events continues to evolve, Phoebe is committed to inclusivity and representation. While acknowledging that there is room for improvement, she is proactive in her efforts to create a more inclusive environment. “I absolutely am committed to doing my best to do better!” she affirms.

Phoebe’s journey in the wedding industry is a testament to her resilience, creativity, and unwavering commitment to her values. As she looks towards the future, she remains steadfast in her pursuit of excellence and inclusivity, ensuring that every couple she works with feels seen, heard and celebrated.

Ruby McGonigle: Lebrusan Studio, Ethical Designer Jewellery

Photo © Lebrusan Studio | See their Bridebook profile

Ruby McGonigle’s journey into the jewellery industry began with a sense of wonder and discovery amidst the vibrant gemstone markets of the Far East. Reflecting on those early days, she reminisces, “I still fondly remember my trips to Hong Kong at the very beginning and the incredible stones that surrounded me; carved, engraved, whittled into miniature sculptures, cut to enhance their natural flaws… I felt like a kid in a sweet shop.”

However, it was during these travels that she also confronted the darker realities of the trade. She recalls, “I bore witness to the dark side of the jewellery trade; the cheap prices, the offices filled to the brim with stacks upon stacks of farmed freshwater pearls, the child labour, the gemstones with murky histories circulating the market.” This experience sparked a deep commitment to ethical practices within the industry.

Armed with a passion for design and a commitment to ethics, Ruby pursued a Master’s degree in Design at Central Saint Martin’s, focusing her studies on the ethical implications within the jewellery industry. She shares, “When I met a Hatton Garden diamond dealer who told me nonchalantly, ‘When you work in this trade you sell your soul to the devil,’ I knew then that it didn’t need to be that way.”

Driven by a desire to challenge the status quo, Ruby founded Lebrusan Studio, a brand dedicated to sustainable luxury. “I didn’t set out to become a bridal jeweller,” she explains, “but I quickly recognised that engagement rings, wedding bands and commitment rings are some of the most meaningful jewels people will ever own.”

Over the past 12 years, Ruby’s impact has been profound. From championing Fairtrade Gold to delivering a TEDx talk on ethical jewellery, she has consistently pushed boundaries and garnered recognition for her efforts. Reflecting on her journey, she expresses, “I feel incredibly proud to reflect on all the ways my little homespun lifestyle brand has created a wave in the jewellery industry.”

Yet, amidst the accolades and achievements, Ruby remains focused on her mission to create meaningful, sustainable jewellery that resonates with her customers. “It’s crucial that jewels with such significance tell stories their wearers can feel proud of,” she insists.

Reflecting on the gender dynamics within the industry, Ruby highlights the importance of fostering a culture of compassion and collaboration. “Gender equality can only be achieved if we shape our industries around compassion and nurturing, sharing knowledge and supporting other women,” she asserts.

In the face of growing consumer demand for sustainability, Ruby acknowledges the need for greater transparency and education within the industry. She emphasises, “One of the biggest challenges we’re currently facing is the need to educate consumers; to equip them with the knowledge they need to navigate a heavily greenwashed market.”

For Ruby, inspiration comes not only from the exquisite craftsmanship of her colleagues but also from the diverse voices and perspectives that shape the wedding industry. “We are all valuable assets in a sturdy, interwoven net that uplifts me every day,” she reflects.

Ruby recognises the profound influence of the wedding industry, particularly on young girls. She remarks, “For so many little girls, the wedding realm is a source of aspiration, awe and inspiration from a young age; its influence on these impressionable brains is not to be underestimated.” She believes that seeing diverse representations in the industry is crucial for fostering feelings of self-worth and empowerment.

As she continues to navigate the ever-evolving landscape of the jewellery industry, Ruby remains committed to authenticity and innovation. Her advice to aspiring entrepreneurs is simple yet profound: “It’s crucial that you are authentic and unique… Once you’ve found what makes you unparalleled and you believe in it, you are unstoppable.”

In her quest for inclusivity, Ruby and Lebrusan Studio have actively worked to amplify LGBTQ+ voices within the bridal jewellery space. She shares, “We’re aware that LGBTQ+ visibility is insufficient within the bridal jewellery industry so we strive actively for better inclusivity within our own business.” From gender-neutral love rings to dedicated resources for LGBTQ+ couples, Ruby’s commitment to diversity and representation shines through in every facet of her business.

Kerri O’Brien: Francis + Louise, Contemporary Luxury Accessories

Photo © Francis + Louise | See their Bridebook profile

Celebrating its sixth year in operation, Francis + Louise is more than just a business for Kerri O’Brien; it’s a passion project born out of a love for design and a desire to create something truly unique. With a background in print design for the fashion industry, including collaborations with renowned brands like Calvin Klein and Anthropologie, Kerri transitioned into the world of weddings after designing her own bespoke print for her wedding. “Our wedding was featured on the wedding blog Love My Dress,” she recalls, “and from there, I got my first international order.”

From those humble beginnings, Francis + Louise has grown into a thriving venture, offering both ready-to-wear collections and bespoke print design services. What sets Kerri’s brand apart is not just its aesthetic appeal but also its commitment to sustainability and traceability. “I’m really proud that all my products are made, designed and printed in the UK,” she explains. “The traceability and sustainability of my products are something really important to me and are clearly important to my customers too.”

As a woman navigating the wedding industry, Kerri has found support and camaraderie among her peers. “Everyone is really supportive,” she says, “and I have made lots of amazing friends and been able to collaborate with other business owners, many of them female founders.”

However, running a business single-handedly comes with its challenges, especially when juggling multiple responsibilities. “When you are managing all aspects of your business… it is impossible to not feel clouded, confused and overwhelmed at times,” Kerri admits. Yet, she finds solace in yoga, meditation, and connecting with fellow creatives. “Sometimes just talking to someone else in the same boat makes it so much better and problems are solved quicker,” she adds.

Kerri is deeply committed to challenging the entrenched gender roles that dominate the wedding industry. She reflects on the prevalent portrayal of women in traditional roles in films, literature and magazines, where brides are often depicted as being “given away” by their fathers and where virginal white remains the norm for wedding dresses. This pervasive imagery influences couples’ choices for their own weddings, perpetuating a narrow definition of what a wedding should look like.

However, Kerri sees her products as a refreshing departure from these conventions. “I love that my products often bring a strong influence of colour into a ceremony,” she says. Through her bespoke print designs, she offers couples the opportunity to break away from tradition and express their unique personalities and styles. Kerri finds that her design service particularly resonates with couples seeking a less traditional approach to their special day.

Attending events like the Un-Wedding Show, which celebrates modern and independent wedding suppliers, Kerri recognises the growing demand for alternative wedding experiences. Yet, she acknowledges that there is still a lack of representation of less-traditional female roles within the industry as a whole. By actively promoting inclusivity and diversity through her work, Kerri hopes to inspire a shift towards more progressive and inclusive weddings.

Despite the challenges, Kerri remains grateful for the opportunity to pursue her passion while balancing work and family life. “I feel very grateful I get to do something I love every day and am able to work it around my kids,” she says.

Looking ahead, Kerri is committed to empowering other women in business and encouraging them to value their worth. “I would encourage all female business owners to be more bold with their prices from the start,” she advises. “Price your worth and wealth of experience.”

Through her dedication to craftsmanship and inclusivity, Kerri O’Brien is not just creating beautiful prints; she’s crafting memories that will last a lifetime for couples around the world.

Holly Miller: Cake Design by Holly Miller

Photo © Cake Design by Holly Miller | See their Bridebook profile

For Holly Miller, the allure of entrepreneurship lies in the freedom it offers – the flexibility to balance her thriving cake business with the joys of motherhood. “Running my own business enables me to be at home with my children when they need me,” she shares, relishing the autonomy of setting her own rules in the ever-evolving wedding industry.

Her passion for crafting exquisite confections has earned her prestigious accolades, including the title of TWIA National Wedding Cake Designer of the Year 2024. “Becoming the best in my field,” Holly reflects, “fuels my obsession to succeed.”

As a woman who is unapologetically outspoken and fiercely independent, Holly occasionally grapples with perceptions of being too forward. “I remind myself,” she asserts, “that I am a strong-minded, badass businesswoman.” For Holly, motivation is innate and intrinsic, stemming from her unwavering dedication to her craft. “My business is like my baby,” she admits, “and I live and breathe it.”

In an industry brimming with creativity, Holly finds inspiration in the success stories of fellow female entrepreneurs. “It truly shows women can do it all,” she declares, celebrating their achievements as key figures in fabulous brands and businesses.

Despite the demands of entrepreneurship, Holly prioritises downtime with her family, recognising the importance of unplugging from work. “Days out, board games, dog walks,” she lists, cherishing moments of respite away from the bustle of business.

Her advice to aspiring entrepreneurs echoes her own journey – resilience, focus and an unwavering work ethic are the ingredients for success. “Just go for it!” she urges, a testament to her own remarkable ascent from baking cakes for her kids’ birthdays to becoming a nationally acclaimed cake designer.

Pollyanna Montagu: Pollyanna Harmsworth, Fine Stationers

Photo © Pollyanna Harmsworth, Fine Stationers | See their Bridebook profile

For Pollyanna Montagu, founder of Pollyanna Harmsworth, Fine Stationers, the journey into entrepreneurship began with a childhood dream of independence and autonomy. “From a very young age, when all my friends wanted to be ballerinas, I wanted to be a businesswoman!” she reminisces, highlighting her early inclination towards forging her own path. Owning her own business serves as her sanctuary, a space where she can express herself freely and pursue her passion for fine stationery.

Celebrating 15 years of entrepreneurial success stands as Pollyanna’s most cherished achievement. Through the highs and lows, she remains steadfast in her dedication to her craft and the relationships she has cultivated along the way.

Navigating the printing industry poses its challenges, with misconceptions often clouding perceptions of her expertise. Yet, Pollyanna’s depth of knowledge and passion for her craft shines through, dispelling any doubts with her insightful contributions.

Supported by her family and a trusted mentor, Pollyanna finds strength in the encouragement of her loved ones and the guidance of a seasoned confidante. Their unwavering support fuels her determination to overcome obstacles and pursue her aspirations.

As a woman in business, Pollyanna recognises the importance of female representation in navigating delicate conversations and fostering inclusivity. Her tactful approach and sensitivity to others’ needs contribute to creating an environment where everyone feels valued and understood.

Balancing work commitments with family time remains a priority for Pollyanna, with a newfound determination to be fully present with her children, free from distractions. Despite the demands of entrepreneurship, she strives to honour her commitments to her family and be present for life’s precious moments.

Reflecting on her journey, Pollyanna offers a simple yet powerful message to aspiring entrepreneurs: “Go for it.” With unwavering determination and a passion for her craft, she encourages others to pursue their dreams fearlessly.

In Pollyanna’s world, weddings represent joyous celebrations of life and love, where diversity is embraced and every detail is crafted with elegance and care. Through her work, she creates timeless pieces that celebrate the unique love stories of each couple, fostering an atmosphere of inclusivity and celebration.

Genevieve Hawks: Queen Bea Photography

Photo © Queen Bea Photography | See their Bridebook profile

For Genevieve Hawks, Queen Bea Photography, venturing into wedding photography stemmed from personal experiences. “I had a lot of negative experiences when planning my own wedding (to another woman),” she shares candidly, reflecting on the lack of diversity she encountered in the industry back in 2018. Determined to carve her own path, Genevieve discovered her passion for photography upon returning from her honeymoon – a decision she has never regretted.

With over 200 weddings under her belt, Genevieve’s journey has been both exhilarating and challenging. “All the misogyny,” she laments, recounting instances of unwarranted questioning and condescension from male wedding guests. Despite the frustrations, Genevieve remains steadfast in her love for photography and her commitment to creating an inclusive space for couples.

In an industry predominantly led by women, Genevieve finds solace in the camaraderie and support of her peers. “It’s a lovely community,” she remarks, highlighting the importance of representation and listening to the diverse voices of brides.

Balancing her passion with the demands of the job, Genevieve acknowledges the sacrifices involved. “I’m often working well into the evenings,” she admits, a testament to her dedication to her craft.

Her advice to aspiring entrepreneurs in the wedding industry is simple yet empowering: “Just believe in yourself and go for it!” Genevieve’s own journey serves as a testament to the power of self-belief and resilience.

As a member of the LGBTQ+ community herself, Genevieve is committed to visibility and inclusivity in her work. “I try to always show a mix of couples,” she explains, emphasising the importance of representation in her marketing and social media presence. Through her lens, Genevieve captures not just moments, but stories of love, resilience and authenticity, ensuring that every couple feels seen and celebrated.

Kate Dyer: Kate and Kate Celebrants

Photo © Kate and Kate Celebrants | See their Bridebook profile

Kate Dyer, co-founder of Kate and Kate Celebrants, has always relished the freedom of doing things her own way and avoiding the need to answer to others. For her, owning a business is more than just a venture – it’s a “calm, happy, safe space” where she finds peace and security.

Reflecting on her entrepreneurial journey, Kate shares her passion for creating bespoke wedding ceremonies. With fifteen years of experience as a wedding registrar, Kate and her colleague felt compelled to break free from the constraints of the system in 2016 and become Independent Celebrants.

“It was a leap of faith, driven by our determination to give couples the perfect ceremony to start their special day,” she explains. “We had solid relationships with reputable wedding venues, so we embarked on this journey with confidence.”

Kate’s dedication to delivering exceptional ceremonies has earned her a stellar reputation within the industry. “There’s no greater satisfaction than hearing guests declare it the best wedding ever!” she exclaims. Working independently alongside her best friend allows them the freedom to infuse each ceremony with creativity and flair.

“While the creative aspect of our work flourished, navigating the business side presented challenges,” Kate admits. “Business acumen wasn’t our forte, but with free advice and a steep learning curve, we honed our skills in areas like cash-flow forecasting, marketing and SEO.”

Having a supportive partner by her side has been instrumental in overcoming obstacles, especially during the uncertainties brought about by the pandemic. “Our differences complement each other, and knowing we have each other’s backs keeps us resilient in the face of adversity,” she shares.

Kate emphasises the importance of female representation in the UK wedding industry. “By empowering women, the industry becomes more inclusive, diverse and empowering for all involved,” she notes.

Maintaining work-life balance is an ongoing challenge for Kate. “Setting boundaries, staying organised and effective time management are essential,” she explains. “Despite occasional mishaps, like forgetting to pick up my daughter from college, I strive to keep all the plates spinning while acknowledging my limitations.”

For aspiring entrepreneurs, Kate offers this advice: “Seek as much free advice as possible, understand that building a business takes time, and find your tribe of like-minded colleagues for support and camaraderie. Embrace the journey and enjoy the ride!”

“At Kate and Kate Celebrants, love knows no bounds,” Kate concludes. “We celebrate diversity and inclusivity by offering a wide range of options to accommodate different cultures, backgrounds and preferences, ensuring every couple feels valued and respected on their wedding planning journey.”

Louise Quenby: Jackstar Weddings, Wedding DJ Services

Photo © Jackstar Weddings | See their Bridebook profile

For Louise Quenby, at Jackstar Weddings, the journey into entrepreneurship began with a shared passion for creating unforgettable wedding experiences. “Running my own business was something that I had thought about a lot,” she recalls, reflecting on her aspirations from college days. Together with her husband, Jack, whose background as a DJ ignited their path, they ventured into the world of weddings, starting with a white LED dance floor purchase in 2012. As they delved deeper into the wedding scene, attending their first wedding fair marked a significant turning point, propelling their business forward.

Louise’s journey continues to be one of remarkable achievements and ongoing growth. “There are so many [highlights], but the most recent,” she beams, “is that after winning The Wedding Industry Awards for 4 years in a row, I am now a judge. And to add to that, the ONLY female judge on the DJ panel.” Her accolades speak volumes about her expertise and dedication to her craft.

However, Louise acknowledges the challenges that come with balancing a demanding career with motherhood. “My challenge doesn’t link to working within the wedding industry, just working in general,” she reflects. Yet, she remains resilient, constantly striving to find the equilibrium between her professional and personal life.

Setting goals has been instrumental in Louise’s journey. “Each year I sit down and set new goals,” she shares. These goals serve as a guiding light, reminding her of the purpose behind her endeavours and motivating her to push through the tough times.

Despite being a thriving industry, Louise feels that wedding professionals often don’t receive the recognition they deserve. “I feel that the wedding industry is heavily represented in the wedding industry,” she notes wryly, highlighting the misconception that their work is merely a hobby rather than a profession.

For Louise, achieving balance means prioritising time with her family. “For me now though I ensure I take one day off during the week and try to have at least one day off at the weekend,” she explains. Her commitment to spending quality time with her children is unwavering, evident in the deliberate scheduling of holidays and breaks throughout the year.

Her advice to aspiring entrepreneurs is simple yet profound: “Write down your dream.” Louise attributes much of her success to this practice, emphasising the importance of turning dreams into tangible goals and taking proactive steps towards realising them.

In her work with couples, Louise embraces diversity and inclusivity. “We have worked with same-sex couples providing their wedding entertainment, along with working with couples from different cultures,” she shares. Celebrating love in all its forms, Louise ensures that each wedding reflects the unique personalities and backgrounds of the couple, creating unforgettable experiences for all involved.

Joanne Dodds: CAVE (Composer, Arranger, Violinist and Educator)

Photo © CAVE | See their Bridebook profile

Joanne Dodds, proud founder of CAVE, was a former Royal Navy Warfare Officer who found her true calling in the world of music. “When I left my job,” she recounts, “I wanted to return to my musical roots and started to compose and arrange music for weddings and special events, making couples’ special days even more unique and memorable.” For Joanne, music isn’t just a profession; it’s a passion that adds depth and emotion to life’s most significant moments.

Transitioning to complete self-employment marked a significant milestone in Joanne’s career. She celebrates “becoming completely self-employed and doing what I absolutely adore!” Her versatility as a violinist knows no bounds, as she effortlessly weaves together melodies ranging from AC/DC to Game of Thrones, Billie Eilish to Elvis, infusing each performance with her unique style and flair.

While the wedding industry may be predominantly female-owned, Joanne’s background in male-dominated workplaces has given her a different perspective. “I have always worked in male-dominated workplaces (Royal Navy, Football…),” she notes. However, as a soloist, gender dynamics take a back seat to her love for music and her commitment to providing exceptional service.

Joanne views her role in the music industry as a privilege, recognising the profound impact music has on people’s lives. “Music is a powerful backdrop to all aspects of life,” she reflects. Her calm demeanour and organisational skills, honed through years of experience, ensure smooth sailing even in the busiest of times.

In her experience, Joanne observes that brides often take the lead in booking musical services for their weddings. However, she’s delighted to see an increasing number of grooms surprising their partners with her performances, adding an extra layer of joy to the occasion.

Despite her hectic schedule, Joanne emphasises the importance of self-care. “It has taken me years to learn to slow down and take time for myself,” she admits. Yet, her genuine love for music fuels her passion, turning what could be just a job into a labour of love.

Her advice to aspiring musicians is straightforward: “Just go for it!” Joanne encourages others to pursue their dreams fearlessly, unencumbered by doubts or the safety net of traditional employment.

For Joanne, every wedding is a unique opportunity to showcase the versatility of the violin. “I like to prove that any genre or style of music can be played on the violin,” she asserts. Her commitment to making each wedding as special and personalised as possible reflects her belief that love knows no bounds when it comes to music.

Empowering voices to inspire us all

The voices of these remarkable women in the wedding industry echo themes of passion, resilience and empowerment. From creating bespoke wedding experiences to challenging traditional norms, each entrepreneur has forged her path with determination and creativity. Their stories inspire us to celebrate diversity, embrace inclusivity and pursue our own dreams with unwavering determination. As they continue to shape the landscape of weddings in the UK, their journeys serve as a testament to the transformative power of love, dedication and female leadership in the wedding industry.

Inspiring Stories – an interview with successful start-up wedding business, Barnutopia

Do you ever feel like leaving the corporate rat race behind in favour of doing something that feeds your soul, awakens your senses and propels you in the direction of a lifestyle you could only ever dream of?

Katrina Boydon is a successful, British born marketer who spent many years abroad (in Russia, France and the United States, to be specific) building a professional career to support her growing family of 4 children and 2 dogs with husband Steve.

In 2014, the family made the life-changing decision to return to Britain and open a glamping site in Shropshire. Barnutopia welcomed its first guests in the summer of 2015.

The family hosted their first wedding in August 2017 and today, Barnutopia is a busy, successful wedding business that attracts 5-star guest reviews and is even set to feature on a prime time TV series in April as a British small business success story.

Today, we have the privilege of meeting Katrina to find out a little more about the success story behind this yurt glampsite in the Shropshire countryside.

Bridebook: Where did the idea for Barnutopia originate from?

Katrina: It came to us over a period after leading active outdoor lives as campers. We could see the attraction of being able to enjoy the outdoors without having to carry all the stuff that goes along with traditional camping. Our children participated in several yurt glamping trips with their Montessori school in the United States and our final fling in the US was a 6,000-mile cross-USA trip in a caravan. With our 4 children and 2 dogs that simply would not have been possible as a camping trip.

What came first; the venue or the concept?

The concept. We knew that we wanted to open a glamping site and actively sought out a suitable property with land.

Why Shropshire? Do you know the area well or did you perhaps spot an opportunity or gap in the market?

After living abroad for over 20 years and moving internationally several times, we wanted to move to a place where we didn’t have to start completely from scratch (family, network of friends, knowledge of area). I was born and grew up in Llangollen about 15 miles from Oswestry, where Barnutopia is based. Steve’s parents live in Welshpool, 15 miles from Oswestry in the other direction. We were not set on Shropshire; Powys, Cheshire, Gwynedd, Wrexham and Flintshire were all possibilities.

As we viewed properties we took into consideration the location (looking for easy access but rural surroundings) and proximity of similar or alternative businesses, tourist attractions, walking, hiking, town amenities. Tanycoed Farm had all these things in a particularly stunning spot.

Owing to your successful Marketing background, I’m sure tons of aspiring and existing wedding business owners would love to know more about your Barnutopia marketing strategy…

Ok, so from a top level perspective, our short term objective is to generate venue-hire bookings for at least 30 weekends each in 2018, 2019 and beyond.

Our medium term objectives are to maintain a solid web presence on multiple platforms and media, and to establish a client base for midweek bookings.

And our longer term goal is to generate weekend and midweek bookings for 30-40 weeks of the year allowing us to have time out for maintenance and for ourselves.

Could you talk us through any marketing wins / successes you’ve enjoyed, including what has worked well for the business in terms of exposure and business generation…

Yeah, good question. My strategy from the start has been to be everywhere online. Our web presence is very well developed. Facebook has been a huge source of enquiries and traffic to our website, such that over 50% of bookings are via our own media. The rest come through directory websites like Bridebook.

I’m flexible and responsive as a new business Owner/Manager, and I try out new creative offers and variations on packages constantly. If I find something that works, I replicate it, but don’t leave it at that.

When we first set up Barnutopia we targeted families, primarily. We had very few whole-site or exclusive use bookings. This has flipped now and we have whole-site bookings nearly every weekend and far fewer individual, family / friends bookings.

What lessons have you learned so far?

It’s hard to say what I’ve learned from a marketing perspective when it is so intertwined with what I’m learning about the glamping and the wedding industry in general.

Generally, I would say that you cannot get tired of presenting and promoting your business. It may seem to you that it’s the same-old same-old, but you aren’t your audience. Your audience may be seeing your 20th iteration on a wedding venue ad, but it’s the first time for them. Keep it fresh and interesting for THEM.

How have your marketing resources been split between mediums?

Approximately:

TIME: 35% website development, 65% social media, 20% directory listings

MONEY: 5% website, 35% social media, 60% directory listings

How have online wedding planning platforms and directories fared in terms of your expectations versus delivery?

As expected to be honest. I am getting a steady stream of enquiries through a variety of free and paid listings on wedding directories, so it’s doing the trick.

Would you recommend signing up to online wedding planning platforms and directories if asked by other wedding venues? Why?

Yes. One way or another you are going to have to pay to market your venue. If you have the time and skills to do it yourself then great, but time and/or money has to be expended to generate business.

Large wedding directory sites have a budget that small businesses cannot compete with; so, unless you want to disappear into cyber oblivion you must be where the enquiries are.

What proportion of your marketing efforts are targeted specifically towards wedding industry audiences versus a more all-inclusive approach?

Currently around 50% weddings, 25% existing audience, 25% new target audience

Have you developed any interesting insights into the wedding industry or learned what seems to work / not work in this field?

Compared to other whole-site reservations, I think the ante is upped for weddings. Couples book a venue, not a site. The expectation is bigger, better, slicker.

We’ve had some big whole-site reservations made on the fly for non-wedding, friends and family gatherings. The person booking looks at social media pages and website, makes an enquiry and then books, often without any verbal exchange at all.

This has never happened for a wedding.

For weddings, couples always view before booking. This is reflected in the information published and sent to persons enquiring about weddings. They want to know and think about it a lot more before making their decision.

We’re big on pushing the importance of reviews at Bridebook. How impactful are good reviews in your experience of the wedding industry so far?

Nearly every guest who stays with us says they have read our fantastic reviews. Oddly, having lots of reviews already seems to inspire even more people to write their own.

Can you tell us anything about the TV series in which Barnutopia features?

The series follows a number of British business during their first year in business. The mentor for the series is a well known British TV personality and business woman. Barnutopia is one of the success stories. It is due to start airing in April 2018 and tentatively our episode should be on May 14^th.

As a British small business success story, we have to ask; what is the secret to your success?

I would say the secret to our success is that we know what we want out of our business and we love what we do. In addition to this, we are practically inclined and aren’t afraid to get our hands dirty.

Of course, we invest heavily in promoting Barnutopia and it’s our goal to be everywhere online. We’re also not afraid to adapt and change in keeping with the ever-evolving expectations of our clients.

Our article 5 reasons Why Barnutopia is a Successful Glamorous Camping Site discusses these ideas in more detail – (http://barnutopia.com/successful-glamorous-camping-site/).

If you could give one piece of advice to aspiring entrepreneurs what would it be?

Make sure you have at least some of the expert knowledge and skills you need to be successful or you will be overwhelmed with learning.

Thanks to Katrina for this inspiring and informative interview which should help any new wedding businesses or aspiring wedding professionals understand a little more about the journey from ‘great idea’ to even greater success.

As always, we welcome any questions or comments.

Looking for more inspiring wedding industry stories? Head to the Bridebook Business Hub now. The wedding industry professional’s one-stop shop for the all the latest news and top tips to power your wedding business.

Supplier Stories: RSA House shares the Importance of Communication and Bespoke weddings.

Welcome to this week’s Supplier Story! ‘Supplier Stories’ is an original Bridebook Business article series, where we go behind-the-scenes and into the wedding world through those that know it best – the experienced and talented venues and suppliers across the UK.

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

RSA House’s Supplier Story:

Photo Credit: Guy Collier

This week we’re shining the spotlight on Rosalind Craven, Wedding Co-ordinator at RSA House. Set amidst the daily hustle and bustle of of London’s West End, RSA House is a hidden gem in all its Georgian splendour. Each room is completely unique with its own tale, making it a remarkable place to say ‘i do’ on your very special day.

So without further ado, Rosalind over to you!

1. Tell us a little bit about yourself?

I still sometimes cannot believe my luck that I have fallen into the wedding world as it has always been a dream to work in such a creative and diverse industry, and the perfectionist in me loves nothing more than a flawlessly planned event!

Asides from wedding planning and marketing, I enjoy discovering new places to eat with friends, spending time in the countryside or by the coast, listening to all sorts of music and a new hobby this year has been practising calligraphy – which comes in handy when couples are missing a placecard or two on the big day!

2. Share the story of yourself and RSA House.

Since starting in the events industry I have worked in many different types of venues and organised over 150 weddings. Having tried working in the corporate events sector, I found myself coming back to weddings because I missed the more personal relationships you build with people and the creativity and challenges involved in planning such intricate events. Working at RSA House particularly appealed to me because in addition to having such a fascinating history, all of the profits from the events go back into supporting the brilliant work that the charity does.

3. What do you see as the biggest challenge for couples planning their wedding?

I would undoubtedly say that the biggest challenge for couples these days is the overwhelming amount of choice that there is in the wedding market. Then on top of all these decisions to make, people often tell me that they get pulled in every direction by family members and friends who want to help. The most important thing to remember is that it is YOUR day. The final decision lies with you so remember that you don’t have to please everyone!

4. What wedding venue trends are you seeing in the industry?

One trend that I am particularly loving for winter weddings at the moment is a move towards choosing more homely, filling and charmingly simple dishes for the wedding banquet. Our last wedding at RSA House requested a bespoke dish for their main course of ‘Bangers and Mash’, which went down a treat with their guests on a cold December day! It was such a lovely, relaxed atmosphere and everyone really enjoyed the food.

5. What advice would you give to a couple who is just starting to plan their wedding?

The first step is to find the venue and pick a date! Once the venue is secured, then you can ask your wedding coordinator to give you lots of advice about the best suppliers to use in that area. Venue coordinators will be able to help you in lots of areas, not just related to the venue and catering.

6. How do you feel technology is changing the industry?

Although the amount of choice that technology has generated for couples these days can seem a little daunting at first, it is hard to imagine how people used to plan a wedding without Pinterest! All of the information you could possibly need is right at your fingertips and couples have access to a wealth of advice and support from industry experts along the way. Forums are also a wonderful way to be able to chat to other newly engaged couples who might be going through the same experiences as you.

7. How do you get to know your couples before the big day?

As I look after each wedding we have here at RSA House, it is lovely to be able to see every wedding through from the very first enquiry to the day itself. During the planning process couples are welcome to organise the day via email or in person – whatever suits them best. I often work with a lot of couples who live abroad so even if they cannot visit us in person, I can get to know them and what’s important to them over the phone or Skype.

8. What do you think makes RSA House unique?

The thing I love most about how we work at RSA House is that in addition to personally looking after every couple that books with us, I am also there on the day to ensure that every little detail we have discussed throughout the planning is always carried through to fruition. Having worked in several different venues, many may offer a coordinator to help you plan the day but there will be a different person present on the wedding day itself. Having that consistency of communication is such a crucial part of creating the perfect wedding day.

9. What do you think makes for an unforgettable wedding?

The best weddings I have seen are when the couple really put their personal stamp on the day. Letting your personality shine through things like the decorations, music, entertainment and food is one way to make your wedding day truly unique. It doesn’t have to cost a fortune, and often it’s the smaller touches like personal family traditions that make the day memorable for everyone.

10. What’s your favourite wedding memory?

It would be impossible to name just one favourite memory from the weddings I have organised. However, the best feeling is when you see the couple truly relax and enjoy their day. Nearly all couples say that their wedding day goes by so quickly, so the last thing you want is for them to still be worrying about timings and logistics. It is the most rewarding feeling when they wholly put their trust in you and just enjoy every moment of their day.

11. What do you love about Bridebook?

There is such an overload of information available about weddings these days that it can be overwhelming for newly engaged couples who don’t know where to start. Bridebook is a fantastic way to keep all of your planning in one place and get helpful suggestions on how you can take things step by step.

A huge thank you to Rosalind for sharing her Supplier Story. See the stunning RSA House in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

A professionals guide to networking in the wedding industry

We asked wedding and networking expert Becca Pountney to share her top tips on how to triple your business by simply saying hello.

Becca started her journey as a stylish Wedding Videographer and worked her way through networking to create Engage Weddings – now hosting many supplier events across the UK. Find out how you can also meet with your local suppliers and grab every opportunity that comes your way!

So without further ado, Becca over to you.

(Photo credit to Becky Harley Photography)

‘It’s not about what you know, but who you know.’ This is true in so many areas of life and when you run your own business it’s a fundamental truth. As wedding business owners it’s too easy to spend long periods of time in front of the computer expecting opportunities to come our way. That can be a lonely place. Doors to new opportunities rarely open on their own, yet if you give them a little push there can be huge benefits.

One of the fastest ways to grow your wedding business is to grow your network. Networking online using email or social media can be great tools, but nothing beats getting out there and meeting people face to face. People buy from people they know, like and trust so get out of your comfort zone and start building those relationships.

As wedding suppliers, we are in a unique position to work together and collaborate. A bride and groom will be looking for a variety of different businesses to create their dream wedding. Brides will often look to suppliers as a trusted source, and will ask them for their recommendations. If you build up a network of contacts who are recommending you to their clients, you are going to see some great results.

How do I get started?

Find a local networking group that you can go along to and book a place. If you can, find a group that is specifically for the wedding industry as it will mean you meet very relevant contacts. There are groups like this meeting across the country. If you can’t find one near you, why not set one up yourself? I did just that and that is how Engage Weddings began. Having moved my videography business from Bristol to rural Bedfordshire I realised I needed to make new local wedding connections. Having failed to find an existing network I asked around at a wedding fayre to see if any suppliers would be interested in meeting up for a drink. 25 suppliers attended the first meet up and the events have been growing ever since. If I can do it, you can do it too.

Be confident

Networking can feel much scarier than it really is. Arrive armed with your business cards and your head held high. Everyone is there for the same reason as you and will be really willing to chat. Find a small group of people and say hello.

Don’t reel off a sales pitch

People are there to meet people, not to be sold to. Ask questions and listen to the people that you are talking to, wait for them to ask what you do before you tell them, if they ask they are genuinely interested in connecting.

Speak with as many people as possible

Try to move around and talk to as many people in the room as you can, you never know who you may be able to collaborate with. Remember you are not only networking with the person in front of you but their whole network of contacts. They may not have a need for your services right now, but they may know somebody who does.

Collaboration not competition

If you meet someone who has a similar business to yours, don’t see it as competition. You may be able to share tips and advice with one another, you may even be able to pass work on to them if you are already fully booked.

Follow up after the event

In the days following the event send out emails to people you have met, perhaps even try and meet them for a coffee. The more people who know about you and your business, the more opportunities will come your way.

Now get out of your comfort zone and get out there and start meeting new people. Be open, honest and approachable and people will be happy to work with you. New opportunities are behind the doors – now just go and give them a push.

Becca Pountney

www.engageweddings.co.uk

Bridebook Business Hub is here to make sure you have the information you need to build a strong digital presence and grow a successful business in the wedding industry.

Head to Bridebook Business Hub now for more wedding industry insights and top tips.

Supplier Stories: Heaton House and the Importance of Reviews in the Wedding Industry

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Heaton House Farm’s Supplier Story:

Today, we welcome Sarah – Marketing & Business Development Coordinator and daughter of the Heath Family. Heaton House is located on the borders of Cheshire and Staffordshire and surrounded by jaw-dropping and breathtaking scenery. From hosting annual concerts for well-known charities to becoming one of the most sought-after North West Wedding Venues – find out how this wonderful farm transformed after just one event.

So without further ado, Sarah over to you!

1. Tell us a little bit about yourself and your team?

Hello! I’m Sarah Heath, the daughter of Mick and Margaret who run and own Heaton House Farm Wedding Venue, located in beautiful Cheshire, UK.

The three of us, and our pet Jack Russell, Jack, live here at the wedding venue where we literally eat, live and breathe weddings! We have a few cows and also my pet twin texel sheep, Gin and Tonic who now have their own little lambs, Lemon, Lime and Juniper. We also have our rare breed Swiss Black Nose sheep, Whitney and Tina.

We are joined by 50 members of staff from around the local area who do an amazing job in the office, events, housekeeping, breakfast team and laundry and we couldn’t do it without them!

2. Share the story of Heaton House Farm so far?

My parents have been involved with charity events for as long as I can remember and we used to host annual concerts in our cowshed for charities such as Cancer Research UK, British Heart Foundation, and Alzheimer’s Research, all of which are extremely close to our heart.

One year, my dad was very eager to create the best possible acoustics as he used to be a mobile DJ, so he decided to hire a marquee lining to ‘soften’ the sound. A couple in the audience happened to be looking for a marquee styled wedding for their daughter who was living in London, but they didn’t have any land to host the event. They called us the very next day to enquire. We had no idea what we were letting ourselves in for, but we agreed! So, in June 1999, we welcomed guests to our first wedding reception.

The venue grew and grew from recommendations alone and in 2003 we came to the decision to diversify from being a dairy farm to hosting weddings in our barns full-time!

3. What do you see as the biggest challenge in the wedding industry currently?

Suppliers are such an important part of your wedding day and a lot of couples choose the cheapest or the first supplier they find at a wedding fayre but is important that couples do their research and find the good quality suppliers for their special day, that they gel with – gut instinct is key! I am devastated when I hear couples regretting choosing suppliers after the day as they’ve not provided a good service – please do listen to recommendations from other suppliers, we work with them day in, day out, and know what people are like from start to finish.

4. What wedding venue trends are you seeing in the industry?

A very popular trend this year is bringing the outdoors inside with lots of wild flowers and foliage beautifully decorated around our oak beams which looks stunning for when guests arrive.

It is also now very important to make a feature of the wedding cake, whether you have a 4-tier cake, a naked cake, a hanging cake or even a cake with a secret Marvel section. We love to help create the ‘wow’ factor for when our guests walk into the wedding breakfast as we ensure there’s a spotlight shining on it!

5. What is the biggest challenge you face on the wedding day itself?

We try extremely hard to make sure your day runs smoothly and to time. Once our couples have been in for a final meeting with their coordinator we construct a timeline and send this through to their suppliers and talk through timings with them. However, on the day this can sometimes not go to plan, for example when photographers sneak off with the couple to capture that perfect shot just as we are about to seat them for the meal! Haha!

6. How do you feel technology is changing the industry?

You would be surprised just how much technology has changed the industry, from the way in which couples enquire to the day itself – we find that over 50% of our enquiries are made from mobiles, so we are working on making our website more user-friendly. Social media has also had a massive impact on the wedding industry with speeches and first dances going viral!

Also, the suppliers have become a lot more tech savvy which helps both the couples and the venues that are hosting the day, if a couple decides they want a different first dance song it’s no problem as the DJ can download it within seconds!

7. What has been your biggest time saver this year?

A few years ago we began hosting experience events; these are exclusive to our booked clients. We invite hand-picked suppliers to showcase themselves, whether it is decorating the venue, or performing music, it also gives our couples chance to meet the person and chat face to face in a non-pushy environment. It has saved us many hours as a lot of couples used to come to the venue with their friends and family numerous times before their special day. More importantly, these evenings are a much more enjoyable experience with lots to do and see and more of an evening to remember as they enjoy a drink at the bar, listening to a variety of music, or being inspired by beautiful venue décor.

8. How do reviews affect the industry?

Over the last few years, when you would like to book a room at a hotel or visit an attraction the first thing people do is check site such as ‘TripAdvisor’ but lots of reviews to help make your decision as to where you go. It is exactly the same with weddings, it only takes a number of bad trip advisor reviews to put a couple off from booking that particular place so it is very important you gather lots of positive feedback. We’ve found that our couples are really happy to share feedback with us and even have #FeedbackFriday on our social media where we share a piece of feedback from that week.

9. How do you get to know your couples before the big day?

We like to keep in touch with our couples throughout their journey as it is important to be a helping hand whenever they have any questions whilst creating their perfect day. We meet with our couples on numerous occasions during planning meetings, experience events, final meetings and we are always available in the office as we are open 7 days a week.

10. What do you think makes Heaton House Farm unique?

There’s obviously lots of amazing little features we have, but the 2 standout features have to be the most amazing views, and the flow from one area to the next.

When you open the doors and lead out on to the patio, the land drops away from you and reveals the most stunning 3 county views with undulating and rolling hills, it actually takes your breath away. When we show couples around for the first time, we get quite a few happy tears at this point!

The other unique feature we have is that we don’t just have 1 room where the ceremony, meal and evening all takes place, and you have a couple of hours wait in-between whilst the room is being set up or refreshed by staff, we have a separate area for each, all interlinked, so your guests move seamlessly from one area to the next, so no waiting outside in the rain!

11. What do you think makes for the perfect wedding?

The perfect wedding is the wedding that the couple wants, doing exactly what they want, decorations that they want and not allowing friends and family to sway them to other things, it has to be your vision bought to life as it is your special day that only happens once so you need to enjoy every second of it!

12. What’s your favourite wedding memory?

Gosh! 18 years and thousands to choose from! I think nearly all of my favourite memories involve the moment just before the bride walks down the aisle and the ceremony. The excitement, the nerves, it all bubbles up at this point, and the second the music comes on gives me shivers, every single time!

13. What do you love about Bridebook?

Bridebook is such a pretty and easy guide to help plan the day of your dreams with a wonderful expert advice blog to answer all of the questions couples ask when planning their day.

A huge thank you to Sarah for sharing her Supplier Story.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Woodhall Spa Manor On Helping Couples Keep Wedding Costs Low

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Woodhall Spa Manor’s Supplier Story:

This week we’re shining the spotlight on Richard Platt, Managing Director at Woodhall Spa Manor. Leaving behind a life of comfort, Richard and his family set about turning a mundane set of offices into a beautiful wedding venue by restoring its Edwardian splendour. Woodhall Spa Manor is now an internationally recognised venue that helps to create an amazing wedding day for all their couples.

So without further ado, Richard over to you!

1. Tell us a little bit about yourself and your family

We’re a close-knit family of three and all very driven in our own way. Jasmine, from Shanghai, has a degree in hotel management and an MBA from Leeds. When we met, she was about to embark on a career in banking in Manchester. I have a degree in German from Bristol and a background in cruise line and hotel sales and marketing. My second career was the ownership of an antiquarian bookshop in Blackheath, South London which Jasmine and I ran successfully together for eleven years with lots of help from our young daughter.

2. Share the story of Woodhall Spa Manor

Around 2010 we were beginning to tire of our urban retail lifestyle and were avidly watching “Country House Rescue” on TV. This gave us the idea to find a grand old building somewhere in the country and to turn it into a venue for luxury self-catering weddings. We spotted a near-derelict manor house in a charming village called Woodhall Spa, where a recent attempt at refurbishment had been abandoned. It had real potential and we were hooked! We gave up our day jobs and stepped into the unknown – it was a massive life-changing decision!

The red brick manor, with its huge sweeping staircase, high ceilings and spacious corridors, had been turned into offices in 1965. Our task was to return the office space to its original Edwardian splendour, whilst updating the business infrastructure. In July 2013, we got started and 13 months of blood, toil, tears and sweat were to follow. Jasmine was brilliant at interior design, planning and costings, whilst I quickly learnt the practicalities of DIY tasks and delegation.

Regular visits to the village shops meant word spread locally, which led to our first wedding booking. We secured a licence from the council and opened for weddings on 8th August 2014, and the local postmistress’s daughter married here the very next day. Since then, business has beaten a path to our door. Last year we hosted over 30 weddings and are on track for the same this year. We’ve welcomed guests from all over the world and have recently been awarded a top honour from the Luxury Travel Guide, who voted us as European Wedding Venue of the Year 2017.

3. What’s your favourite room in the Manor?

Every room here is different but my personal favourite is Room 1, a really big Georgian-style junior suite with lovely views over the east lawn towards the Italian sunken garden. It features a king size mahogany sleigh bed with memory foam mattress and a really comfortable sofa. Whenever I go there, I recall the time I spent levelling the floor prior to carpeting it with large sheets of plywood and 1200 screws!

4. What drew you to the wedding world?

Jasmine and I were trained in the hospitality business and we both have an ingrained service ethic. We are good with people and so we knew that we would probably be suited to this business. Weddings are obviously happy occasions and so the idea of filling the large manor with music, fun and laughter was very appealing.

5. What do you see as the biggest challenge in the wedding industry currently?

There is a perception that amazing weddings probably cost the earth, so we work hard to help our couples keep costs down wherever possible. Our model as a self-catering venue allows couples to bolt on other elements themselves – lots of couples very much enjoy holding a DIY wedding. We’ve found that self-catering is definitely the way forward for us.

6. What wedding venue trends are you seeing in the industry?

There’s a marked increase in the number of couples looking to marry outside in lovely, natural surroundings. With this in mind, we’ve just finished restoring the old Italian sunken garden in the grounds, together with its formal pond surrounded by tall trees. We’ve added a beautiful, white heptagonal gazebo, making the whole area perfect for outdoor ceremonies.

7. What is the biggest challenge you face on the wedding day itself?

Not getting in the way of the party! Sometimes we do have to make an appearance to assist with moving furniture, opening sash windows or changing a light bulb. But because we’ve rented the manor to the bride and groom for their exclusive party, we really do like to be as inconspicuous as possible unless we’re needed.

8. Do you feel technology is changing the industry?

Massively so! Gone is the need to advertise in glossy magazines, as the internet and social media does it all for you. It is far cheaper, much more targeted and vastly more effective in achieving measurable results.

9. What has been your biggest time saver this year?

I’ve found an ingenious way to varnish the function room floors. I used to use a large brush but now I use a long telescopic pole designed for window cleaners – with a sheepskin T-piece on the end. Sweeping this over hundreds of large old parquet blocks means I can do three huge floors in an hour!

10. How do reviews affect the industry?

For the most part, the public’s perception of the wedding industry is now, more than ever, influenced by online reviews and I believe them to be a generally very positive thing.

11. How do you get to know your couples before the big day?

Appointments are usually requested and confirmed by email. I always do the first show around. I was a tour guide as a student and went on to show many clients around cruise ships in my 20s, and after 3 years at Woodhall Spa, I still really do enjoy interacting with new guests. When showing them the manor and grounds, I love the challenge of listening to what people want and how to adapt what we offer in order to best suit their requirements.

If we’re shortlisted for a second meeting Jasmine goes into the real detail of timings, seating plans and so on. It’s not unusual for couples to visit half a dozen times before their big day, to go over the details with us or to meet their other suppliers here. Through this, we build a good rapport with our couples up until the big day.

12. What do you think makes Woodhall Spa Manor unique?

We take a totally DIY approach. We’ll ask: “What sort of a wedding do you have in mind?” and go from there. We always talk about what they want to do and achieve, and are open to working with any suppliers they suggest.

A lot of the basics are included in our standard price, but we’ll always be willing to help in any other way we can. For instance, we offer free access to the manor a day or so before the rental period to set tables, arrange decorations and to store wines. We always give a bottle of chilled champagne to the bride and groom and, in the summer, there’s often fresh borage and mint freely available from our private herb garden for clients’ Pimms.

13. What do you think makes for the perfect wedding?

Extensive venue and supplier research to find the right team at the right price; meticulous planning; teamwork; delegation; and luck with the weather. Get these right and you’re well on the way to achieving the perfect wedding!

14. What’s your favourite wedding memory?

An RAF officer from nearby Coningsby arranged for a special “bachelor flypast” just before he went inside to get married. A World War 2 Spitfire suddenly swooped low over the manor, “buzzing” the assembled guests standing around the fountain in the glorious June sunshine. It was a wow moment to remember!

15. What do you love about Bridebook?

It’s young, refreshing, very well-informed and very passionate about the weddings industry. A brilliant, go-ahead online platform.

16. Any other comments?

Just a big thank you to Bridebook for the kind invitation to share the story of Woodhall Spa Manor with your readers.

A huge thank you to Richard for sharing his Supplier Story. See the charming Woodhall Spa Manor in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: The Award-Winning East Quay Venue Share their Insights into the Modernisation of Weddings

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

East Quay Venue’s Supplier Story:

This week we’re talking to the wonderful Clare Potten from East Quay Venue. After transforming the original home of the Oyster Fishery into a unique venue, East Quay maintains its coastal heritage by providing scenic beachside weddings backed by a stunning sunset. The staff at East Quay go above and beyond to help couples create a history of their own on their special day.

So without further ado, Clare it’s over to you!

1. Tell us a little bit about yourself and your team?

Our team consists of three Event Managers, Clare, Kirsty and Shelly, all who have worked for the company for a minimum of 8 years. All of us have worked in different aspects of the company, including the Hotel Continental, Lobster Shack Restaurant and our very own Oyster Production. We have a strong team of dedicated event-only staff, including bar, waiting and chefs. All who know the history of the building, our lovely surrounding areas and backstory of our Oyster Production, offering guests an insight into our culture-rich venue.

2. Share the story of East Quay Venue so far?

The East Quay Venue was originally the grading warehouse for the Seasalter and Ham Oyster Fishery Company. The building was designed to face the shingle shoreline so the fisherman could keep a watchful eye over their precious oyster beds.

Fast forwarding some 200 years, the venue retains the majority of its structural features and boasts its cultural heritage on walls and ceilings.

3. What drew you to the wedding world?

I was drawn to the venue itself for its relaxed feel and atmosphere. The general wedding community are warm, friendly and supportive. It is very satisfying seeing couples so happy on the big day after all of the planning.

4. What’s your favourite aspect/room/part of East Quay Venue?

The view! Whitstable sunsets are rich in colour and make a perfect photo opportunity for couples sat in one of our colourful deckchairs.

5. What do you see as the biggest challenge in the wedding industry currently?

Traditions – the wedding industry has modernised over the years, with more couples wanting a relaxed feel to the day. A wedding reflects you as a couple and the love you share together and sometimes input from those around you enforcing traditions can make the planning process challenging.

6. What wedding venue trends are you seeing in the industry?

Wedding trends change so often, and the venue sets the scene for the rest of the planning and décor. Most couples are looking for venue’s with quirks, charm and atmosphere, meaning the rest of the décor planning flows easily and efficiently.

7. What is the biggest challenge you face on the wedding day itself?

Guests being late – attempting to organise a bride or groom and their main wedding party, whilst keeping them hidden from the late arrivals can be challenging.

8. How do you feel technology is changing the industry?

Technology is changing the way couples plan their wedding. The positive side of technology during the planning process include: apps, quick email, shared documents for on the go joint decision making, reviews and easy access information.

On the day technology has both positive and negative role in the wedding. Whilst having a wedding ‘hashtag’ is a great way to see all your wedding photos in one place, it also may be encouragement for an over-excited guest sharing photos before the ceremony is over.

9. What has been your biggest time saver this year?

The ability to schedule posts to social media platforms in advance.

10. How do reviews affect the industry?

Reviews play an important role to both couples planning their big day and suppliers growing their business. Positive reviews help the couple to relax knowing they have put their faith in the right supplier. For suppliers, a review with constructive criticism can help them to develop their business and build their portfolio.

11. How do you get to know your couples before the big day?

Couples are assigned a designated Event Manager as soon as they book, meaning they have one person to liaise with throughout the whole process. The Event Manager is on hand to assist with anything the couple may need, and is available for one-to-one meetings as often as needed.

12. What do you think makes Easy Quay Venue unique?

Not only is our building one of a kind, our staff are too. Our Event Managers are friendly, relatable and easy to get on with. Building a personal relationship with couples makes the planning process more efficient and helps everyone feel at ease on the day itself.

13. What do you think makes for the perfect wedding?

When each partner has an equal say in making the wedding personal to them. Little touches which reflect the couple’s personality always help the guests enjoy the day, making them smile and reminding them that they are at a loved one’s wedding.

14. What’s your favourite wedding memory?.

One of my first couples had a Bavarian themed wedding, with an Oompah Band and each guest had a personalised stein glass as their wedding favour. The couple were so sweet and gave me a personalised glass too.

15. What do you love about Bridebook?

It’s easy to access and to use. The website is self-explanatory, with loads of helpful hints and tips. The on-hand team are friendly, professional and approachable.

A huge thank you to Clare for sharing her Supplier Story. See the beautiful East Quay Venue in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Wedding Venue Blenheim Palace on Tradition, Millennials and the Wedding Industry

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Blenheim Palace’s Supplier Story:

This week we shine the spotlight on Emma Rogers, Sales and Events Manager at the elegant Blenheim Palace. Using their significant events management expertise, the Blenheim Palace wedding team transforms Winston Churchill’s birthplace into a quintessential fairytale wedding venue. Its unforgettable baroque architecture and award-winning gardens makes it a firm favourite for a seamless and spellbinding wedding.

So without further ado, Emma over to you!

1. Tell us a little bit about yourself?

I studied International Hospitality Management at University which included a year’s placement in the USA and all of my jobs since then have been in the Events Industry. My parents always worked in Hospitality as well so I guess I was destined to do it. I started at Blenheim Palace nearly ten years ago and have been involved in planning all sorts of different events, big and small since then.

2. Share the story of Blenheim Palace?

Blenheim Palace was built in the 18th Century and is known as a masterpiece of English Baroque architecture. The ancestral home of the Dukes of Marlborough and the birthplace of Sir Winston Churchill, there is so much fascinating history behind this World Heritage Site. The Palace has been used to entertain and celebrate for centuries, and we are thrilled to carry on this tradition of hospitality today, welcoming weddings and all kinds of events.

The Palace is surrounded by 2000 acres of parkland landscaped by ‘Capability’ Brown which includes some incredible views. This really is a magnificent setting for weddings and I am very proud to be part of the team here.

3. What’s your favourite room in the Palace?

As an event space I love the Saloon. It is a really intimate dining space which is unusual given the size of the building. One long table for dinner with beautiful flowers, glassware and lighting can make the room come alive.

4. What drew you to the wedding world?

I have always loved event planning but there is something so special about working with a couple to plan their wedding day. I really enjoy getting to know the couple in the lead up to their day and then being there on the day to see all of their exciting plans come to fruition. You really feel part of their day and it is such an honour to help make their ideas a reality.

5. What do you see as the biggest challenge in the wedding industry currently?

In my opinion the fact that there is so much choice now for couples and access to so much information, whilst helpful can be overwhelming. Gone are the days of someone setting their heart on one venue; couples now see so many venues and suppliers it becomes harder to stand out and equally hard for the couple to make decisions.

6. What wedding venue trends are you seeing in the industry?

I have noticed some new trends in food including concentration on making the food much more individual and interesting, and more consideration for using local produce. There seems to be an emerging focus on making sure parts of a wedding day are unique and something that guests may not have seen before, most typically in entertainment (like using artists instead of photographers or caricaturists). I have also noticed that more couples are interested in using outside spaces more for ceremonies or garden games.

7. What is the biggest challenge you face on the wedding day itself?

We want to make sure every couple enjoy their day and don’t have to think about the logistics of everything happening. This is why planning is so important and why we make sure they have a copy of the event order in advance – so they can see that we have every bit of information we need, ensuring they don’t have to think about anything on the day. This makes the challenge of organising logistics and design much easier, and puts our couples’ minds at ease.

8. How do you feel technology is changing the industry?

Access to so much online advice about wedding planning is great for giving people ideas and inspiration, but I feel it can also give people unrealistic ideas on what they want to (or can) achieve on their wedding day. While technology is definitely having a big impact on the industry, I think it has its disadvantages too. The trick is to be careful which tools you use and to make sure that they have up-to-date and verified information on venues and suppliers.

9. What has been your biggest time saver this year?

We always try to work as efficiently as possible but with the number of enquiries we receive it has been difficult to manage everything. A big time save for us was the development of a new website, on which couples have access to much more information before, including room sizes, prices and even seeing the room in 360 degrees on their screen. Doing this means that couples are much more informed on the venue before coming to us and we can dedicate more time to them, as we have less enquiries to manage.

10. How do reviews affect the industry?

Like with any industry, word of mouth is one of if not the most important marketing tool for wedding venues and suppliers – couples always want to hear about others’ experiences and judge whether the venue or supplier lives up to its reputation. I think it’s great that people have such easy access to information and reviews about venues and suppliers, however often people are more motivated to leave reviews when they have a bad experience than when they have had a good one, so it can paint an unrealistic picture of a supplier which is a great shame. We always include privately-sent testimonials. We are always happy to share testimonials with our potential clients.

11. How do you get to know your couples before the big day?

We meet with our couples as many times as we can and they would like to before the day. It is great to get a feel for their vision for the day so you can then recommend the right suppliers to help them make that vision come true.

12. What do you think makes Blenheim Palace unique?

Blenheim Palace is a truly unique space with amazing grounds and spectacular function rooms. What also shows is how passionate the team here are about Blenheim Palace and how important it is for us to host amazing events befitting of this amazing building. We put so much time in to the planning of the event and involve lots of staff on the day from all different departments, and our passion for the building feeds through to a passion for hosting these fantastic wedding days.

13. What do you think makes for the perfect wedding?

To me, it’s making sure that the wedding day is exactly what the couple want and reflects their personalities. In the past, weddings were less about the couple and more about tradition and pleasing others; there was little room for variation from the couple and not much scope to make their day uniquely theirs. Nowadays, people are much more interested in arranging a day that suits them and are not so easily swayed by others’ opinions, which means that they can have their perfect day the way they want it and I am fortunate enough to help.

14. What’s your favourite wedding memory?

There are so many to choose from. We had a wonderful wedding last year and the Groom had arranged the Bride’s favourite singer to sing her down the aisle, completely unbeknown to her. I was stood with her outside the ceremony room and, although she had chosen the song she was walking down the aisle to, she was not expecting it to be sung live. It was amazing seeing her face as she walked in the room and saw him singing and then also to see the Groom beaming with pride at her reaction. It was so lovely!

15. What do you love about Bridebook?

Bridebook is a great tool for couples to use when planning their big day. I love the incorporation of guest lists and budget management. As a venue, Bridebook allows couples to see a snapshot of what we do and the search bar feature means we’re easy to find too. Alongside being a listed venue Bridebook has given us great opportunities to stand out with their blog features, awards and more. They’re always working to bring couples to their dream venues, and venues to their dream couples!

A huge thank you to Emma for sharing her Supplier Story. See the beautiful Blenheim Palace in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Wedding Videographer A Piece Of The Party’s Journey from Strictly Come Dancing to First Dances

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

A Piece of The Party’s Supplier Story:

Wouldn’t it be amazing to have a top television producer film your wedding? With A Piece of The Party, couples can have just that! Lauren, this week’s featured wedding supplier, draws on her years of experience working on some of the UK’s favourite shows, including Take Me Out, Big Brother, I’m A Celebrity, Get Me Out of Here and Strictly Come Dancing to make wedding videos that capture as much of a couple’s special day as possible – from the grand entrances to the tiny details. Together with her incredibly talented team, she immortalises wedding memories and has a ridiculous amount of fun doing it.

So without further ado, Lauren over to you!

1. Tell us a little bit about yourself?

I’m a senior TV producer, with over twelve years of experience working in the industry. I started as a runner on Strictly Come Dancing and worked my way up through the ranks on shows like The X Factor and Big Brother. I spend half of the year working on programmes like I’m a Celebrity and devote the rest of my time to filming weddings and events – allowing me the perfect balance of fun and creativity whilst still keeping up with all of the latest innovations in the media.

2. Share your story?

I’ve always loved an event – even when I was little I used to get so overexcited before a party that I couldn’t sleep for days before. Luckily I’ve mellowed a little now! I have worked in TV since I was 18 where started as work experience at BBC Television Centre. I fell in love with the industry, the glamour, the chance that you might run into Ian Beale or one of the guys from McFly – it was absolutely brilliant. I worked on Saturday night shiny floor shows like How Do You Solve a Problem Like Maria? and Any Dream Will Do before falling into my ‘university education’ – working on Big Brother from Series 7. I worked my way up and have done all manner of roles on the show. I was then headhunted by a chat show and became the youngest TV producer in the country aged 24, going on to be one of the youngest seniors there’s been. What I lack in age, I make up for in extensive experience storytelling and producing, and that is something I want to bring to people’s weddings.

When a good friend of mine moved to Australia and turned 30, my friends and I realised we had to put together a video to show her we were thinking of her. So I filmed and edited our friends dancing around and singing for her to a Katy Perry song called ‘Birthday.’ What it lacks for in quality (it was practically shot on a Nokia 3310) it makes up for in love and I realised there was a serious market for people showing their love for friends and family through the fun and beauty of video.

https://vimeo.com/135284645

3. What drew you to the wedding world?

Having already been inspired to start up some kind of fun filming company, a lot of my friends started getting married a few years ago and asked me to film their weddings which I absolutely loved. I realised there was a total gap in the market for wedding videos which are fun as well as beautiful and tell the story of the whole day. So I decided I could make a career out of it. Freelancing in television allows me the flexibility to spend part of the year in TV and the rest on A Piece of the Party.

4. What’s the most memorable wedding you’ve documented?

I’m lucky in that I genuinely feel like every single wedding I’ve documented so far has been really special and unique. But I have to say the one that sticks in my mind is Maria & George Hollis. They needed a fairly fast turnaround as Maria’s mother might not have been able to make the wedding due to illness. It already had grabbed me from the moment that the couple booked but attending the wedding made it a million times more special. Maria’s flower decorations were incredible, potentially due to the fact she’s got her own wedding florist business (Luna in the Wild). All of her friends and family were so close and lovely. They had an OFF THE SCALE party too – fancy dress and a hell of a lot of R Kelly made for a brilliant night. All of this was topped by the fact that Maria’s mother managed to make the day. I remember driving home feeling totally overwhelmed and full of love for the couple. I can’t wait to film heaps more special couples like Maria and George and create a video as special as they are.

5. What’s your favourite wedding memory?

Two come to mind. One is my very good friend Chris’s wedding – he was the first in our friendship group to get married, I was surrounded by our very best friends from college and it was the first time I realised just how incredible weddings are. The second is my friend Ellie’s wedding, who hired a band called Brando who played a thirty minute version of ‘Shake It Off’ by Taylor Swift. I still want to return to that moment to this day.

6. What part of a wedding is your favourite?

I think the moment the couple see each other for the first time is always pretty special but I’m also all about the party – everyone has finally relaxed and it’s really nice to see a total mix of people together in one room celebrating their friends coming together. To be honest though, what I love about weddings is that every single one has an element of the day which makes it really special and until you’ve filmed it, you never know what it’s going to be, which is why I love to be there to cover every single moment and then select the very best bits.

7. What do you think makes you/your product unique?

I genuinely love weddings, I’m a people person and most of all a people pleaser, so I really do go above and beyond trying to ensure people have a video that is truly unique to them. Our videos are a tale of the whole day and my storytelling experience from television means that storytelling is an inherent part of my personality. I don’t treat the videos as if they have a set format – they’re all set to different music, and I will always consider the individual style before I even shoot the video. It’s important that I spend a lot of the day getting a feel for the couple and the wedding.

I’m also very used to remaining discreet, not intruding on the event whilst still capturing the beauty of the day and the most special moments that they might miss. I’m also a family girl through and through (I made my Mum wear the same outfit as me ‘for the brand’ at a wedding fayre once!) and I’m really keen to capture families in videos, in whatever form that family is made up. For me it’s all about the love that you have for someone who will always be there for you.

8. Why do you think having a wedding video is important?

Weddings go by so quickly. And you spend SO LONG working on them, but on the day it’s just impossible to take in every detail, even if you have a completely photographic memory. There’s just too much to do and see and I feel like a video is the only way to capture it all. Don’t get me wrong, photographs are super important and a wedding essential but a video is your best possible chance of remembering the finer details that you’ve worked so hard on and also seeing the things you didn’t get to see on the day, even for years to come. You spend so much money on your big day that an additional expenditure on something that ensures your wedding will never be forgotten, to me seems like money well spent.

https://vimeo.com/205427979

9. What is your favourite documentary?

It’s not a documentary but I’m all about the dates – so Take Me Out (a show I worked on for three years and absolutely adore) First Dates or Married at First Sight. I will never stop being excited by watching romance (or the occasional dating disaster) unfold on TV. If you want to cringe/roll with laughter in equal measure, you MUST watch the 2017 Valentines First Dates special – particularly the bit where the guy gets asked how he wants to pay the bill… I was watching behind a cushion.

10. What do you love about Bridebook?

The client user interface is really well laid out, the design is super slick but most importantly its run by a brilliant, friendly team who genuinely love weddings and want to give suppliers the chance to connect with really lovely couples. For me as a supplier, I couldn’t ask for anything more. That and the fact it can be used anywhere is essential for a 2017/18 bride!

https://vimeo.com/135813952

A huge thank you to Lauren for sharing her Supplier Story. Check out her superb videos in her Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Iona Thomas’ Journey from Professional Concert Player to Wedding Musician

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Iona Thomas’s Story:

This week we’re sitting down with Iona Thomas, a truly talented musician whose combination of singing and playing the harp has moved wedding-goers and music lovers all over the world.

With experience performing on big stages (including Glastonbury and Live Lounge); as a backing artist on international tours; and as a resident musician, Iona is no stranger to the limelight but Iona has recently decided to take on a new challenge – the Wedding Industry – and we couldn’t be happier.

So without further ado, Iona over to you!

1. Tell us a little bit about yourself?

My name’s Iona and I’m a singing harpist!

2. Share your story?

I started playing harp when I was about 7 – I saw a lady playin harp in a local concert and I was absolutely in awe. My mum said if I was still asking her in a years time then she would consider taking me for lessons… 6 months down the line of asking her every day I think she’d had enough and took me to my first lesson. I continued to play throughout school and university and was always gigging alongside my education. By the time I graduated I already had quite a few gigs lined up, so decided that I would continue playing professionally… and here I am now!

3. What drew you to the wedding world?

There is always quite a big demand for harpists at weddings, I did a few and loved the atmosphere, environment and being part of a really special day. It’s just such a lovely thing to be part of.

4. What do you see as the biggest challenge in the wedding industry currently?

To be honest it’s always been quite smooth sailing for me in the wedding industry. I guess personally a challenge for me is keeping my set list up to date. People often request chart songs which requires learning a few new songs a month.

5. What wedding trends are you seeing in the industry?

Maybe not a trend – but since being made legal in 2014 it’s been nice to see more same sex marriages!

6. What is the biggest challenge you face on the wedding day itself?

I try and prepare myself as much as possible so that I have minimal to worry about on the day of the wedding – but I still always worry that maybe my car won’t start or my speakers won’t work on the day. Touch wood it’s always been fine though.

7. How do you feel technology is changing the industry?

For me, a lot! Social media and the internet is a great way to promote my music to potential clients. I’ve had a couple of bookings from someone seeing me on someone else’s Instagram story. As well as that, in terms of equipment there are always new and improved speaker systems coming out and my electro-acoustic harp, which I believe is one of the first to have been built, was only made in 2012.

8. What has been your biggest time saver this year?

Well currently my biggest time waster, which will hopefully turn into my biggest time saver, will be the FAQs section I’m about to add to my website. After replying to endless emails to questions like “can you play outside?”, “what do you wear when you perform?”, I’ve decided to make one big list with the answer to everything!

9. How do reviews affect the industry?

I think massively. Internet reviews can really make or break a business. Assuming everyone gives accurate and honest reviews I guess they can only be a good thing though.

10. How do you get to know your couples before the big day?

Depending on how they found me really. If they booked me at a wedding fair obviously they met me and heard me then. When I get bookings online then I can send them a list of dates that I play at hotel bars around London so that they come and watch if they like. Alternatively just always being available by phone and email is important I think.

11. What do you think makes you unique?

I think by being a Singing Harpist I am relatively unique – there aren’t many of us. And I can definitely vouch for this after having a few people enquire about the same date I tried to find someone to pass my extra work to… it was not easy!

12. What do you think makes for the perfect wedding?

I guess perfect is subjective! But I would probably say that it would be more about the relationship of the bride and groom and how well everyone gets on on the day instead of things like venue, décor, etc.

13. What’s your favourite wedding memory?

I’ve been booked as a surprise a few times, that’s always nice. Other than that I’ve performed at a few amazing weddings abroad. I played at one in this little town in Italy some years ago, on top of a big hill in the sun with a view of the valley. It was beautiful.

14. What do you love about Bridebook?

I think Bridebook is very innovative and current. Being able to compare suppliers all within one site, with all the information and price comparisons I think is great. Also, I love the Bridebook team!

Any other comments?

Thank you Bridebook team for the interview!

A huge thank you to Iona for sharing her Supplier Story. Iona specialises in pop and contemporary music, giving chart classics a quirky, and romantic twist – check out some of her beautiful performances in her Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: London Wedding Venue Queen Mary Shares Insights on Staying Unique in a Changing Industry?

Welcome to this week’s Supplier Story! ‘Supplier Stories’ are an original Bridebook Business article series, where we go behind-the-scenes and into the wedding world through those that know it best – the experienced and talented venue and supplier professionals across the UK.

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Weddings at QMUL’s Supplier Story:

Today our featured supplier is Saran, wedding co-ordinator at Weddings at QMUL (Queen Mary University of London). QMUL is a hidden gem in the heart of London that offers something a little bit different. University campuses aren’t considered a common venue choice, but with a beautiful library reminiscent of the iconic scene from Beauty and the Beast and an excellent wedding team that keeps everything running smoothly behind the scenes, QMUL proves that they should be.

So without further ado, Saran over to you!

1. Tell us a little bit about yourself?

I’m Saran and I’ve worked at Queen Mary University London for 6 years now. My official job title is ‘Sales Executive’ – but when it comes to weddings I double up as our in-house Wedding Coordinator.

Photo credit: Emmie Scott Photography

2. Share the story of yourself and Weddings at QMUL?

I was thrown, head first, into the world of weddings to be honest. Shortly after I joined the team at QMUL, we were hosting one of our first, if not THE first, wedding celebration in the Octagon – our signature venue. This was way before we ‘officially’ hosted weddings and so I was tasked with the challenge of being the event coordinator for that wedding. Of course, I was terrified. New to my role and being given something so important was very daunting – it meant that one of the most important days in someone’s life was in my hands. But determined to make the event a success, I rose to the challenge. The day itself went really smoothly and the sense of achievement afterwards and knowing ‘I can do this’ gave me a thirst to do more!

Photo credit: Jessica Reeve

3. What drew you to the wedding world?

Having successfully delivered my first wedding, I was keen to develop this new found skill and I worked with my team to officially launch our weddings product back in 2012. We soon realised that we had such a unique offering, that we should really shout about it. ‘Weddings at QMUL’ was born in February of this year. We contacted couples who had previously hosted their weddings with us and basically asked them to be honest and tell us what they really felt about their experience with us as a venue. This was invaluable information for us and it formed the foundation of our new wedding offering.

As a venue, our objective is to offer an extraordinary experience in a historic venue that is relaxed and beautiful. Our new branding is clean and simple and more importantly, our new packages are transparent and easy to understand. Planning a wedding comes with so much stress as standard, our role is to ensure that we take a lot of that stress away from the couple so that they can focus on each other and their guests for a truly unforgettable wedding day.

4. What do you see as the biggest challenge in the wedding industry currently?

Every space is becoming a wedding venue – from warehouses to pubs and roof gardens, so for us, as a venue, our focus is to remain unique and attractive to prospective brides and grooms. We are very fortunate that we have such a beautiful, unique and versatile venue. But for our team, that is just the foundation. We continually look at ways we can offer an amazing experience for our couples that they won’t get elsewhere. This all starts with me and making sure that I support them through the entire process, from the moment they first enquire, right up to the wedding day and sometimes beyond!

Photo credit: Jennifer Adams

5. What wedding venue trends are you seeing in the industry?

I’ve noticed that one of the key trends is shorter lead times. Of course, we still get those couples who plan their big day months, if not years ahead of time. But we are seeing a greater demand for weddings with much shorter lead times, sometimes even as short as a few weeks.

We have also seen an increase in year-round weddings. A couple of years ago we only ever received enquiries for summer weddings, a cluster of dates between June and August that were in high demand. Now we are hosting weddings in what we used to class as ‘off-peak’ season.

6. What is the biggest challenge you face on the wedding day itself?

Anyone working in the wedding industry knows that weddings NEVER go 100% to plan. The biggest challenge I give myself on a wedding day is to make sure that when things go wrong (like we all know they do) that the couple and their guests know nothing about it. My priority is to make sure that the couple has the most wonderful wedding day, free from anything that could cause them any stress.

Another challenge for us is that we are a university, not a purpose built wedding venue so sometimes logistics within our facilities can be challenging. To ensure that this doesn’t impact on the big day, I make sure that everything is planned out from the moment of booking, right up to the day itself. I have my own ‘checklist’ that I have designed and I use it to ensure nothing is missed and everybody who is involved from the venue is briefed and aware of every last detail.

Photo credit: Jennifer Adams

7. How do you feel technology is changing the industry?

Today, everyone has a smartphone as an extension of their arm, so everything is just a click away from a social media platform or a Google search. As a result guest expectations are higher and there is a lot of pressure on the bride and groom to try and think of something innovative to make their day different and memorable. On the flip side, it does make it really easy to find new and quirky ideas with just a scroll, a click or a quick chat with Siri.

8. What has been your biggest time saver this year?

Our new packages for sure! When we re-branded to Weddings at QMUL, the first thing we did was look at what we offer and how accessible that information was. We realised that it was really difficult for our potential couples to find out how much it would cost for them to host their wedding with us. So we designed brand new packages that were transparent and allowed couples to see exactly what is included in each package and the costs associated with it. No little surprises later down the line. This saves me so much time as I am not constantly playing ‘ping pong’ with lots of questions from couples and it reduces their levels of frustration in having to ask so many questions.

Photo credit: Jennifer Adams

9. How do reviews affect the industry?

It’s human nature to seek validation in something by hearing about something from someone else who has experienced it first hand. Couples planning their wedding are no exception – they want to hear more about ‘real life’ wedding stories and read first-hand recommendations in order to make an informed decision about something they are going to spend a lot of money on. For us, word of mouth recommendations and reviews are really valuable.

10. How do you get to know your couples before the big day?

When I meet a potential couple I like to think of them as a friend and not a client. I spend a lot of time with them through the wedding preparation process, so when a couple comes in for their menu tasting session with our chefs, I make sure I am there as well. It’s a really nice relaxed environment and I find it gives me a great opportunity to get to know the couple even better. We form a partnership and it allows us to work together to ensure their day goes perfectly.

11. What do you think makes Weddings at QMUL unique?

Our signature venue is our Grade II listed Victorian ‘Octagon’ venue. Anyone who steps inside for the first time is always blown away by just how extraordinary it is. We call it ‘The Hidden Gem in the Heart of East London’ and it really is! It’s the only venue of its kind in London. However, as a team, we wanted to ensure that we didn’t get complacent and expect that the venue would sell itself. As lovely as a venue can be, after all it is only a ‘room’, albeit a pretty one. For us it’s all about the additional services and support we provide as a venue. From having myself available as a point of contact throughout, to the transparency of the new competitively priced packages and the complimentary extras we include at no additional cost, we have designed a truly unique offer for all potential couples.

Photo credit: Lauren Page

12. What do you think makes for the perfect wedding?

The people. If you have the most important family and friends around you, you will have memories that last a lifetime. Therefore, making sure that everyone attending is happy on the day is the number one priority. If they are happy, I am happy!

13. What’s your favourite wedding memory?

My own wedding – it was an incredible day that was filled with so much love from family and friends. It was a colourful Indian wedding with an abundance of food, drink and LOTS of dancing! My friends said that they had never been to a wedding where the dance floor was packed from beginning to end. It was also a great learning curve for me too – to be the bride was the most important lesson ever. It made me experience first hand what our couples at Queen Mary University London are going through when they are planning their big day. It’s very stressful, but now I make sure that I do whatever I can to help them and put their minds at rest.

14. What do you love about Bridebook?

The app is brilliant! It’s great for couples who do not know where to start when they are planning their wedding. Having a resource like the Bridebook app is a great tool for them.

Photo credit: Jessica Reeve

A huge thank you to Saran for sharing her Supplier Story. Check out the stunning Queen Mary University of London in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Wedding Stylists Hattie & Flora on Creativity and Collaboration in the Industry

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Hattie & Flora’s Supplier Story:

What do you get when you take two best friends, add bundles of talent and then finish it off with creativity, colour and fun? The answer is suppliers like our guests this week: Harriet and Jodie from Hattie & Flora, a wedding stylist company that creates bright, festive layouts for a couple’s big day. Having worked as events stylists for Jamie Oliver, The Savoy, BBC’s Children In Need and more, the team know exactly how to make a day magical and let a couple’s personality shine through.

So without further ado, Harriet over to you!

1. Tell us a little bit about yourself?

We are Harriet and Jodie – Directors of Hattie & Flora Ltd. I’m (Harriet) a trained florist and Jodie studied Theatre Design at the Arts University Bournemouth – these skills seemed to ‘marry’ (forgive the wedding pun!) perfectly to create our Event Decoration company!

2. Share the story of Hattie & Flora?

We met when we were 8 years old and almost immediately started a jewellery company called Bohemian Beads – we’ve been destined to run a colourful business together from the beginning! Bo’ Beads fizzled out as we discovered you can spend your profits on sweets and panda pops… However, it was the start of our adventures in the world of business and 16 years later, after studying for our degrees, we were thrown back together by fate! I was working on a large Indian wedding creating lots of varmala garlands; Jodie was living back at home and freelancing as an event designer so I got her on board to help me out. We had so much fun together that we agreed we would make it a regular thing!

3. What drew you to the wedding world?

The big wedding that sealed the deal was that of a Channel 4 producer for whom Jodie was the prop stylist. She needed a florist and asked me to join the team. We were asked by so many people at that wedding for a business card, so we went home and made some that night! The name Hattie & Flora comes from our original businesses – I had a floristry business called Flora’s Garden, and Jodie had a hat/fascinator company called Hattie Pom Pom. After that we went on to work for Mercury Events designing the look and feel for Bluewater Wedding Fair, and also began collaborating with Jamie Oliver on his annual festival The Big Feastival. Although we now work on many types of events such as festivals and parties, we do love the personal one to one nature of working on weddings – you really get to know the bride and groom so well, it’s wonderful.

4. What do you see as the biggest challenge in the wedding industry currently?

With social media platforms such as Pinterest you find that many brides and grooms are getting really hands on with their own weddings and making their own decorations. However, on the flip side, we’re also finding that this means that their ideas and visions are more ambitious so are coming to us to help with some of the more wild and wonderful creations!

5. What wedding trends are you seeing in the industry?

We’ve seen a rise in the popularity of botanical inspired design – from terrariums and miniature greenhouses to eucalyptus chandeliers, it’s a beautifully natural and wild look that we adore putting together.

6. What is the biggest challenge you face on the wedding day itself? We often have a short space of time to achieve a high level of decoration – from laying out all the flowers, sometimes creating floral archways on the morning of the wedding, to hanging hundreds of ceiling decorations. We make sure to have a strict time plan in place but also make sure that we still enjoy the process!

7. How do you feel technology is changing the industry?

Social media platforms such as Instagram and tools such as Pinterest have really helped us to communicate with brides and grooms visually, not only for marketing purposes but during the design process too. And of course apps such as Bridebook are helping us to connect with suppliers and potential clients in a big way!

8. What has been your biggest time saver this year?

We have invested in an awesome vinyl printing machine which means we can design and print bespoke vinyls for signage. Some couples prefer a hand painted look but for those wanting a slick design the vinyl option can still be really effective!

9. How do reviews affect the industry?

Reviews and testimonials are so important in a competitive industry where word of mouth and recommendation is key. People want suppliers they can trust but how else would they know to trust a supplier they’ve never used before? We always ask for a simple review or testimonial, either via email or posted directly to social media.

10. How do you get to know your couples before the big day?

We always meet the couple for consultations prior to the wedding, and also site visits so we can visualise the décor together. We make sure to build up a great relationship via email and are in constant contact with our couples up to the big day.

11. What do you think makes Hattie & Flora?

It’s all about confident use of colour and magic! The process has to be enjoyable for both us and the couple we are working with. We have a lot of fun designing and brainstorming with our couples and we are often told that we make the process exciting even to those couples who haven’t got a natural eye for creative details. That being said, we thrive on working with the super creative couples too and we have a reputation for creating quirky and unique decorations. We’ve heard people saying ‘this must be a Hattie and Flora wedding!’ which is so flattering!

12. What do you think makes for the perfect wedding?

A wedding which is true to the couple, and reflects the couple on a personal level, will always work. The more uptight you are, the more formal and less relaxed a wedding is in our experience! We tell our couples to enjoy every process – you (hopefully) only get to do this once in your life, so why let it be stressful?!

13. What’s your favourite wedding memory?

We were honoured to be bridesmaids for a best friend of ours, so Jodie and I wrote and performed a playful song for her at the wedding – we played ukuleles too! There were lots of giggles and happy tears!

14. What do you love about Bridebook?

It connects us with a range of couples and suppliers whilst providing a place for us to show all our wedding experience in one simple but amazing way! A company like ours, who work on a range of events (not just weddings) needs Bridebook to help couples see all our wedding photos and services in a focused way.

A huge thank you to Harriet and Jodie for sharing their Supplier Story. Check out their jaw-dropping work in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Insights from Award-Winning Wedding Florist and Blogger Thoughts of You Flowers

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Thoughts of You Flowers’ Story:

This week we’re talking to Amy Crammond, florist extraordinaire at Thoughts of You Flowers. Thoughts of You Flowers are an attentive and creative team of two who make eye-catching floral arrangements out of fresh and silk flowers. Their adaptability and ability to recreate their couples’ vision earned them the North of England Wedding Awards for Outstanding Customer Service 2015, and is the linchpin of their work.

So without further ado, Amy over to you!

1. Tell us a little bit about yourself?

I’m a wedding florist, wedding blogger and a published writer, basically, if it involves weddings and flowers, I’m on board! I love to learn new things, whether it’s a new floristry technique, a new tip or trick for social media or something to improve my website. This year I have even purchased a ‘proper camera’ in the hope of learning how to take some better photos of my work – currently, I’m using my trusty Samsung camera phone. So, the amazing photos you are seeing of my work are by some of the very talented photographers we have had the pleasure of working with.

2. Share your story?

Having trained as a florist in 2008 and worked at various local florists in the area, in 2013 I opened my own florist shop creating flowers for all occasions, including weddings. In 2015 we won a regional award for Outstanding Customer Service for wedding flowers in the North East. After we won the award our wedding bookings have just kept increasing and increasing! We decided it was time to focus on ‘just’ being wedding florists, so on Christmas Eve in 2016 we closed the florist shop and became a wedding only florists. We entered the Bridebook Wedding Awards this year and our couples were very so supportive of us. We’re now looking to the future and finding a new studio to work from for 2018, to create lots of lovely wedding flowers in and to keep growing our business.

3. What drew you to the wedding world?

It’s really simple: weddings are lovely happy occasions. Being involved in the planning of someone’s wedding day and then seeing them on their wedding day is amazing, building up the relationship and trust and then delivering the final product. It’s really special and we love it!

4. What do you see as the biggest challenge in the wedding industry currently?

I think a potential issue at the moment is the number of companies who are not fully insured or fully registered as businesses. Lots of these types of businesses are run as a hobby and may not have the correct insurance policies or experience to produce high-quality work or offer high service levels. There are so many businesses that are amazing at what they do and are fully insured – these are the wedding industry professionals that brides and grooms should be looking to have as suppliers for their wedding day.

5. What trends are you seeing in the industry?

It’s all about the relaxed, informal approach – with the ever increasing popularity of barn or country hall wedding venues and relaxed styling to match. With green being the Pantone colour of 2017 using foliage is a huge wedding flower trend, with some weddings using more foliage than flowers – in buttonholes, bouquets, garlands on the tables and foliage on the chair backs and even on the cake. It really is all about the green!

6. What is the biggest challenge you face on the wedding day itself?

For me, it’s trying not to show how stressed I am. I always stress the day before and the day of the wedding, once the flowers are delivered and I get that happy hug from my brides (and/or grooms) I relax! It’s an ongoing joke that I am so relaxed when helping with the wedding planning and consultation stages that my couples would think I was a different person if they saw me the day before and morning of their wedding day. I guess this shows how passionate I am about my work, delivering the end result and knowing my couple are happy with my work. Receiving a lovely email, text, call or review within a few days of the wedding is always lovely too!

7. How do you feel technology is changing the industry?

Pinterest is giving brides and grooms so much more choice and inspiration. It is so handy for a bride or groom to pin their ideas to one place and then be able to show their ideas to any supplier, so if they talk to me about wanting some flowers for their cake they can then show me a photo of said idea for cake and the flowers to go onto it so quickly. Another ongoing joke – what the heck did we do before Pinterest? How did anyone manage to plan a wedding without it?! Instagram and Facebook are also becoming more important for helping to source inspiration and suppliers for couples, especially seeing photos and reviews from past couples. Of course websites are still vital for couples to view, but social media is a huge tool for suppliers to show their work and for couples to find suppliers, especially when using hashtags.

8. What has been your biggest time saver this year?

Honestly, I’ve not found a time saver yet, if I stopped going on Facebook, Instagram and Pinterest when I was meant to be getting on with my to-do list I’d save hours each day. I’m sure we are all guilty of that though, aren’t we? #procrastination

9. How do reviews impact the industry?

Positive reviews and happy customers can make your business but negative reviews and unhappy customers can break it. We all aim to create amazing work for our couples with amazing service to match and I am sure every professional wedding supplier would do everything they could to turn an unhappy customer into a happy customer before it turns into a bad review.

10. How do you get to know your couples before the big day?

We spend time with them, be it through face to face consultations, emails, Facebook messages or phone calls. We ask lots of questions – sometimes they may seem silly or irrelevant but every answer helps us to find out more about the couple’s ideas and personality. One question we always ask is if they are messy or tidy, to get a feel for whether they’d want a neat, structured look for their flowers or a more relaxed style. We ask to see photos of anything and everything they have organised for their weddings – particularly the bride’s dress, bridesmaids’ dresses and the groom’s suit. It’s handy to know as much as possible and it’s nice for the couple to see us showing an interest and getting excited about their wedding. When we post on social media we know that certain couples will like certain posts – some of them can’t get enough of our archway and others just adore an over the top unstructured bouquet.

11. What do you think makes Thoughts of You Flowers unique?

I suppose it’s our award-winning customer service that makes us unique. We try to be as relaxed and helpful as possible throughout the planning stages for our couples. Any questions our couples have we answered as soon as possible and if a couple is struggling with any part of wedding planning we do our best to help, whether it’s finding a certain supplier or thinking of that all-important colour scheme. We work using the ‘your style is our style’ idea, meaning we do create any style of wedding flowers that are requested by our couples – nothing is too ‘out there’ or ‘not us’. From the first enquiry until the wedding day our couples get to build a relationship with us, and then on the wedding day we can make sure that the flowers are everything they wanted (or hopefully even better). We also like to add a personal touch, calming any nerves they may have and wishing them all the best.

12. What do you think makes for the perfect wedding?

A wedding that reflects the couple – their tastes, personalities, lifestyles and hobbies. We love it when table names are places that are important to the couple, or the songs played are important to them in some way. We also love to include any flowers or foliage that are sentimental in some way to the couple. One groom had always bought pale pink carnations for his bride, so pale pink carnations were a must for their wedding flowers. Another of our past couples were worried that they would forget their wedding vows so we included rosemary in the groom’s buttonhole and the bride’s bouquet as rosemary means ‘remembrance’.

13. What’s your favourite wedding memory?

It has to be at my cousin’s wedding, when in the groom’s speech he thanked my team for their hard work and patience helping my cousin to choose the flowers for their wedding day (she’s very indecisive!) to match with their colour scheme (pale blue and purple (‘Eeyore blue’)). It was so lovely to be mentioned and thanked in the speech although when all the guests then clapped and cheered it was a little embarrassing!

14. What do you love about Bridebook?

I love how easy it is to use for me as a supplier and for brides and grooms. I also love that the staff are all very helpful and friendly and clearly want to help both suppliers and couples.

A huge thank you to Amy for sharing her Supplier Story. Check out her gorgeous arrangements in her Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Wedding Personalisation And Insights From Wedding Venue Woodhill Hall

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Woodhill Hall’s Story:

This week we’re handing the proverbial microphone to Rachel Fenwick (photoed above), Marketing and Communications Manager for the romantic and quirky Woodhill Hall. At Woodhill Hall, every nook and cranny is crammed with personality and every tiny detail is taken and made their own. The wedding team’s hard work and dedication to their couples has earned them several awards, including “Most Romantic Wedding Venue 2016” for the English Wedding Awards.

So without further ado, Rachel over to you!

1. Tell us a little bit about yourself and your team?

I’m Rachel and I work as Head of Marketing at Woodhill Hall. Our team is very much like one big family – works well together, always helps each other out and loves a good cocktail party!

2. Share the story of Woodhill Hall so far?

Woodhill Hall was bought by Corrinne and Chris back in 2005 as a holiday let, but in 2009 they fell into weddings after a local lady asked if they could use the venue as a place to hold their wedding reception. It was then Corrinne had that ‘light bulb’ moment and realised this was an industry she’d like to be involved with more and that her day job, working as a divorce solicitor of all things, just wouldn’t cut it anymore. It was at that point the business started on a whirlwind fairytale adventure but still keeps to its core values:

Allowing couples to feel at home at a fully exclusive venue.
Giving as much flexibility as possible so couples have their day their way – if they want to create their own wedding breakfast menu then why not!
To create the best possible atmosphere for a two-day celebration without a corporate feel.

3. What drew you to the wedding world?

I’d always worked in marketing, however, in October 2016 I actually got married at Woodhill Hall – a match made in marketing heaven some would say. A month after the wedding I was thrilled to be offered the Marketing Manager position by Corrinne and immediately felt at home with the team. So in essence, what drew me to the wedding world was my experience of having a brilliant wedding venue with a fab team.

4. What’s your favourite aspect/room/part of Woodhill Hall?

It’s very difficult to choose at Woodhill as there are so many parts to the venue! If I had to choose I’d say the Elephant Courtyard. As a bride at Woodhill, I remember it being a hive of activity with everyone chilling out in the space with drinks and for photographs. On a work level, I love sitting back and relaxing in the courtyard, on a warm sunny day, like today, you feel like you’re abroad – it’s so hot, peaceful and all you can hear are the birds in the background!

5. What do you see as the biggest challenge in the wedding industry currently?

The current struggle we are seeing a number of venues face is couples wanting to really personalise their day and expecting more from their venues. Knowing a number of wedding professionals in the sector, we know some have struggled in recent years to cope with the demand from couples when they come forward with ideas of personalising their day or changing packages to want they want. We’re one of a few venues in the North-East that offer a two-night experience which really helps us work with couples to do this. It also helps with us being family run that we’re not restricted to corporate guidelines so can be flexible with timings on the day, helping them decorate and also delivering a truly personal experience.

6. What wedding venue trends are you seeing in the industry?

In terms of venues, it seems as if year on year there’s a big trend, so last year was barns and this year it seems to be warehouses in the North-East, but you can guarantee next year it will be something different.

7. What is the biggest challenge you face on the wedding day itself?

Facing the unexpected! From having a dad lose their entire wedding speech, to florists not turning up on time, we’ve faced it all! It’s all about being able to remain calm in the situation and doing your best to help resolve the issue without causing unnecessary stress for the couple.

8. How do you feel technology is changing the industry?

I think being in a digital age now, couples – whether they’ve booked or not booked with you – require quick response times to queries. For example, Facebook now allows people to see when you’ve read your message regardless of if this is 11am or 11pm, where we can we’ll always respond to enquiries as a wedding is a huge investment and therefore all customers should receive a first class service.

9. What has been your biggest time saver this year?

Directing brides to our handy costs calculator online. At Woodhill we don’t run set packages, this allows couples to create their own wedding and make it more personal to them. The calculator allows couples to go through all our options and also work to their budget online – we’re pleased to say we’ve received such great feedback from couples on the tool too.

10. How do reviews affect the industry?

Reviews are so important in the industry! For example, with my wedding, I booked my photographer, videographer and florist based on word of mouth recommendations. At Woodhill, we receive such wonderful feedback from our couples and try to showcase it online wherever possible.

11. How do you get to know your couples before the big day?

At Woodhill, we pride ourselves on knowing our couples prior to their big day! Wherever possible we have a dedicated coordinator to see the couples at all points on their journey, from serving them on their food tasting evening to running their planning meetings and, of course, being there on the big day. It’s a really important part of the process for us and it’s not just the couples we know by the big day, it’s their families too.

12. What do you think makes Woodhill Hall unique?

Well, how many venues do you know that have giant grass elephants in their courtyard?

Aside from the quirky décor, we like to think we’re unique in our approach to weddings. Being a family run venue means we get to know our couples really well and they definitely feel like family after 2 nights staying with us. In addition, there are additional extras which definitely help couples feel at home with us. For example, we allow couples to personalise their wedding breakfast menu on their big day. We had a couple in which the groom was from Italy and the bride was from a lovely farming family in the UK and therefore they had an Italian based starter, venison lasagne and a fruit crumble with their favourite fruits for their dessert.

We also offer couples free use of the prop shop on-site which houses hundreds of items from copper lanterns to candelabras, wooden crates, log slices and so much more, As a bride, this was such a cost saver! I was quoted £295 for the items I wanted to hire for my wedding, but was thrilled to find they were all in the prop shop after I booked the wedding!

13. What do you think makes for the perfect wedding?

A great atmosphere with fab friends and family.

14. What’s your favourite wedding memory?

My all-time favourite wedding memory was standing on the orangery terrace as the sun was setting with my other half, having a quiet moment away from the guests and saying goodbye to a few guests, namely my grandparents.

It was always touch-and-go as to whether my Grandma would make it as a few months prior she became wheelchair bound. The venue was great and was fully disabled-friendly which put us at ease on the day for sure. I remember my Grandad came to give me a hug to say goodbye, but unlike his usual hugs this one was different. He whispered to me “What a great day hunny, you looked beautiful. But what am I going to do now… I’ve lost my little girl”.

In that moment, albeit 20/30 seconds I realised how important I was to my Grandad. They say weddings are wonderful family occasions and they really are, but I’ll never ever forget that memory for that reason and also it was the first and only point in the whole day I cried my eyes out – luckily I had my makeup artist on hand to sort me out!

My Grandad unexpectedly passed away a few weeks after the wedding which makes the moment even more memorable. I’m just so pleased I have a brilliant photographer and videographer there to capture the moment – a huge tip to couples is to invest well in your photographers and videographers as they will capture some of the most important memories in your life.

15. What do you love about Bridebook?

We love the look and also how easy it is to use! We also love how we can put some of our favourite suppliers on the site, ones who are familiar with Woodhill and know the venue well.

A huge thank you to Rachel for sharing her Supplier Story. Check out the charming Woodhill Hall in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories: Wedding Trends and Insights with Historic Ashridge House

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

Ashridge House’s Story:

This week we’re talking to Katie Hurrell, Senior Business Development Executive in Wedding & Events for the gorgeous Ashridge House. With a history stretching back to 1283, the dramatic design of the house and the immaculate grounds, make it a popular choice for couples who are looking for that wow-factor. As a result, the Ashridge House team has developed a keen understanding of what modern couples need and how to manage every aspect of a country house wedding.

So without further ado, Katie over to you!

1. Tell us a little bit about yourself?

We are an established private business school and conference centre that opens and welcomes happy couples for weekend weddings.

2. Share the story of Ashridge House?

Steeped in history and nestled in a 190 acre estate in the Hertfordshire countryside, Ashridge House is the perfect setting for weddings whatever the season.

Our spectacular Grade I listed country house has a fascinating history spanning over 730 years. It started life in 1283 as a Benedictine monastery, and following the Dissolution it became a royal residence for the children of King Henry VIII. It then passed into the hands of the Egertons who became the Dukes and Earls of Bridgewater. This rather formidable and well-connected family retained ownership until after the First World War, when it became The Bonar Law College. Today the world-renowned Hult International Business School and Ashridge Executive Education call it home.

3. What drew you to the wedding world?

The venue is so beautiful and unique, and as we have a chapel on-site some of our staff chose to get married here. The idea of going out to the public was driven by the enthusiastic and talented members of our Food & Beverage team.

4. What do you see as the biggest challenge in the wedding industry currently?

A lot of people, we find, want to create their own day with different suppliers for styles of food service and entertainment, including some very unique ideas. As a result, we find there is a need to adapt our traditional all-inclusive package to accommodate the needs of ever more creative couples.

5. What wedding venue trends are you seeing in the industry?

There are a lot of enquiries for less formal meals (i.e. not a 3 course sit down), including canapés only, food stations, buffets, hog roasts etc. DIY finishing touches, Chiavari chairs and cocktail stations are a few other unusual touches that are becoming more popular.

6. What is the biggest challenge you face on the wedding day itself?

Ensuring that everything runs on time!

7. How do you feel technology is changing the industry?

The likes of Pinterest and other social media platforms are really helping people develop a clear vision of what they want for their big day with endless possibilities.

8. What has been your biggest time saver this year?

Ensuring that the website and directories have as much as information as possible so that couples can match their requirements with ours even before they contact us.

9. How do reviews affect the industry?

I think that a lot of people look to reviews on online directories or via word of mouth prior to going ahead. This is very important for us too – as a hidden gem, reviews really do draw people in.

10. How do you get to know your couples before the big day?

A couple can meet with their allocated coordinator as many times as they would like to in the lead-up to the big day. They can be in constant contact so that they can talk through ideas, budgets, logistics and so on whenever they need to. We ensure that there are three meetings on-site (6 months prior, 3 months’ prior (for the menu tasting) and 6 weeks’ prior (to go over logistics). The meetings with the coordinator is a friendly, safe place to discuss ideas with no judgement. A lot of our couples do gain really great relationships with their coordinator whereby trust is built in the lead-up to the big day. This helps the couples to relax on the big day, knowing that their expectations and needs for the day will be exceeded.

11. What do you think makes Ashridge House unique?

It is an extremely unique venue, with thousands of excellent photo opportunities. We really are a hidden gem, and couples can get a sense of that atmosphere instantly on arrival due to the calm environment – this really feels like your castle for the day. We pride ourselves on service and are constantly receiving comments on how friendly the staff are and how they will all go above and beyond to ensure the day is perfect for the couple. The food is all done in-house by our team of creative chefs, and our traditional British menu is impressive in terms of both variety and quality. Our coordinators really are with couples every step of the way and will do everything they can to make the planning process stress-free. If a supplier is running late or has a problem, the coordinator will be on hand straight away so that the couple will not even have to know about the delay or misplaced suppliers!

12. What do you think makes for the perfect wedding?

An understanding (from the venue and other suppliers) of exactly what the couple want from their big day.

13. What’s your favourite wedding memory?

In February this year, we hosted a wedding that had been booked three years in advanced. The whole time we knew the bride – she would joke about how she wanted a white wedding. On the morning of the wedding, we had a substantial snowfall! The photos were beautiful and there was no snow to be seen the day before or prior – it was a complete dream come true!

14. What do you love about Bridebook?

We love the useful shortlist, the clear layout of the Bridebook profiles and how the site truly is a one-stop shop for couples.

A huge thank you to Katie for sharing her Supplier Story. Check out the beautiful Ashridge House in their Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories – Industry Insights From Wedding Stylist, The Vintage House That Could

So whether this is your first story or 10th, enjoy as we look into the industry as a whole, and celebrate a true story in itself! Who says couples have all the fun?

The Vintage House That Could’s Story:

This week we’re shining the spotlight on the brilliant Katie Sutton from The Vintage House That Could. Katie uses her inspired imagination, incredible artistry and a thorough knowledge of her clients to create bespoke, fun and quirky styling for every wedding she does. Her work has led her to be nominated for the Amara Interior Blog Awards, and she has been featured on Rock My Wedding and in Vogue.

So without further ado, Katie over to you!

1. Tell us a little bit about yourself?

Hello! I am Katie and I am 41, a proud mummy of two lovely children, aged 16 and 11, and the wife of a very understanding and helpful-up-a-ladder husband. We live in Leicestershire with our sausage dog Slinky in the real Vintage House That Could.

2. Share your story?

I trained as a children’s illustrator many years ago and then spent 17 years as an art teacher, and then assistant head in a secondary school. I have always had a love for vintage and have spent many a happy hour trawling vintage fairs and car boots to style our home. People took an interest in my interior styling which led to styling events – which I absolutely love – and here we are today! I left my full-time teaching post in July 2016 and haven’t looked back.

3. What drew you to the wedding world?

As with many stylists, I first realised the huge need for my services after I planned and styled our own wedding 3 years ago. Although a DIY wedding is fantastic, it can be a huge stress and stopped me from enjoying fully the run up to our big day. I knew that if I could help other people to enjoy a relaxed day and allow me to do all the work for them then I would be happy.

4. What do you see as the biggest challenge in the wedding industry currently?

For me, I think that many couples can be too inspired! Pinterest is a wonderful tool but it can hinder the process and give people unrealistic ideas, especially when it comes to budgets.

5. What trends are you seeing in the industry?

There is still a huge trend for tropical vibes and botanicals, which I don’t see going away anytime soon. I am more than happy with this as I love using hanging baskets and lots of greenery in my styling.

6. What is the biggest challenge you face on the wedding day itself?

I am much happier if I can get into the venue the day before the wedding and do the majority of my decoration then. I can then go to bed happy that most of the work is done (not that I sleep)! My biggest challenge is time and how little some venues are willing to give me.

7. How do you feel technology is changing the industry?

I love technology and how it can bring suppliers and clients together. My Instagram account has been an amazing resource for bringing in new leads and sharing with others the work that I am doing. Couples sharing their weddings on social media is also brill.

8. What has been your biggest time saver this year?

I am a big list writer and spend Sunday nights planning out my coming week. I try to schedule something on each day and leading up to a wedding I schedule every last detail.

9. How do blogs affect the industry?

I think wedding blogs are a great source of inspiration and obviously getting featured on a blog can be massively helpful for your business. I think the only downside to seeing so much online is that it’s very difficult to keep coming up with new and original ideas.

10. How do you get to know your couples before the big day?

I meet my couples at the venue firstly and before going into wedding details I try and encourage them to tell me lots about themselves: hobbies, interests, hates! I always try and include something specific to them in the styling so that it is truly unique to them as a couple. After the initial meeting, I produce a Pinterest board for them and encourage them to keep adding to it during the planning process so that I am really getting their true ideas.

11. What do you think makes The Vintage House That Could unique?

I think TVHTC is unique because every wedding is unique. I don’t have a styling package; I don’t hire out my props to other companies so you can be sure that what I source for your wedding is special to you. No two weddings are the same and I treat every event individually. I like to think that clients can see from my website and social media that I truly love what I do and that if something isn’t beautiful then I won’t use it. If I have to go to the other end of the country to find a piece then I will!

12. What do you think makes for the perfect wedding?

Every wedding is perfect in its own way because essentially it’s just about love. However, a wedding that is full special detail will have your guests talking for years to come. Our own guests still tell me that our wedding was the best they had ever been to. Why? Because we strayed from tradition: no speeches, no seating plan and everyone was so relaxed – although maybe the Strawberry Vodka favours had something to do with that!

13. What’s your favourite wedding memory?

Walking down the aisle to Bruno Mars ‘Marry You’ with my dad and trying very hard not to cry.

14. What do you love about Bridebook?

I wish I had Bridebook when I got married rather than just aimlessly googling! Everything in one place and so easy to use. There are some really cool suppliers too.

A huge thank you to Katie for sharing her Supplier Story. Check out The Vintage House That Could’s amazing styling in her Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories – Industry Insights From Wedding Cake Designer, Blushing Cook.

Introducing Supplier Stories!

Supplier Stories is an original Bridebook Business article series, which will go behind-the-scenes and into the wedding world through those that know it best – the experienced and talented venues and suppliers across the UK.

Whether the ‘story’ is that of a venue owner, photographer, cake designer or anyone who is involved in the big day, we strive to recognise the devotion and skill that goes into piecing together one of the most memorable days in 2 people’s lives. These Supplier Stories will take a look into the individual’s experience and the industry as a whole, as well as a true story in itself that is most definitely worth celebrating.

Blushing Cook’s Story:

This week we’re shining the spotlight on Blushing Cook Sammi-Jo Gascoyne. A true artist, Sammi combines outstanding and contemporary baking skills with stunning decoration, using fresh flowers to make natural, delicate and eye-popping wedding cakes. After working for Michelin star chefs and award-winning bespoke cake companies, Sammi is now embracing her own vision and is definitely one to watch! So without further ado, over to Sammi!

1. Tell us a little bit about yourself!

I am obsessed with anything floral. Floral prints, flower markets, growing flowers on my balcony and my flowery Doc Martens which I wear everywhere. I love cooking, simple delicious food and finding new places to sample other people’s hard work and talents.

I am also a huge Sausage Dog fan! Being a cake maker makes that hard to have one, but my family have 7 so I sneak back there for cuddles!

2. Share your story? How did you get to where you are today?

I was always very creative. When I left school I was offered a place at university to study Fine Art and suddenly realised that as much as I loved art, I loved food and I wanted to cook. I started working as a pastry chef and after a few years, I went to train at Le Cordon Bleu Cookery School. I have worked for various cake companies, including Peggy Porschen. I set up Blushing Cook last year as a new venture with the intention to create natural, delicious and beautifully decorated cakes, combining all the skills I had learnt through the duration of my training as well as my love for botany.

3. What drew you to the wedding world?

For myself, the most important element of cooking anything is bringing happiness to other people, however momentary it is. I love the idea that I am responsible for probably the most important cake of two people’s lives. I still feel the same adrenaline delivering a cake now that I did on my first delivery.

4. What’s the most memorable wedding you’ve attended?

I went to a beautiful wedding in Tuscany last year. Two school friends got married there and the views were spectacular, the food delicious and the Negronis flowing. They were childhood sweethearts and I don’t think there was a dry eye in the room through the speeches. I made them some wedding favour biscuits with edible flowers as their wedding gift as I couldn’t get a cake to Tuscany that easily, so it was lovely to be a part of it somehow.

5. What’s your favourite wedding memory?

Running across a room full of people stopping my friends from toppling their cake over after trying to slice it with a sword very precariously, looking completely bonkers myself!

6. What do you see as the biggest challenge in the wedding industry currently?

I think that traditions are changing and people are very often funding their own weddings. They don’t want to spend fortunes on an unnecessary thing, so I try my hardest to make my cakes affordable as I can without compromising the quality, as I am very particular about my work (which is usually why I am awake at 2am decorating cakes!).

7. What trends are you seeing in the industry?

People are definitely favouring a more natural approach to cakes. I use Italian Meringue Buttercream instead of the traditional fondant or Royal Icing and people seem to love it. I also use fresh flowers and my clients are more than happy to have these as opposed to the traditional sugar ones.

8. How do you feel technology is changing the industry?

People know what they want! Pinterest boards and screen shots are so helpful to me when a couple are describing what they want. It’s an amazing platform for advertising and you can plan your wedding on your commute to work – it’s fantastic.

9. What do you think makes Blushing Cook unique?

For myself, the taste of the cake is just as important as how it looks. I have had so many people comment that they didn’t normally like cake, but they loved mine. I try not to make it too sweet and always moist and fluffy. My approach to my relationship with clients is to imagine I was ordering a cake. I want them to trust me and my product. I love meeting new people, often we get distracted from cake discussions and end up discussing their new puppy or something silly. I stay in contact with lots of my clients and I love to hear that they were happy with their cake.

10. What do you think makes for the perfect wedding?

Fun and laughter! You can have the most amazing setting but the most important factor for myself is that everyone feels relaxed and enjoys themselves …. and delicious CAKE of course!

11. What do you love about Bridebook?

I think Bridebook is fantastic. It’s so easy to use and such a great way for people to find exactly what they are looking for. It’s always one step ahead with their knowledge of suppliers and if I was planning a wedding it would be the first place I would look for everything and anything, which is the beauty of it – it covers everything!

A huge thank you to Sammi for sharing her supplier story. Check out Sammi’s beautiful Blushing Cook’s cake designs in her Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

Supplier Stories – The Blushing Cook’s Wedding Cake Journey

Introducing Supplier Stories!

Blushing Cook’s Story:

1. Tell us a little bit about yourself!

I am also a huge Sausage Dog fan! Being a cake maker makes that hard to have one, but my family have 7 so I sneak back there for cuddles!

2. Share your story? How did you get to where you are today?

I was always very creative. When I left school I was offered a place at university to study Fine Art and suddenly realised that as much as I loved art, I loved food and I wanted to cook. I started working as a pastry chef and after a few years I went to train at Le Cordon Bleu Cookery School. I have worked for various cake companies, including Peggy Porschen. I set up Blushing Cook last year as a new venture with the intention to create natural, delicious and beautifully decorated cakes, combining all the skills I had learnt through the duration of my training as well as my love for botany.

3. What drew you to the wedding world?

4. What’s the most memorable wedding you’ve attended?

I went to a beautiful wedding in Tuscany last year. Two school friends got married there and the views were spectacular, the food delicious and the Negronis flowing. They were childhood sweethearts and I don’t think there was dry eye in the room through the speeches. I made them some wedding favour biscuits with edible flowers as their wedding gift as I couldn’t get a cake to Tuscany that easily, so it was lovely to be a part of it somehow.

5. What’s your favourite wedding memory?

Running across a room full of people stopping my friends from toppling their cake over after trying to slice it with a sword very precariously, looking completely bonkers myself!

6. What do you see as the biggest challenge in the wedding industry currently?

I think that traditions are changing and people are very often funding their own weddings. They don’t want to spend fortunes on unnecessary thing, so I try my hardest to make my cakes affordable as I can without compromising the quality, as I am very particular about my work (which is usually why I am awake at 2am decorating cakes!).

7. What trends are you seeing in the industry?

8. How do you feel technology is changing the industry?

9. What do you think makes Blushing Cook unique?

10. What do you think makes for the perfect wedding?

Fun and laughter! You can have the most amazing setting but the most important factor for myself is that everyone feels relaxed and enjoys themselves …. and delicious CAKE of course!

11. What do you love about Bridebook?

A huge thank you to Sammi for sharing her supplier story. Check out Sammi’s beautiful Blushing Cook’s cake designs in her Bridebook profile.

Want to feature in your own Supplier Story? Get in touch with Beth at [email protected].

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