How to Save Money on Wedding Rings

Once you and your partner are married, your wedding rings will likely become your most consistently worn pieces of jewellery. Because of this – and what they symbolise – couples tend to spend quite a bit of money on finding exactly the right wedding rings.

In the UK, couples spend an average of £1,000 on wedding rings – and this doesn’t include the cost of an engagement ring, either. While it’s important to find the right rings for you and your spouse-to-be, it can be difficult to find the money when you also consider that the average overall cost of a wedding is £19,184.

But, there are things you can do to bring this cost down while making sure you have the perfect pair of wedding rings. Because, of course, you don’t want to compromise when it comes to choosing such an important piece of jewellery – one you’ll each keep for the rest of your lives.

In this post, we’ll explore the many ways you can save money and still have wedding rings that you and your spouse-to-be can wear proudly every day.

Why are wedding rings so expensive?

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Because you’ll wear your wedding ring so often (many rarely take their wedding ring off at all) it has to be incredibly durable. The last thing you want is for your ring to become damaged and misshapen after just a few months of wear. That durability comes at a price, and the more hardy a precious metal is, the more expensive it also tends to be.

For example, two popular choices of metal to use in wedding rings are platinum and gold. Both are more on the more expensive side – with costs starting at around £350 for one ring – but they can easily withstand daily wear and tear. Of course, over time scuffs and scratches will slowly develop, but it will take much longer than if you were to get rings that are made from a much softer and less durable metal.

Some couples will also choose to get wedding rings that are more than a simple band. Customisations, precious stones and engravings all increase the cost, meaning you’ll pay more than you would with a plain wedding band.

Do you need to buy wedding rings?

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Traditionally, wedding rings play a major role in a wedding ceremony, with the exchanging of rings representing a couple’s love and commitment to one another. However, the good news is that there are no requirements that state that rings must be exchanged for you to be legally married. So, if wedding rings aren’t your thing, or they simply don’t fit your budget, then you shouldn’t feel compelled to include them.

Instead, you and your partner could exchange another type of jewellery, flowers or write your own vows. In fact, you don’t need to exchange anything at all for the ceremony to be beautiful and romantic. The best thing about getting married is, it’s your day, so you can dictate exactly how it goes.

How much should you spend on a wedding ring?

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One of the questions that couples struggle with is ‘How much should you spend on a wedding ring?’ However, there is no right or wrong answer to this question – only what’s right for you.

If you have a large budget, you may want to spend £1,200 on a pair of platinum wedding bands that are strong and durable. If your budget is tight, you can buy a pair of silver wedding rings for as little as £150. Or, for something a little more middle-of-the-road, you could choose two 9-carat gold rings for around £500.

Ultimately, how much you spend on your wedding rings is down to your preferences and your budget, so try not to pay attention to how much you think you should spend.

12 ways to save money on wedding rings

Photo © Holly Robinson Jewellery | See their Bridebook profile

If you and your spouse-to-be are excited to exchange rings but not so excited about the cost, there are ways to ensure you don’t have to spend even close to the UK average. Remember, averages are simply that – an average – so that means many couples spend way below that.

Below are twelve ways you can save money on wedding rings while still having the rings of your dreams. Or, check out our comprehensive guide on how to save money on your wedding for more ways to cut costs for your big day.

1. Browse for wedding rings online

Photo © Sarah Hickey Jewellery Ltd | See their Bridebook profile

Just because you can’t see or try on rings in person, don’t be put off the idea of buying your wedding rings online. No, you won’t be able to get a feel for a ring when browsing a website, but because online jewellers don’t have to pay expensive retail unit costs, they’re in a position to sell wedding rings at a lower cost.

Make sure you get your ring fingers measured properly before placing any order, as getting your rings resized will counteract any savings you might make. Plus, double-check the returns policy of a website before you place an order just in case your rings aren’t quite as beautiful in person as they looked in photographs.

2. Try to avoid buying rings on finance

Photo © Stephanie Stevens Jewellery | See their Bridebook profile

Some jewellers like to tempt excited couples by selling wedding rings with the option of paying monthly. This might seem tempting, but high interest rates could mean you pay way over the odds in the long run. If you can, pay for your wedding rings outright and don’t be suckered into any upsells that they may try to flog you at the checkout.

3. Consider not having expensive stones

Photo © Tiago Jewellery | See their Bridebook profile

Some couples like a little extra bling in their wedding rings so it closely matches the engagement ring. There’s nothing wrong with this, of course, but if this is something you’re interested in then be prepared to pay a lot more than the average. Precious stones will seriously bump up how much you pay and aren’t generally the go-to choice when it comes to wedding rings. To keep costs down, forgo the stones, or if you are keen on extra bling, go for something a little less expensive than diamonds.

4. Choose a simple design

Photo © Rosalyn’s Emporium | See their Bridebook profile

When it comes to choosing a design for your wedding rings, the world is your oyster. But, to keep costs down, the simpler a design is, the cheaper the rings are likely to be.

5. Shop around

Photo © Johnny Rocket Jewellery | See their Bridebook profile

When the time comes to start browsing for wedding rings, it can be easy to fall in love with a particular design that leaves you blinkered. Even if you find what you think are the perfect rings, don’t stop looking. Chances are, if you’re patient and you shop around, you’ll find the same rings – or better – at another jeweller that just so happens to offer them at a lower price. Keep your options open and don’t buy your rings without considering all options first.

Why not browse our huge range of jewellers and find your perfect wedding rings today?

6. Choose a less expensive precious metal

Photo © Lydia Niziblian | See their Bridebook profile

When it comes to your rings, there are a ton of options available to you. One of the biggest choices you’ll make is which precious metal to go for. Some of the most expensive include platinum, and a plain wedding band could set you back as much as £1,100 for one. At the opposite end of the spectrum, a silver wedding ring will likely cost you around £150 for the pair – however, they won’t be as durable and will likely scuff or become misshapen more easily.

Why not meet in the middle and choose a pair of gold or white gold rings? A pair of 9-carat gold rings could cost you less than £500 and will look great and still be fairly durable.

7. Don’t choose any customisations

Photo © Hey Jules! | See their Bridebook profile

A popular addition to wedding rings is customisations, such as engraving or etchings. This could be anything from the name of your new spouse to the date of your wedding, or even a quote or phrase that is super meaningful to you. However, customisations like this certainly aren’t free and will add at least a hundred quid to the price tag, but this can vary depending on the number of characters you’d like to include.

If you have your heart set on customised rings, though, many jewellers offer exclusive Bridebook discounts and offers, such as Mrs Bo Jangles, who offers 5% off and free engraving on certain pieces.

8. Choose a thinner band

Photo © Hold upon Heart | See their Bridebook profile

Wedding bands can vary in thickness, offering you a large range of choices. However, the thicker the band is, the more metal it needs, and therefore the more it’ll cost. You probably won’t want to go too thin, but avoiding thicker bands will help to keep the costs more manageable.

9.  Choose a metal used in your engagement ring

Photo © Bejouled | See their Bridebook profile

This isn’t something that you’ll be able to retroactively control, but consider choosing wedding rings that are made from the same metal as your engagement ring. If you have two different metals they’ll wear at different rates, and can even damage each other due to them constantly coming into contact with each other. That means, over the years, you may end up having to have your rings repaired or redipped more often. This isn’t so much a cost you’ll have to worry about right now, but more of a long-term consideration that your future self may thank you for.

10. Consider something pre-loved

Photo © Augustine Jewels | See their Bridebook profile

Don’t just browse high-street jewellers on your quest to find the perfect rings; there are a plethora of second-hand retailers and antique stores out there that just might have a few hidden treasures. You might not have much luck in charity shops, but vintage and antique retailers will have jewellery cabinets that can be far more budget-friendly than if you were to buy something brand new.

Another option to consider is browsing second-hand sites like Gumtree and eBay. If you can get past the mysterious history of jewellery bought from sites like these, you might just be able to grab yourself a massive bargain.

11. Don’t be afraid to negotiate

Photo © Purely Diamonds | See their Bridebook profile

Not everyone is blessed with natural negotiation skills, but there’s no harm in asking for a discount. Just because a particular piece of jewellery has a price tag beside it in the window, it doesn’t mean that’s definitely what you have to pay. Jewellery store employees often receive a commission on sales, and if they know you’re a serious buyer they should be open to offering you a discount.

If you’re a cash buyer, let them know, as this may help. If you’re lucky, you might be able to wangle as much as 10 – 15% off the asking price for a pair of wedding rings.

12. Browse craft fairs

Photo © Elizabeth Anne Norris | See their Bridebook profile

Craft fairs can be a fantastic place to pick up unique and bespoke wedding rings that are handmade by talented craftspeople. Not only that, but you might also be able to find yourself a huge bargain. Check out Prima for information on the best upcoming craft shows in 2023.

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Sophia Shafiee

Sophia is a passionate writer and editor and expert on all things wedding content related, with a First Class degree from the University of Oxford. She frequently shares her wedding advice and tips with leading UK publications on behalf of Bridebook.com, including Harper’s Bazaar, SheerLuxe and Porter Magazine.