First Look At Jenny Packham’s New Affordable Bridal Collection with David’s Bridal

First Look At Jenny Packham’s New Affordable Bridal Collection with David’s Bridal

It’s official. Jenny Packham, one of the UK’s most recognised independent dress designers, adored by celebrities and royalty alike is launching a brand new bridal collection minus the designer price tag. The red carpet favourite follows in the footsteps of Vera Wang with the launch of a brand new collection exclusively for US bridal chain David’s Bridal. Prepare to fall in love as Bridebook brings you an exclusive first look at the Collection,  available in all David’s Bridal stores and online February 10th.

bridebook.co.uk dotted veil on blonde model
We love this feminine veil with beaded floral accents

Wonder by Jenny Packham will feature bridal, bridesmaid, flower girl and mother of the bride styles plus a range of accessories including shoes, bags, sashes, hair pieces and veils. The 9 bridal gowns are available in a UK size 4-18 and are priced at £850 – £1395 whilst bridesmaid’s dresses, available in 12 delectable shades, start at £130.95.

bridebook.co.uk jenny packham for david's bridal sequin dress
A luxurious and glamorous sequin covered dress from the collection

The diffusion line offers all the grace and soft glamour Packham has come to epitomize at a fraction of the cost of her regular line, favoured by the likes of Kate Middleton and Angelina Jolie. The collection- inspired by the art nouveau style of the early 20th century – expertly captures how most women want to look on their wedding day. The beaded flowing gowns don’t feel dated or overly theatrical but instead effortlessly beautiful and timelessly chic. Trademark feminine silhouettes with intricate details along with structured shapes combine to create a collection that is light, romantic and contemporary.’ This is a designer and David’s Bridal collaboration at its best – letting all of us feel like fashion royalty without having to mortgage the house.

bridebook.co.uk jenny packham for david's bridal ivory dress with neckline details
The details Jenny Packham is so well known for continue to shine through in her collaboration with David’s Bridal

 

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Hamish Shephard

Hamish Shephard is the founder and CEO of Bridebook, the UK’s leading wedding planning app. He is now considered an expert in the wedding industry, having appeared on BBC news multiple times to provide his expertise and having his own Evening Standard column, Groom With a View, where he shares his insights as one of the UK’s most prominent wedding experts.