Well what a year it’s been.

Whether you’re eager to see the back of it or are feeling super positive about the changes this year has brought you, the New Year signals a fresh start which means out with the old and in with the new.

As we near the end of 2017 and prepare to welcome a new year steeped in brand new opportunities, it’s time to think about what went well this year and decide what we resolve to do in 2018.

We’ve taken a fair few learnings out of 2017 and it is with this new insight that we bring you our recommendations on where you should be focusing your efforts to win more bookings next year.

Here are 3 New Year’s Resolutions we want wedding suppliers to commit to in 2018.

Define your brand

Branding is one of the most important aspects of any business – whether you’re large or small, B2B or B2C. Your brand is a promise to future clients that you’re a trustworthy wedding supplier who commits to delivering a certain quality of service, consistently.

Brand should reflect whether you’re a high cost, high quality wedding supplier or a low cost, good value for money one, and potential clients should be able to recognise where your product or service sits on this spectrum.

Resolve to answer these questions in 2018 and ensure that everyone you employ at your wedding company understands your brand attributes and what makes you, you.

• What is your company’s mission – why do you exist and what are your objectives?
• What are the benefits and features of your products or services?
• What do existing clients and prospect couples already think of your company?
• What qualities do you want people to associate with your company?

To do list:  once you’ve defined exactly who you are as a wedding business resolve to build a brand guideline document which details all the key brand attributes your team should be aware of and how these tie in to your business objectives. If you currently work alone, this is still a great exercise and will help remind you of your brand values throughout the year.

Ask For Reviews

If there’s one thing we’ve learnt from 2017 it’s that reviews matter. And we mean REALLY matter. Newly engaged couples are clocking up hours researching wedding suppliers like you on the internet, and they’re particularly interested in star ratings and reviews.

You must resolve to ask your most recent clients to leave you a review in 2018 and beyond. Showcasing reviews from over a year ago simply won’t do. Potential clients are looking at dates and relevance – they want to understand who you impressed recently.

Go one step further and ask couples who said no to leaving you a review why they made that decision. Appropriately managing negative reviews or opinions can actually help new potential clients see your wedding business in a positive light as it shows that you care about the opinions of couples you’ve worked with and are always looking to improve.

To do list: set up an alert system whenever you receive a booking from a new client for 1 month after their wedding date. This will remind you to reach out to clients post-wedding and ask for a review once they’ve had time to get over the wedding buzz.

Psst: post reviews on your Bridebook Business profile and secure more new bookings than ever before thanks to increased brand exposure (+40,000 couples to be precise).

Refine your online presence

Does your wedding business feature on multiple sites and platforms across numerous corners of the web?

Well as long as you’ve been strategic in deciding where to feature your wedding services it’s good that you’re showcasing your brand in various places. However you must ensure that you always keep your information up to date – otherwise this increased presence could be detrimental to business rather than beneficial.

Resolve to ensure that wherever you’re present on the web – that means your website, your Bridebook profile or your social media accounts – that you ensure you’re featuring current photographs in your portfolio, new reviews, accurate pricing information and correct contact details.

Millennial couples will do their research and may check out your Instagram profile, then your Bridebook profile and then your website, so make sure you’re consistent.

To do list: it’s really important that you link between profiles to ensure Google knows you’re all joined up as one wedding business. Make sure you include a link to your website on your Instagram accounts and other profiles.

Let’s make 2018 your best year yet

Wave goodbye to 2017 and welcome in 2018 with these key action points and watch your wedding business flourish in the new year.

What did you learn in 2017 about your wedding business or the industry in general? And how will this affect how you do business in 2018?

We’re dreaming of a white Christmas. And with that, we’re also wishing for a successful snowy season for you and your wedding business.

But why rest your dreamy head in the wintry clouds when you can create your own winter wedding success and secure seasonal bookings?

Introducing the 12 tips of Christmas.

On the twelfth day of Christmas my wed-pro gave to me…

…“twelve excellent tips on how to make your wedding business stand out over the Christmas period.”

Ok so our version of that crimbo song may not have the same ring to it but our advice is worth its weight in gold.

We’re gifting you with twelve tips on how to make winter weddings your thing so that you can build a dream vision of your wedding services and attract couples dreaming of a winter wedding.

1. Wedding venues – carry a camera (or a photographer!) with you everywhere.

The weather is unpredictable and you never know when those flakes of snow may fall or when you’ll catch a newlywed couple snuggled by your venue’s roaring fire over a steaming mug of mulled wine. Christmas 2017 is a wonderful time to capture sparkly moments that you can advertise on your website, and appeal to couples hoping to get married in the winter of 2018.

2. Wedding photographers – do what you do best.

We don’t have to tell you what makes an inspiring winter wedding photo – you’re the experts. But as winter weddings aren’t yet as popular as fair weather weddings, take a look at the world around you and capture the season itself if you’ve no winter weddings booked to photograph.

Showcase a gallery of frosted flowers, iced lakes and mugs of hot mulled wine and cinnamon sticks by a fireplace to draw in attention from winter wedding loving couples. You need to sell a story to capture hearts.

3. Wedding florists – stick to seasonal flowers.

Upload shots of berry bouquets and holly adorned garlands to your social accounts and website. Think brides in fur boleros holding frosted flowers in the snow and sell your services visually.

4. Wedding caterers – create seasonal menus.

What winter warmers can you conjure up to offer prospective couples before they’ve even thought about exactly what they’re after? Whether you’re a fresh produce and wholesome food provider or an elegant a la carte caterer, now is the time to be creative with your culinary skills and whip up winter menus that no other wedding supplier could rival.

5. Winter wedding cakes  

if you specialise in making beautiful wedding cakes make sure you’re not seasonally biased! Present photographs of your wonderful winter collections of cakes on your website to show how versatile your skill set is and how dreamy winter wedding cakes can be.

6. Wedding transport

If you’re in the specialist business of wedding transport make sure you’re optimising your website to get to the top of google results for all sorts of specific terms, including phrases such as “winter wedding transport”.

7. Wedding decorations

Between November and January wedding venues should build a festive atmosphere to really set the scene for winter wedding lovers. Make a real statement and create a winter wonderland of your very own; transporting couples to a Christmassy world adorned with fairy lights and scented cinnamon candles.

8. Wedding planning

Although wedding planners are typically behind the scenes you should absolutely boast about the weddings you’ve helped plan on your website. Optimise your site for wedding planner searches by season.

Did you know long tail keyword searches are one of the best ways to target smaller but more engaged audiences? Try including phrases like “wedding planning for winter weddings” and ask permission to use photographs of winter weddings you’re particularly proud of.

9. Wedding entertainment

Bands and musicians…why not include a couple of christmas favourites on your playlist or share on facebook? Who knows; your rendition of the Pogues, Fairytale of New York, could help you win the hearts of a newly engaged couple keen on a festive affair!

10. Wedding dress

The perfect winter wedding dress is stylish, demure and elegant but with practical elements to keep the bride warm. A faux fur throw is always a great winter addition but could you offer something different? Be daring and creative with your winter bridal wear collection and turn heads for all the right reasons! Dress your shop front to reflect the change in season and make sure your website showcases the best in winter bridal wear.

11. Wedding accessories

Remember to invest in a new collection of closed toe shoes for your wedding boutique in winter, and it may be worth investing in a few pairs of white wellies to ensure you’re offering an ‘all eventualities covered’ one-stop-shop for brides. Sparkly hair decorations work particularly well in winter as do velvet headbands decorated with crystals or feathers.

12. Wedding makeup

Winter makeup can be a much more enjoyable affair than summer makeup, as makeup artists need not worry about the bride sweating off her foundation and more! Embrace the colder seasons and show your talents for fair foundations with peachy pink blushed cheeks, icy tones for eye makeup and a bold red romantic lip. Show your best season makeup trends on your wedding website.

This winter is your chance to show couples getting married next year how well you cater to winter weddings and how beautiful and romantic a frosty affair in the UK can be!