Law Commission: changes to Wedding Law

Friday 6th November 2020

The Law Commission held a public Q&A session to discuss their Consultation paper. Below is a summary of the main highlights and the Q&A.

  • Provide your thoughts and feedback on the Law Commission’s proposal here: https://www.surveymonkey.co.uk/r/7R3TH65

Main highlights of the Law Commissions proposal

  • The Law Commission’s proposal recommends that weddings will be able to take place anywhere with a revised focus on dignity & existing health and safety legislation. 
  • Rather than noting where the weddings take place. The new law would notify the officiant instead. In the case of registration officers, it may not be possible for a registrar to be identified and in this case, the location would then be listed. Once a schedule is listed, it will need to be signed and returned. Scheduled system to be introduced. 
  • There will be 5 categories of officiants including independent officiants (celebrants) 
  • Officiants will have to go through training in order for them to perform the legal requirements of marriage. Training has not yet been defined fully. 

Questions asked with a summary of the Law Commission’s answers

Q: Registration Services have their own rooms, for example in the Town Halls where they’re based, to be able to conduct marriages in. Is it proposed that registrars still have exclusivity over their own venues? This isn’t clear in the consultation.

  • Yes they would. Those who own buildings can still control who has access to those buildings. Local authorities could say that only their registrars can hold weddings in town halls. 

Q: I don’t have an issue with the concept but I think it is ill-timed. The industry needs to recover after COVID and does not need any more to deal with

  • We understand this. Our review is a general review. It was set up before COVID happened. And it is looking at wedding law and how weddings will happen in the future. We believe there is still a need to reform for the future. 
  • What we have been able to do is look at what has happened during covid. 
  • We know looking at other jurisdictions – outdoor weddings: outdoor weddings are less risky – future law much more resilient for future pandemics.
  • Also, we have been thinking about how emergency powers could help to support weddings to take place. E.g. enabling formalities – virtual weddings. We understand the impact that covid has had – we believe that this proposal will 

Q: The wedding industry has been decimated by Covid-19, how on earth will existing wedding venues have the opportunity to recover if the new proposal will allow more venues to host weddings. The venues market is already overcrowded.

  • To remove the residency requirement – this will make it possible for couples coming from overseas to get married.
  • New revisions will make Eng & Wales more attractive – would lessen people going abroad – 73000 individuals go oversea to get married 
  • The number of officiants – they had to turn business away because of the difficulty for registrars to book. Only one officiant would be needed.
  • Greater flexibility 
  • Existing venues have an existing business – service they offer – not all of the weddings that take place – smaller/family weddings 
  • Heard from existing venue owners – venues would be able to offer a wedding outside their buildings

Q: You’ve said by end 2021 that’s unfair

  • We will publish recommendations to the government in mid-2021. The legislation would have to go through parliament – changes wouldn’t be in place by end of next year. 

Q: If a venue for marriage / civil partnership isn’t stated on the schedule, how will registration services know which marriages / civil partnerships are taking place in their district? Without knowing this, it’s difficult to ensure all are registered.

  • Rather than noting where the weddings take place. They would notify the officiant instead.
  • Registration officers may not be able to be identified – location would then be listed. 
  • Once a schedule is listed, it will need to be signed and returned. Scheduled system to be introduced. Rather than listing the venues, it would be focused on the officiant. 

Q: Has the proposal concerned the risks hosting weddings in venues/spaces that aren’t managed professionally eg wedding suppliers will not be vetted correctly, risk of poor service, food poisoning etc.

  • Discussed Venues in chapter 7 of the consultation paper. The marriage act – only governs where weddings take place. Already wedding law does not vet reception venues. Planning law, licence & health and safety laws – people providing services are governed under that law.
  • Safety & dignity would be the focus. 
  • Officiant would be trained to address.

Q: You would not suddenly effectively deregulate the car industry without properly investigating the impact on the industry

  • We will do an impact assessment – chapter 13 and respond.

Q: I am in favour of most of the proposals. My query is how celebrants will be properly regulated – will some form of training and regulation fall on registrar services? What sort fo checks and balances are suggested?

  • Regulations will be focused on officiants – regulation will need to be met in order to officiate.
  • Chapter 5 – all officiants would have the same legal requirements – express consent and requirements are met and signed. They would have a responsibility for safety. 
  • 5 categories of officiants – independent officiants – independent celebrants: these individuals would be able to conduct ceremonies – more detailed requirements to show that they are fit and proper – completed training or that they have been approved. 

Q: Have you noted this year how when wedding receptions are (often illegally) held in private houses/gardens, they tend to be more unsafe and unregulated, and that enabling people to get married at home could have similar health/safety concerns in the future?

  • Other underlying health and safety regulations all continue to apply. 
  • It is not illegal to hold a wedding reception – what we anticipate is that the couple that owns the house – put concerns in the consultation response

Q: Would it still be a requirement to hold the ceremony under a cover/structure in order to keep the registers dry, or would anybody be able to get married literally anywhere?! This could be disastrous for already struggling venues if people are to be allowed to literally marry anywhere!

  • A wedding could take place at any place which is agreed between couples & officiant. Has to be safe. 
  • If you are organising a wedding, you would need to take into account the weather conditions
  • Impact on existing venues, some of the venue owners we have spoken to are keen to use their outdoor space – marketing this. 
  • That approach is not novel – it already happens in Scotland already. 
  • The demand by couples – structures outdoors that are then licenced as approved premises
  • Issues – there are different applications across England and Wales and these decisions are made by local authorities. There are a lot of differences across local authorities – this is an issue that needs to be addressed in reformed law. 

Q: Q from Ribble Valley Wedding Partnership Alcohol – clearly this is not currently permitted at or around the ceremony, what are your views regarding your proposals and if relaxed how will the dignity of the event be ensured. There doesn’t seem to be any mention in the consultation

  • We do in chapter 7 – currently, the only regulations relate to approved premises. Nothing currently to alcohol/decency. 
  • Nothing to stop people before the wedding or in another part. Some local authorities dictate you can’t serve weddings before. 
  • We focus on dignity and officiant to manage. Couples & officiant cannot be intoxicated. 

Q: If a venue had a nominated responsible person (currentl required by the licence), could they also supply a celebrant to run a ceremony? Two separate people. Also could venues have control over who could run a ceremony – and have the freedom to decline particular celebrants or individuals?

  • Our schemes propose this – independent officiants – propose that there will be a rule

Q: Why has a report to reform the wedding law been commissioned?

  • We have a weddings law from 1836 that hasn’t been reviewed properly since. 
  • The wedding law isn’t working for a lot of couples and proposes a number of restrictions
  • Out of date based on other countries
  • Asked to do scoping work by the government – immediate catalyst – focused on humanist 
  • Current law doesn’t work for religious groups – recognised by religion but not by law. 

Q: This seems to be an academic approach without any regard for the effects on a £10bn industry

  • Chapter in about impact – keen to collect thoughts. We will publish an impact piece. 
  • We do try to take into account the opinions of those affected

Q: from Ribble Valley Wedding Partnership Could the new ‘Officiant’ be an employee of a venue, this would make everything easier

  • Conflict rules have suggested that we will not permit that 

Q; what about the dignity and the legal seriousness of marriage. Naked Celebrant? People can be very strange so are we condoning that to an unlimited degree?

  • Officiant would be in control of this – proposal focuses on dignity. 
  • Current law only relates to the dignity of approved premises 

Q: What will the celebrant training look like?

  • We don’t prescribe this – we do talk about it in general terms – it would focus on the legal requirements – duties, consent & schedule signed. 
  • The guidance given focused on forced marriage. We don’t prescribe but do ask you to share your thoughts on this. 

Q: So basically all those unlucky couples who have had to postpone or cancel their weddings due to covid will now be able to sack off their original venue and potentially their associated suppliers and opt for a home-based wedding which will put so many venues and businesses out of work at the worst possible time! Why is this not now being stalled in order to give our industry a fighting chance?

  • We are not looking at those who supply services. 
  • Nor is out consultation paper looking at existing couple contracts. 
  • Looking at what wedding law will look like in the future. 
  • Proposals are not going to provide a solution for changes to wedding plans this year 

Q:Q from Ribble Valley Wedding Partnership The term ’guidance’ to officiants feels a little weak and open to interpretation, which is a concern, especially when it relates to health and safety, and accessibility. Is there not an argument for something more structured, maybe even qualified?

  • We welcome your views in the consultation response. The training that they would have to undertake will have to reflect that. If there are particular thoughts we would like to receive 

Q: Is there any merit in proposing a “certification” standard or exam that all officiants should achieve, regardless of how they are appointed, to ensure consistency across celebrants?

  • The difficulty is that this already exists and it might not be prop0ortionate to influence or affect this if is it is working. 
  • E.g. religious training exists. There would be concerns if priests have to take new training.

Q: I asked earlier about keeping the register dry – not sure you understood the question… I am asking whether if a couple choose to get married on a beach or a hilltop for example, do they have to be under a structure still (not a building, just a structure)

  • No, they would not. They would not need to be near a building. 
  • Schedule system – authorised to go ahead. The registrars wouldn’t need to bring the registrar book to the wedding. 
  • There will be one simple form for the record of marriages. 

Q: Much of the decision re the setting safety seems to be suggested will now rest with the celebrant, but you’ve said anybody can be a celebrant. They will not be qualified to make that decision

  • There will be clear processes around officiants and the training that they will have. 
  • We are not envisaging that officiants will be experts on health & safety or building experts. Officiants would look at other existing legal requirements.

Q: How would a venue check whether a celebrant was qualified and who is responsible if there is an incident? would there be a governing body for celebrants to call them to account?

  • All nominated officiants & independent officiants would be on a central database. There will be a means of checking. 
  • Governing body – the general registry body with oversight 
  • Nominated – by religious groups / non-religious belief – nominated 

Q: A lot of room for profiteering re independent celebrants being paid to perform a legal marriage – trafficking/forced marriage

  • All marriages would need to be preceded by preliminaries. 
  • Criminal activities – laws in place to support this. 

Q: Giving a couple a meaningful ceremony in a place and form that has significance for them, led by someone who understands them and uses the words that they would like is a wonderful and beautiful aspiration. Has any thought been given to explicitly ruling out certain places, however – for example abattoirs, sewage works and so on? That may seem extreme, and certainly, those places may be special to some but there should be some exceptions?

  • Interested in consulting these views. 

Q: We have spent a fortune ensuring disabled access and H&S – is that need out the window now if people can get married on top of a tree?

  • We do look at accessibility – existing rules on health & safety still apply independently of weddings law. 

Q: I’d be interested in the timescale you expect for any changes to be implemented.

  • Publish in the second half of next years – we will be providing recommendations not draft legislation. 
  • The government then to decide to accept/prepare legislation
  • The expectation that the government will give an initial response in the first 6 months and a full response within a year.

Q: is there any way that existing venues which are already licensed could automatically be ‘approved’ as a future venue, thereby making a pre-visit / inspection by an officiant unnecessary = saving cost

  • Good point. We do suggest that local authorities can keep their own list of venues that host weddings. This would prevent the need for officiants to go. 
  • That is something that we are keen on considering. 

Q: Are you prepared for say, 100,000 new celebrants and keeping a check on all of them?

  • I suspect that the number of celebrants will depend on demand. 
  • I’m not sure there would be 100,00 and as we’ve highlighted, these are questions for the government to decide. 

Q: What about giving notice? What would the rules be and who do they go and see?

  • Would be the same as they are now. With Anglican weddings – give notice to the registrar. 

Q: To not consider the ancillary services of weddings demonstrates your lack of understanding of how weddings operate and are delivered.

  • We are looking at Weddings Law – looking at the weddings itself. 

Q: would the general registrar office know whether they later got a criminal record for instance?

  • There would be an ability to withdraw their officiant authorisation withdrawn 
  • Disclosure of disclosing criminal records. These rules will continue to apply. 

Please put in your consultation responses to us! 


Additional comment
s

  • “We manage outdoor venues and this is a huge growth industry. We’ve also been hugely affected by Covid-19. Couples hold an outdoor blessing and then a reception in a marquee of tipi. Our couples would love it if their outdoor ceremony, could also be the legal ceremony. I think existing venues with licences should be confident that couples would still choose their venue, for service, location, catering etc rather than trying to hold onto their competitive advantage and limiting choice for couples. Venues with licences do not comprise the full wedding industry.”
  • Is there any evidence at all that the demand for traditional (country house, hotel, church) weddings will decline? These types of weddings are hugely popular – people can already have a celebrant wedding in their back garden if they want to! people seem worried that the industry will collapse which is unfounded – there will be a huge surplus of couples in the coming years who haven’t been able to marry. it may be worth showing the evidence that ‘traditional’ venues will be just as needed – if not more now that they can use their gardens/outdoor spaces?!
  • I do not support your proposal to allow weddings to be hosted virtually anywhere. This idea is very ill-thought-out and will result in the closure of many dedicated wedding venues, as the market will become saturated with the number of venues.
  • Scotland has now restrictions for weddings but we do see that weddings are still taking place
  • One thing that I do agree with is that there should only be one registrar in attendance as this would vastly improve availability and costs

Tuesday 3rd November 2020

On Tuesday, I was asked to represent our industry and the Bridebook community in the latest Law Commission consultation. A small group of industry professionals met on Zoom to discuss the provisional proposals to Wedding Law Reform. Here’s everything you need to know ahead of Friday’s public Law Commission Q&A event on weddings law reform.

The scenario

  • The Law Commission proposed that if the new law is passed, anybody will be able to apply to become an officiant.
  • Anyone looking to become an officiant will need to go through thorough training and will need to be approved by Registrars.
  • There will be a published list of official registrars and when couples give notice, they will have to list who the officiant will be.
  • Couples will be able to get married in any safe and dignified location agreed by the officiant.

As I see it, the benefits to wedding venues

  • With plentiful officiants, couples will be able to book dates and times of their marriages instantly with their venues.
  • This will speed up the venue booking process
  • There will be no more fees or red tape to be an approved premise
  • Multi-faith ceremonies can occur at your venue 

The risks to wedding venues

  • There will be increased competition in venue market place. But, we must remember that couples who have religious ceremonies are already free to choose any venue for their reception. Couples already prefer and choose approved premises already, so I believe this is a low risk.

Benefits to couples

  • Increased choice on where they get married
  • Increased ease of securing a registrar
  • More personalised ceremony 
  • Lower cost, as wider choice of officiants
  • Hugely beneficial to many faiths and religious weddings which are rather excluded by current law.

Risks to couples

  • Increased costs as officiants become a standalone professional supplier with increased demand during seasonality.
  • Officiants will require significant formal training to become an officiant, so it isn’t as easy as just asking your friend to host your ceremony.

I predict

  • Most likely this will cause an increase in the cost of weddings. Weddings will become even more personal or unique, and even a small registry office wedding will be replaced with become something much more personal, and likely more expensive. Eg Marrying on a boat or on the beach etc. Large weddings likely unaffected except for outdoor moments.  
  • Conflict that officiants choose where is safe. Currently this is the responsibility of the approved venue, hence being approved. If the officiant says they are happy to host a wedding up a mountain, are they liable for the safety of all the guests?
  • Likely damaging impact to religious premises, where marriages are a vital revenue stream eg small village churches, and due to the convenience of ceremony and reception being in one location, many of these will lose out. 
  • The industry will become even more creative as social media imagery of ceremonies occurring on boats, trains, outdoors, mountains, inspires couples to hyper-personalise even further, which often comes with added expense. 

Law Commission Agenda:

  • We have invited a range of organisations to discuss our provisional proposals, particularly as they relate to wedding venues and other vendors. The purpose of the roundtable is to facilitate an open discussion among attendees about our provisional proposals for reform.

The proposed requirements governing the ceremony

  • Couples will have to give notice to the registration service before getting married. 
  • We provisionally propose that all wedding ceremonies must be attended by an officiant. 
    • Registration officers will officiate at civil weddings;
    • Anglican clergy will officiate at Anglican weddings;
    • Officiants nominated by religious organisation will officiate at all other religious weddings;
    • If authorised to conduct legal weddings, officiants nominated by non-religious belief organisations will officiate at non-religious belief weddings; and
    • If authorised to conduct legal weddings, independent officiants will also be able to officiate at civil weddings.
  • Every officiant will have duties to ensure the requirements of the ceremony are complied with, and to uphold the dignity and solemnity of marriage. 
  • We propose that couples will be able to get married in any safe and dignified location agreed by the officiant. There will be no requirement for venues to be pre-approved by the state. Both civil and religious weddings will be permitted to take place in any type of location (but religious groups will be able to impose their own requirements about where their officiants will agree to officiate at weddings). 
  • Couples will not have to say prescribed words during the ceremony, but will have to express their consent in the presence of the officiant, each other, and two witnesses. Religious content (such as religious readings, hymns or religious imagery) will be permitted at civil wedding ceremonies. Weddings will not have to take place with open doors.
  • At the end of the ceremony, the couple, officiant and witnesses will be required to sign the schedule.

Questions

Q. Is it your experience that couples want to have their wedding ceremonies in non-approved areas of approved premises (such as outdoors)? Or in venues and locations that are not approved (eg due to cost) or that cannot be approved (eg because they are outdoors or on moving vehicles, including on water)? 

Q. Is it your experience that some couples having religious weddings want to be able to marry in secular or commercial venues?

Q. Will venues benefit from being able to offer these options to couples? Will any types of venue benefit in particular? Will any types of venue not benefit?

Q. Will venues benefit from not having to pay approval fees? From not having to meet the requirements for approval (and if so, which ones)? 

Q. Are there reasons why the location of wedding ceremonies needs particular regulation, as compared to other types of events or gatherings? 

Q. How do you think the officiant agreeing to officiate at a wedding in a given location, considering safety and dignity, would work in practice? How does it work in practice currently in relation to weddings that are not legally recognised taking place in locations that are not necessarily approved premises?

Q. Would an optional system for venues to be pre-approved be useful, or efficient?

Friday 1st November 2019

Last week I asked venues owners and managers across the UK to share their views on the Law Commission’s proposal on Wedding Law reform. Hundreds of you spoke up and as a result, Beth Wright and I were able to share representative opinions at the pre-consultation meeting on Monday.

Here’s what YOU had to say, and everything you need to know about Monday night’s meeting…

Your opinions on the proposed Wedding Law changes.

Law Commission: changes to Wedding Law

This report, along with other Bridebook couple and industry insights have been shared with the Law Commission for their use during this project.

See an Executive Summary below and the full UK Wedding Industry Law Review report here.

Wedding Venue Business Impacts

  • UK wedding venues employ 50+ employees and work with 20+ local businesses on average.
  • Almost two-thirds of venues could not stay in business without weddings.
  • Half of the responding venues have not experienced any growth in the last 3 years due to economy, competition and couple preferences.

Venues’ Current Experience with Ceremonies

  • Ceremony space: The majority of venues host weddings ceremonies as well as receptions, and two thirds do not have an outdoor approved premise. Many express frustration related to not being able to host weddings outdoors, especially when planning permission prevents them from erecting an approved structure.
  • Regulations: While a third feel costs are too high and regulations too much, most are satisfied with current costs and regulations. They do mention that some regulations feel antiquated (e.g. room licenses) and sometimes restrictions limit business growth.
  • Registrar experience: While most report a good experience with registrars, many venues mention difficulty for couples to book registrar and overly strict registrar rules which can limit business growth.
  • Fees: Fees are inconsistent across venue and council and can range from +£100 to over £1,000.

Venue Preferences for Future

  • Location: Venues feel that approved premises should still be regulated, but that rules should be relaxed with regard to outdoor space and different room options at approved premises.
  • Celebrant: Venues feel that approved celebrants should be able to administer weddings, but that these celebrants should be regulated (e.g. not friends of the couple).

Other Ceremony Requirements:
Venues are happy with regulations across many aspects of civil wedding ceremonies, and find that the current set of regulations are suitable for the formality and sanctity of marriage. However they do feel that some ceremony requirements could be relaxed.

What happened at the pre-consultation meeting on the Government Reform to Wedding Law.

What the Law Commission is doing:
The Law Commission is focused solely on reviewing the law governing how and where people can marry in England and Wales.

Who are the Law Commission?
The Law Commission are funded by the government but work independently in order to provide potential Law reform for the government. On average, 2/3 of the projects put forward by the Law Commission will be enacted and law will be amended.

The Facts:

  1. The current laws date back from 1836 so are very dated in some places and not representative of today’s market and modern couple’s needs.
  2. Based on government research 42.8% of legal marriages take place in hotels.
  3. Jewish and Quakers wedding ceremonies can currently take place anywhere.
  4. Currently:
    1. There are different ways to give notice for different types of weddings.
    2. Almost all wedding must take place in certain buildings
    3. A wedding must be either civil or religious
    4. The law is not clear as to the status of a wedding that was not celebrated in one of the legally authorised ways and some religious ceremonies have not been recognised
    5. The law is complex and contains different rules about where a wedding can take place, depending on the type of ceremony.

Who attended the Commission meeting?
12 wedding venue professionals with differing backgrounds in the industry including local authority representatives, registrars, London wedding venue owners and managers, outdoor wedding company owners and industry community representatives.

What the Law Commission & Government reform will consider:

  1. Whether everyone getting married should have to give notice to the register office.
  2. Where couples should be able to marry such as: outside, in a private home, on board a ship, on trains – or even in Tescos!
  3. Opinions for couples to express their commitment in a way that is more personal to them.
  4. How the law might allow non-religious belief organisations and independent celebrants to conduct weddings.
  5. What should be the minimum requirements for marriage to be recognised by law, such as: giving notice, the consent of each member of the couple, signing the paperwork etc.
  6. How to eliminate unnecessary red tape.

What was discussed?

  • Venues’ experience with the approved premises regulations, including:
    • the costs and how they affect venues and couples;
    • problems that arise during the approval process, or during ceremonies; and
    • hosting religious weddings on approved premises;
  • Where couples want to get married;
  • Experiences of working with registrars, religious or belief celebrants, or independent celebrants;
  • Where civil weddings should be able to take place;
  • What rules or guidelines there should be about civil weddings venues; and
  • How a more permissive system might work.

Main discussion points and opinions raised:

  • Everyone agreed that the dignity and sanctity of marriage needs to be kept in mind.
  • There were many frustrations regarding the limitations the law has on allowing outdoor ceremonies and also ceremonies in specific rooms: why is it that only 4 out of the 5 rooms in my venue can host ceremonies? It is not clear.”
  • It was agreed that there is a higher demand in today’s couple market for a wider variety of wedding ceremony location options. Wedding venues can satisfy this demand by the Law allowing more flexibility in terms of outdoor and building regulations for weddings.
  • It was posed that hosting Religious ceremonies/blessings is one of the highest heard requests from couples and that there is confusion as to why it is not possible to have such religious blessings held at approved venues.
  • Safety regulations both in terms of the security that venues provide and the implications of safety on couples and guests in outdoor / at home weddings has to be taken into consideration.
  • The local authorities’ ‘free reign’ on approved premises regulations and on costs are seemingly subjective and can be restrictive for smaller venues. More clarity needed on the reasons why different authorities have such differing costs and regulations.
  • Registrar restrictions on conducting ceremonies based on ceremony timings, the weather and location impacts couples preferences and venue flexibility massively. Standardisation and clarity is necessary.
  • There were mixed opinions on who should be able to conduct a legal ceremony. Many agreed that celebrants should have legal rights however there are concerns regarding friends or family of couples.
  • It was also noted that no one in the room has ever seen or experienced a disruption during a wedding yet, if public access is granted to wedding ceremonies this could become more of an issue.

What’s next?

A public consultation will take place in Spring 2020. This is the industry’s opportunity to have their say on the proposed changes. Based on this consultation, the Law Commission will make their detailed recommendation to the Government, with any legal changes being implemented in 2021.

Bridebook will be continuing to work with the Law Commission and I will continue to share any updates I receive with our Venue Community. If you have any further thoughts or feedback please do not hesitate to get in touch.

Micro wedding packages: Bridebook partners with Searcys

Bridebook is excited to announce the launch of Searcys intimate wedding packages and our partnership ahead of engagement season. Searcys run some of London’s most iconic stand alone restaurants and Champagne bars, including St Pancras Grand Brasserie and Champagne Bar. 

Although not new for 2020, micro weddings offer a perfect way to create your big day, where every detail can be tailored to meet any want or need. Hosting up to 15 guests, the Searcy’s team have created bespoke intimate wedding packages available for our couples.

With our 143 years’ of experience in catering for weddings, Searcy’ and its iconic venues are ready to host our couples’ special day with tailored event spaces, bespoke menus focused on the best seasonal and British product, and expertly paired wines and champagne to celebrate. 

Things may be a little different right now, but Searcys Exclusive Events team is on hand to create bespoke wedding experiences to make our couple’s day one to remember. In the past fortnight alone, the team at Searcy’s has received over 60 enquiries for weddings until the end of 2020, with 5 confirmed bookings, some within a week’s notice.

Throughout this year, Searcys Exclusive Events team has been helping brides and grooms plan their big day in the new normal. Over the past few months, the team have been curating bespoke weddings for couples, customising options from menus to music, as well as quirky touches of personalised bride and groom face masks, ensuring all is done in a secure way for all guests. Interesting food and drink themes, from miniature champagne bottles for a toast to touch-free menus delivered in stylish boxes, let your personality shine.

While a traditional big celebration may be on hold for the next few months, micro weddings offer the chance for an intimate and personal ceremony. As part of the new normal, don’t compromise and look to Searcys and the Exclusive Events team to make sure your day goes off without a hitch. 

Choose from one of Searcys iconic and historic venues, including:

St Pancras Brasserie and Champagne Bar

View St Pancras Brasserie and Champagne Bar on Bridebook

Looking for something a little quirky? Why not marry on the concourse of the station, followed by a bespoke wedding breakfast at Europe’s longest Champagne Bar. On the doorstep to France and beyond, where better to say ‘I do’ than under Tracey Emin’s ‘I want my time with you’, before experiencing a truly unforgettable day with a Champagne reception and tailored menus, set in either the Champagne Bar or art-deco Brasserie, or your very private dining room.

The Gherkin

View the Gherkin on Bridebook

For unrivalled sky-high views across London, there are few spots as striking as Searcys at The Gherkin. Able to adapt to suit the size and style of any event, the Gherkin offers majestic views, with options including a private dining room, beautifully designed and flooded with natural light,  for an intimate celebration dinner, while for a more exclusive feel, dine at the very top levels of 39 and 40 to a truly remarkable backdrop.

Carlton House Terrace

View Carlton House Terrace on Bridebook

Home to The British Academy in the heart of Westminster, the Grade I listed Georgian Townhouse offers 10 elegant private rooms, each with its own character. Carlton House Terrace is a stylish townhouse charm with views across London’s iconic landmarks offering a picture-perfect setting.

Barbican

View Barbican on Bridebook

The Barbican Conservatory is a botanical oasis famous for its cascading plants, a high glass roof and tranquil fish pools. Licensed to host wedding and civil partnership ceremonies, it is a magical space in which to entertain your friends and family. After the ceremony in the breath-taking Conservatory, you can proceed to a reception set against the lush green background or choose to enjoy your wedding breakfast at our Osteria restaurant overlooking the City.

Photograph by Andy Gaines – Instagram: andy_the_gaines / Facebook: andygainesphotography

The HAC 

View the HAC on Bridebook

Located in the heart of the City and steeped in history, The HAC offers four striking event spaces stretched across the estate, each licensed to hold wedding and civil partnerships. It is a six-acre estate and the home of the Honourable Artillery Company, a charity set up by Henry VIII in 1537 to support the Regiment that shares its name. The HAC offers a stunning, 18th century manor house and a contemporary, self-contained conference suite. What’s more, five acres of beautiful lawns provide an unforgettable background to wedding photographs and reception drinks, with all food and drink catered by Searcys to meet any requirement.

Sell your business back to success: why getting 2022 bookings now will secure your future success

This year has been an impossibly hard one for the wedding industry, but our industry is a resilient one. With 86% of 2020 wedding bookings now falling into 2021, Bridebook predicts that 2022 will be the biggest bumper year in wedding industry history. It is time for you to save your business, by focusing your marketing efforts on the future. Bridebook has developed a 4 step strategy to help you sell your business back to success and to make it through 2020.

STEP 1: Decide on a realistic timescale for a return of meaningful weddings. 

The first step is for you, to decide when you think you’ll be able to sell ‘meaningful’ weddings again. By this, we mean weddings in a more ‘normal’ state: more guests, more flexibility and most importantly, more room for profit. 

A survey in the UK Wedding Venues Slack Group showed that 60% of venues would suggest March 2021 as the very earliest for the return of meaningful weddings. You need to be considering what this means for your business in terms of potential loss and then get creative with your short term venue & marketing.  

How can you support your business and bring in revenue now? Here are a few of our short term recommendations: 

  • Host 30 person weddings, as long as there’s a return on investment (ROI): The Government update of 9th September limits social gatherings, indoors and outdoors, to 6 people only. Whilst this may feel like a step back, the good news is that this does not include weddings, which can go ahead with receptions of 30 people. Venues have been battling huge challenges of couples wanting refunds, only to go and host bigger receptions at home or in the pub. Couples who wanted refunds are already starting to request receptions for 30, now that their plans have been made ‘illegal’. Venues need to use this update to their maximum advantage, and market all availability for 30 person receptions to keep revenue, even if small ROI, coming in. 
  • Got accommodation? Host families or small groups of friends as a B&B or holiday venue. A great example of this is how Hedsor House has flipped their marketing to being a ‘luxury country retreat’ and offering takeover of the venue to families, friends or couples. 
  • Lights, camera, ACTION! Could your beautiful, unique, quirky venue be used for filming?! There are many location agencies (eg Lavish Locations & Shoot Factory) that promote venues to location agencies and then take a commission. 
  • Get your chefs cooking up a storm – why not turn your venue into a temporary restaurant? Quantock Lakes have launched “Kitchen at Quantock Lakes” – allowing them to welcome new guests and most importantly, bring in new revenue. 

Whilst we wait for meaningful weddings to return, we also highly recommend doing a cost-cutting exercise for your venue. Are there any ‘less necessary’ overheads you can forgo for the time being? Spending the time going back through your books and cutting even a few overheads (e.g. phone bills) could mean assuring keeping a team member, paying an electricity bill and saving your business. 

STEP 2: Focus your attention 2022

The second step is to focus your mind on 2022 (and beyond). The lack of news from the Government is keeping our attention focused on the here and now. Not helped by the combination of the old and new CMA guidance, which is forcing venues into a myriad of legal issues. To avoid putting your head in the sand and digging yourself into a worse cash position, start focusing on 2022 and its revenue-generating potential

Bridebook statistics prove that the future is much more secure and has the potential to save your business:

  • 17,500 couples have signed up to Bridebook since the beginning of August (+15% YOY) clearly showing that the business for 2022 & beyond is readily available for you to secure. 
  • Roughly 50% of these users are planning their wedding in 2022 or later.
  • For the users who have put 2021 as their wedding year, 60% are planning to have their wedding in the second half of the year. 
  • 57% of all enquiries sent since the beginning of August are for 2022 or later. 

Couples are ready to pay deposits and secure their future wedding dates now. Deposits taken for future bookings gives you money in the bank and keeps your business tick over. 

What actions can you take immediately to support 2020 revenue generation…? 

STEP 3: Take action and turn 2022 into a bumper year for your business.

The third step to consider is how to start marketing your 2022 (and beyond) to ensure that it is your best year yet. 2022 is likely to be the year that saves the wedding industry – so how can you make the most of it?

  • Review your existing 2022 calendar – get a strong view on your availability – what dates, months, seasons are currently available for bookings? Use this knowledge to frame your marketing efforts. E.g. if you have a large amount of Autumn and Winter dates available, how can you use imagery to highlight these dates specifically?
  • Challenge yourself with the number of weddings you can host. Which days can you host weddings on – can you do more?
    • For example, if you usually only host 2 weddings per week, see if you can host 3, or even 4. 
    • Stretch yourself to make the maximum amount of revenue during this undoubtedly busy year – this is your opportunity to recover your losses
  • Set clear KPIs and goals for you and your team, to ensure you are motivated to hit sales targets for 2022 & beyond. 
  • Focus on marketing your high value, priority dates first. Get the peak season dates sold first, as these deposits will do more to support your business in the short term. 
    • Selling all your Saturdays in July and August for 2022 would give your venue security for that year, and also cash flow to get you through these hard times now.
  • If your venue only has a summer license – can you re-address this? Can you start doing events in the shoulder season, or winter, to increase your opportunity for revenue?
    • Local councils may be more flexible with licensing, so it is worth asking. 
  • Don’t forget to push sales into your ‘off-days’, and use your pricing strategy to support you. 
    • Similarly to above, you can use your dynamic pricing to push your mid-week dates, just as you can with your seasonal dates. E.g. “That Friday is booked, but the day before is free and is £XX less.”
  • Make the time to review your Pricing Strategy – pricing is your most powerful lever for revenue growth. 
    • Ensure your prices are dynamic, so you can increase your volume of sales significantly, and achieve a higher marginal price on each of these additional weddings.
    • For example, you should have very different prices for your Saturday in August, than a Tuesday in February. 
    • You can use your dynamic pricing to fill your remaining dates & support your sales tactics. E.g. “Our September dates are busy but we have space in October and they are £XX less.
  • Review and optimise your Terms & Conditions for future bookings, to support healthy cash flow in the short term. 
    • Securing upfront deposits and booking fees for weddings in 2021/2 will be vastly easier than finding the equivalent cost savings in 2020.
    • We have seen one venue make very smart amendments to their T&Cs so that the couple is “purchasing an option to use the facilities at VENUE “exclusively” of any other guests”. This has protected them during COVID. Couples are able to change the date but not liable for a refund. 
  • Instead of using discounts for future sales, use upgrades (only if you need to!). 
    • Upgrades impact your cost of sales, whereas discounts directly hit your net profit. Giving a free late-night extension worth £1000 has a vastly smaller financial impact to a £1000 discount.
  • Get creative with your marketing: how can you stand out from the crowd? Every venue will be jumping aboard the 2022 sales push, so you need to go above & beyond. Here are some things to think about: 
    • Open day appointments/wedding fairs: how can you host these safely? Or virtually?
    • Styled shoots: couples love to get inspiration for their own weddings through editorial pieces. Who can you partner with? Make sure to share it like mad after! 
    • Winter weddings: can you use any weddings from this Christmas in your marketing, to support sales for the 2021/22 festive seasons?
    • Special Offers: how can you make booking far in advance irresistible to couples – what can you offer them?
  • Reach out to your Bridebook Venue Expert and become a VenuePro member today.
    • VenuePro is the most powerful marketing tool available in our industry, with three options available to suit your venue. 
    • If you’d like a free consultation with one of our VenuePro Experts, please leave your details HERE

STEP 4: Don’t forget 2023

We foresee 2022 as the bumper year to recover the wedding industry. Whilst you should be prioritising filling your 2022 calendar, we also highly recommend being prepared for the end of 2021 AND 2023 as they have the potential to be extremely busy as well. 

  • You need to have your pricing strategy for 2023 in place sooner rather than later, so you do not lose out on potential business.

By putting Bridebook’s 4 Step strategy into action, you will be able to recover from 2020 and save your business. As our industry continues to go through such difficult times, remember that things will get better. Our industry is a resilient one, and people will never stop getting married – we just have to make it through the storm. 

Bridebook are here to help our wonderful community as much as possible, so don’t hesitate to reach out. Our brilliant team of Venue Consultants would be delighted to chat with any venue wanting to learn how we can support you with our premium platform, VenuePro –  just leave your details HERE.  

We also highly encourage all venues to join the conversation. We have over 1000 venue professionals using the UK Wedding Venues Slack Group to communicate with each other every single day. Join for free now and make the most of valuable and supportive business advice and knowledge. 

Stay strong, you got this. 💪

CMA Guidance – Time to stay strong and look ahead

9th October 2020: CMA News Update

I (Hamish Shephard, CEO & Founder of Bridebook) would like to share a very important update on the CMA guidance on refunds for wedding venues and suppliers. Details of the CMA’s agreement with Bijou Weddings have been released and the outcome gives extremely valuable insight on what is deemed as fair and reasonable by the CMA. Here is the key information:

THE CMA concluded the fair and reasonable amount Bijou could retain was up to 37.2% from weddings affected by COVID from 24th March 2020:

  • The CMA allowed retained costs to include proportions of planning costs, staff costs, venue repair and renewal, and cleaning or gardening amongst others.
  • This gives much further clarity to the CMA’s most recent guidance of 7th September, which has been regularly misinterpreted as a directive for full refunds.

The CMA’s breakdown is explained here: 

The CEO of the CMA, Andrea Coscelli, confirmed the CMA’s confidence in the Bijou settlement as a benchmark for the industry in September. “It is good news that Bijou has agreed to offer fairer levels of refunds to its customers, and we encourage other firms in the industry to follow suit

Another key part of the Bijou agreement was that the CMA confirmed that “Bijou will not have to give refunds to people who have already received, or are going to receive, their money back through their insurance.” This again puts pressure on the insurers to honour and payout on their insurance contracts.

We know discussion on refunds has been an incredibly tense and challenging topic for wedding businesses and couples over recent months, and hope this insight aids in reaching fair and amicable outcomes for both parties. 

At Bridebook, we strongly encourage that the optimal outcome for all parties is postponement, rather than cancellation, in the majority of cases. This allows couples and businesses to not forgo incurred costs, for businesses to retain this future business, and all parties to enjoy the celebration at a later date. 

We believe this insight into the CMA’s opinion will help give ongoing business confidence to wedding companies, give existing couples increasing confidence in their venue and suppliers, and adds needed pressure on the insurers.

I know these times are incredibly tough. The rollercoaster seems to never end, and the end is not yet in sight. But stay strong. We will get there.

2021 and 2022 will be incredibly busy wedding years. The COVID backlog of weddings will ensure the rapid recovery of our industry, the reflourishing of our wonderful businesses and the joy of hundreds of thousands of couples. Bridebook and I are dedicated to ensuring everyone gets there. This week, I have been on BBC News live and BBC Radio 4 live fighting for our industry and will continue to do so. 

If I or the Bridebook team can help you in any way or you’d like to discuss anything further, please email [email protected].

The latest official guidance from the CMA can always be found here: https://www.gov.uk/government/collections/cma-covid-19-response#updates-from-the-cma

Stay strong,

Hamish Shephard

7th September 2020: CMA News Update


Wedding professionals, particularly venues, have been one of the most hard hit and under supported groups of businesses through the COVID-19 pandemic. Our industry, usually so full of joy and love, has been plagued by financial and emotional stress as weddings are postponed and cancelled. And sadly, the majority of venues are still sitting empty through our industry’s peak season

On 7th September 2020, the Competition & Markets Authority (CMA) updated their guidance on refunds and cancellations of wedding services due to the pandemic. The outcomes of this for wedding venue professionals are:

  • There will likely be an increase in requests for historic refunds / settlements from previous couples 
  • The CMA want the venue to split the consumed costs with the couple, so be aware of this 
  • We expect venues will be having even more difficult discussions with couples, as they have the CMA guidance on their side

As always, we recommend that venues remain firm and fair: do the absolute best for your couples whilst protecting your business. Also, do remember that whilst these guidelines are presented by the CMA to encourage reasonable and fair behaviour, the final determination of individual scenarios would only be given by a judge via a court escalation. For more information on this please read Explanation of CMA Guidance on Weddings & Refunds.

This guidance may not be what we wanted to read, but now more than ever, we must hold our heads high and continue to support each other. We must look to the brighter future to get through the ongoing difficult times we face.

How can you support influencing CMA advice, as a venue?

When the CMA first released their guidance on business refunds due to the pandemic, the  Association of British Wedding Businesses’ Venues Committee members were impacted as venue owners, along with much of the wider industry with customer refund claims and threats of action from the CMA. They considered the guidance to be unbalanced and unfair, so formed the Wedding Venues Support Group (WVSG) to mount a legal challenge on the CMA. Over 170 venues have joined the Company and pledged over £60,000, used to instruct solicitors and deliver Target One, outlined in this flyer. 

In light of the new CMA guidance, the WVSG are continuing their mission and are asking more venues to join this industry wide wedding venue initiative, as a united front. You can join as a member and pledge to support their fund HERE. New members will receive the full benefits of Target One legal advice and defences, and their subscriptions will be used to fund (for the benefit of all Members) Target Two, a Wedding Industry Standard Contract based on Counsel’s expert opinion, designed to be authoritative and CMA proof. If you have any questions, please email the team at [email protected]

Keep looking ahead – the future is brighter!

Keeping your head up and pushing to fill the diary with bookings for 2022 and beyond is the only way to keep afloat through these tricky times. The new CMA guidelines mean venues may need to issue a higher number of refunds, so continuing to bring in new revenue to support your cash flow is crucial. The end of 2021 and 2022 are going to be the busiest years for weddings in history, so now is the time to be securing that business as early as possible. After all, the pandemic has not stopped couples getting engaged; Bridebook has seen 17,500 new couples sign up since the beginning of August, which is up 15% YOY! 

The Government update of 9th September limits social gatherings, indoors and outdoors, to 6 people only. Whilst this may feel like a step back, the good news is that this does not include weddings, which can go ahead with receptions of 30 people. Venues have been battling huge challenges of couples wanting refunds, only to go and host bigger receptions at home or in the pub. Couples who wanted refunds are already starting to request receptions for 30, now that their plans have been made ‘illegal’. Venues need to use this update to their maximum advantage, and market all availability for 30 person receptions to keep revenue coming in. 

There are many ways to support your revenue stream to get through the storm. We highly recommend optimising your Terms & Conditions to promote a healthy cash flow. For example, securing upfront deposits & booking fees for future weddings will be much easier than trying to find the equivalent cost savings this year. 

Secondly, make sure you take the time to review your Pricing Strategy. Pricing is your single biggest lever for revenue growth as a venue, so ensure you are being dynamic. For example, you should have very different prices for your Saturday in August, than a Tuesday in February – you need to be thinking how you can use your dynamic pricing to support your sales. Hamish Shephard, Bridebook CEO & Founder will be hosting a virtual Masterclass on creating a pricing strategy and using it to recover your business, so watch this space! 

Finally, in order to be securing those new bookings, you need to get your venue in front of couples. This is not the time to drop your venue marketing – quite the opposite! Make sure you keep up your social media, website content and keep any online profiles up to date. If you are a VenuePro member, make sure you keep your Account Manager informed of any Special Offers you are promoting so we can push them to our community. If you are not a VenuePro member and would like to see how we can boost your marketing, please leave your details HERE. For advice on how to make the most of your social platforms, how to build content, the benefits of video tours and more, see our articles & videos here. 

We are stronger together.

Our community is like no other; we are so lucky to be surrounded by genuinely caring, fun and resilient individuals in the wedding industry. Whilst coronavirus has caused terrible times for our industry, the one positive has been wedding venues coming closer together, which continues to be crucial during these turbulent times. The UK Wedding Venues Slack Group has been an incredible source of support for its 1000+ members, and we invite any venue who is not yet a member to join. A recent survey showed that 87% members would recommend the group to a friend, so what are you waiting for! We have been uplifted seeing venues coming together in all sorts of ways; whether it is to offer advice on a tricky situation, share personal experiences or just to jump on a video call with a glass of wine to de-stress. 


Whilst the updated CMA guidelines are not what our industry was hoping for, we urge our venue community to not feel defeated. By working together, continuing to push for support from the Government and maintaining a view for the future, we will get through this.

Government Guidelines for Restarting Weddings

Excerpts and links to relevant guidelines for wedding venuesupdated Tuesday 21st July 2020

Government update Friday 17th July: From 1 August, small wedding receptions will be able to take place – this means sit-down meals for no more than 30 people and subject to COVID-19 Secure guidance.

Original article – published Thursday 16th July

On 23rd June, the Prime Minister announced that lockdown guidelines would be relaxed beginning on 4th July to enable weddings to restart at a restricted level. Further guidance was issued on 24th and June 29th June to provide additional clarity, and instructions for NHS Test & Trace support was issued on 2 July.

We are thrilled about the great news that our industry is finally able to host weddings again, and these guidelines represent a starting point from which we can begin working again. Below are a few links to Government guidance for your review. The guidelines are filled with recommendations on re-opening protocols and restrictions that will vary in relevance to each of our industries and individual businesses. We encourage you to read the Government guidelines thoroughly to identify how they apply to you.

Key details from guidelines:

Prime Minister’s statement to the House on COVID-19 (published 23 June 2020)

See excerpts (and please read the full linked document):

  • Social distancing: “Where it is possible to keep 2 metres apart people should. But where it is not, we will advise people to keep a social distance of ‘one metre plus’ meaning they should remain one metre apart, while taking mitigations to reduce the risk of transmission.”
  • Business risk reduction: “We are today publishing guidance on how businesses can reduce the risk by taking certain steps to protect workers and customers. These include, for instance avoiding face-to-face seating by changing office layouts, reducing the number of people in enclosed spaces, improving ventilation, using protective screens and face coverings, closing non-essential social spaces, providing hand sanitiser and changing shift patterns so that staff work in set teams.”
  • Gatherings: “We advise that from 4 July, two households of any size should be able to meet in any setting inside or out. We are not recommending meetings of multiple households indoors because of the risk of creating greater chains of transmission. Outside, the guidance remains that people from several households can meet in groups of up to six.”
  • Hospitality: “All hospitality indoors will be limited to table-service, and our guidance will encourage minimal staff and customer contact.”
  • Track & Trace: “We will ask businesses to help NHS Test and Trace respond to any local outbreaks by collecting contact details from customers.”

Guidance: Coronavirus outbreak FAQs: what you can and can’t do after 4 July (updated 24 June 2020)

See excerpts (and please read the full linked document):

  • 1.17 Can weddings go ahead?

Yes, from 4 July, weddings and civil partnerships will be allowed to take place. You should only invite close friends and family, up to a maximum of 30 people. The wedding exception is for wedding ceremonies only. Large wedding receptions or parties should of course not be taking place. Wedding celebrations can only happen when people follow the guidance of six people outdoors, support bubbles, or two households indoors or outdoors. It is critical for these guidelines to be observed to keep you and your family and friends as safe as possible.

  • 1.25 Can I gather in larger groups for any reason?

You should only be gathering in groups of up to two households (including your support bubble). It is against the law to gather in groups of more than 30 people, except for the limited circumstances to be set out in law. You should observe the guidelines for meeting people wherever possible, and limit your social interaction to your own household or one other (or, outdoors, also a group of up to six people), to help to control the virus.

COVID-19: Guidance for small marriages and civil partnerships (published 28 June 2020)

See excerpts (and please read the full linked document):

  • COVID-19 secure environment: “legally-valid ceremonies or formations are strongly advised to go ahead only where they can be done in a COVID-19 secure environment. It is also advised that the ceremonies are kept as short as reasonably possible and limited as far as reasonably possible to the parts of the ceremonies that are required in order for the marriage or civil partnership to be legally binding. No more than 30 people should attend a marriage or civil partnership, where this can be safely accommodated with social distancing in a COVID-19 secure venue.”
  • Receptions: “Any receptions that typically follow or accompany marriages or civil partnerships are strongly advised not to take place at this time. Small celebrations should only take place if following social distancing guidelines – i.e. in groups of up to two households indoors, or up to 6 people from different households outdoors.”
  • Venue decision-making: “Venue managers will have discretion over when they consider it safe to open, and the officiant should also be content that it is safe to proceed. The venue should decide to remain closed or not proceed with the marriage or civil partnership if they are not able to safely adhere to the guidelines outlined below. Where the legislation requires that a venue does not open at this time then it must remain closed.”

Maintaining records of staff, customers and visitors to support NHS Test and Trace (Published 2 July 2020)

See excerpts (and please read the full linked document):

  • The following information should be collected by the venue, where possible:
    • Staff
      • the names of staff who work at the premises
      • a contact phone number for each member of staff
      • the dates and times that staff are at work
    • Customers and visitors
      • the name of the customer or visitor. If there is more than one person, then you can record the name of the ‘lead member’ of the group and the number of people in the group
      • a contact phone number for each customer or visitor, or for the lead member of a group of people
      • date of visit, arrival time and, where possible, departure time
      • if a customer will interact with only one member of staff (e.g. a hairdresser), the name of the assigned staff member should be recorded alongside the name of the customer
  • No additional data should be collected for this purpose.
  • To support NHS Test and Trace, you should hold records for 21 days.

For more business advice we’ve collated all of our COVID-19 resources for wedding professionals to help you easily find the support you need. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team.

Bridebook Product: Video Tours

At present, venues are still unable to host in-person show rounds. Creating and hosting virtual video tours should be your No.1 priority to continue generating revenue during COVID-19.

Bridebook’s amazing product team have built Video Tours to increase the exposure of your virtual tour capabilities. These tools are available exclusively for VenuePro members.

Your new Video Tours tools:

  1. Get real-time video tour enquiries from prospective couples using Bridebook. Activate Enable LIVE Video Tours in your profile and we will let searching couples know that you’re ready (and raring) to host a live showround.

2. Help couples get the feel for your venue and team by adding a pre-recorded video to your profile. We have built a dedicated ‘Video Tours’ section on your profile, so couples can easily find it. Please note you may only upload in a Vimeo or Youtube format.

Not sure how to make video tours work for your venue? Not to worry! Hamish Shephard, CEO of Bridebook and Owner of Hedsor House, shares his advice on why venues should be offering video tours and how best to do them here. Hedsor House have been using video tours for two years and have seen huge revenue generating success…

Over the last three weeks, Bridebook has seen an 8% YoY increase on engaged couples signing up to the app. There is new business is out there, waiting for you. Virtual tours are crucial for bringing your venue new business during lockdown.

Please note that as Bridebook introduces more & more high tech features such as these, we are unable to support old web browsers, most notably Internet Explorer 11. We always recommend using Google Chrome for the best experience with Bridebook Business.

Wedding venue show rounds – what now?

Dated 26th May 2020

We have said it once (or twice!), but we will say it again – every single wedding venue must be making use of video tours or LIVE virtual tours. By prioritising revenue generating marketing efforts, such as using video tours to get new business,  you will support the future of your business and get through this challenging time. 

At this moment, the Government continues to keep wedding venues closed. Wedding venues should not be hosting in person show rounds, even with distancing measures. Luckily, virtual tours are an incredibly effective way of giving a prospective couple a real ‘feel’ for your venue, even if they can’t visit you. A Bridebook survey showed that 86% of venues who offer virtual tours have received at least one booking as a direct result. 

If you are unsure whether virtual tours will be a fit for your venue, look at the huge host of venues already offering them and their success stories. The team at Hedsor House have been offering virtual tours for over 2 years, and have seen huge revenue generating success. Hedsor even has a room dedicated to virtual tours in a nearby outbuilding, as a way of hosting tours even if there is an event happening in the main house. They also find this a crucial way to convert couples from abroad! 

Richard Blewett from Pengenna Manor, Cornwall, kindly shared his experience of creating his first video tours for his venue during the peak of coronavirus. Within the first three weeks of publishing them, he converted 4 brand new bookings as a direct result of the video tours. If you aren’t sure where to start with your video tour, we recommend reading Richard’s experience above and taking Hamish Shephard’s advice on how to create one for the first time.

Whether you decide to create a pre-recorded tour or offer LIVE virtual tours via Facetime / Zoom, you must market these to ensure couple interaction. Your first step should be to upload these to your Video Tours section of your Bridebook profile (please note, this feature is only available for VenuePro members*) and let us do the promotion for you! We’d also recommend advertising these on your own website and social media platforms. 

We look forward to seeing all your wonderful videos on Bridebook soon. Keep in touch with us on the UK Wedding Venues Slack group – we’d love to hear your venue’s experience with virtual tours! 

* VenuePro Lite memberships are available for FREE until the 6th July. Click here to upgrade – no payment details required.


At Bridebook, we feel very lucky to have such a collaborative and inspiring community of venues. It has been heartbreaking to see the devastating impact of coronavirus on businesses, in all aspects of our industry. We are determined to continue to be a pillar of support through these tough times. We aim to do so through both educational content and building innovative product features.


COVID-19: a venue’s experience of creating a virtual tour for the first time

Exclusive use North Cornwall wedding venue Pengenna Manor, a private 800-year-old manor house set in over 300 stunning acres specialising in rustic barn and marquee weddings, launched a new service at the end of March to try and keep the business rolling during these uncertain times – a virtual video tour of the entire venue. Grace from Bridebook spoke to Richard, the proprietor, about his experience and the successes so far.

Having to cancel several pre-booked viewing appointments once the shutdown was announced on the 23rd March got owner Richard Blewett thinking about how to try and keep new bookings coming in during the crisis. He realised the perfect solution would be to shoot a series of individual tour videos of the whole venue, and although there was nothing new in that idea, he knew what couples always love when visiting the Manor is the personal touch.

“They love being given the personal tour by the owner himself and I have underestimated in the past the power of personality” says Richard, “so I decided that I had to somewhat step out of my comfort zone where I’d rather feature the Manor than myself and step in front of the camera!”

Introducing the video tour himself from in front of the camera, and wrapping it up at the end, lets couples see who is guiding them around, helping them connect to what is being shown and described. You don’t need to spend big to make it great either! “I wasn’t aiming for a super glossy professional look, I wanted it to be as personal as possible so I just filmed and edited each video on my mobile, just as if I was taking someone around with me… it’s just the same as taking couples on a FaceTime or Skype tour but without the signal drop-outs!” said Richard.

Showing your personality through a video tour is crucial. Bridebook’s data from the UK Wedding Report 2020 shows that it is the team at the venue that is the single biggest deciding factor when it comes to booking!

The tour is broken down in to a series of 8 bite size videos, each one showcasing a different area of the venue to allow couples to dip in and out as they wish. Richard leads you around the entire venue step by step, featuring everything the couple would see if they visited in person, sparing no detail, ensuring they have the full experience. The introduction is quick and to the point (about 30 seconds in length) and the longest video is about 20 minutes. He concludes the short series with another 30 second video, where couples are offered the chance for a live video chat with him afterwards to answer any follow up questions. The videos have now been viewed over 270 times and four brand new bookings have been achieved in the last three weeks directly because of them.

Richard says: “Since we finished and launched the tour on the website at the end of March it’s been really popular with new couples looking to view who can’t visit us right now, and also our existing couples can use it to help them plan their wedding, and share it with their family and friends. One of our booked couples got in touch to thank me, saying that their parents who have yet to visit loved it, and their grandma now watches it every day, helping her to get through isolation!”

As the year progresses Richard plans to re-film and issue updates on certain sections as the seasons change and the stunning grounds at Pengenna burst into life. This is a fantastic example of proactive marketing during these unprecedented times, proving exactly how much they pay off, too! For more on this topic, read Hamish Shephard’s advice on why you should be offering virtual tours and how best to do them.

COVID-19: Why reviews are more important than ever during the covid crisis

While couples stuck at home and showrounds are off the cards, it’s essential to focus on what you can do to sell your venue and get future bookings. Sharing reviews from your real weddings is one of the most effective ways to continue generating interest from new prospects and secure future bookings during the pandemic. Bridebook have pulled together some advice to demonstrate why your reviews matter and encourage you to share your hard-earned feedback.

Why your reviews are so important

While anyone can get a good photographer and fill their website with beautiful pictures, it’s what your real couples say about you that will have the biggest impact and make you stand out from the crowd. With couples currently unable to meet you and your team and experience the showround in person, they will be relying much more on trusted reviews to narrow down their search for the perfect venue. Your couple content will therefore be more valuable now than ever in providing a real and authentic insight into your wedding venue.

Need more convincing? Read the opinions of four award-winning UK wedding venues who share their thoughts on the power of reviews

How to use your reviews

Be proud of the special days that you and your team have created and be sure to share, share, share! The more widely accessible you can make this content, the more couples will be able to envisage their dream day with you. We’ve written an article giving tips on the best channels to share your content during the pandemic, so have a read for some inspiration and make sure you’re covering all the bases.

For more information on how to make the most of your reviews, Bridebook CEO Hamish Shephard shares his thoughts in this short Bridebook Business Live video:

Next Steps for you and your team

  1. Ask – do you have a process in place for asking your couples for reviews? Why not create an email template ready to send after each wedding – send a link to the Bridebook reviews page where your couples can leave you a review directly: bridebook.co.uk/reviews. Also consider whether you have any reviews on paper that you could manually add to your online collection.
  2. Share – start making those reviews visible as soon as possible, update your Bridebook testimonials and share across your marketing channels
  3. Promote – you worked hard for this feedback so continue to use over again and reach as wide an audience as possible. Share on social media, add to your email signature, create testimonial videos, the opportunities are endless!
  4. Collaborate – connect with the suppliers you know and create a network for yourself. Couples will talk to a lot of other suppliers on their journey, and if they mention you it will give the couples extra confidence. Similarly by reciprocating the favour and recommending suppliers to your couples you will establish trust in your business.
  5. Learn – get feedback not only from those who book you, but follow up with those who don’t – find out why and what you could change.

For more business advice and support do have a look at the information available in our COVID-19 resources for wedding professionals. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!

An open letter to the British Government on behalf of the UK Wedding Professional Community

The CEO and founder of Bridebook.co.uk sends out an urgent call to support and save our community and industry amidst the coronavirus pandemic

This is an opportunity for professionals, businesses and staff within the UK wedding industry as well as couples, families and wedding guests to highlight the insensitive and uncooperative behaviour of wedding insurers amidst the mass wedding cancellations due to COVID-19. Join us in asking for support from the British Government to ensure these insurance providers cover their responsibilities during this crisis.

Signatures: 4010 – 1st May 2020 – 11am

Goal: 50,000 signatures

SIGN THE PETITION

Or visit: https://bit.ly/SaveWeddings

View all signatures here.

Who we are:

The UK Wedding Industry is one that thrives on celebrating one of life’s happiest moments.  Working fastidiously behind the scenes to ensure that every couple’s wedding day runs smoothly and exactly as they had hoped, our remarkable community hosts over 20 million wedding guests and 252,000 weddings every year in the UK, worth over £10 billion to Britain’s economy.  

The industry is comprised of 139,000 businesses, mostly small, local or family-run, and combined we account for over 500,000 jobs in the UK. We are the caring, entrepreneurial, local small businesses that bring these weddings to life. From cake-makers to caterers, dressmakers to DJs, venues to violinists, florists to photographers, and so many more. We spend our days bringing joy and celebration to the entire population.

How COVID affects our industry:

The COVID-19 crisis and related government regulations have essentially wiped out the peak wedding season for 2020, from April through September, in which 80% of UK weddings take place. As a result, 36% of all 2020 weddings will not take place this year, and 56% (141,000 weddings, representing £5.6 billion) will be significantly impacted. Heartbreakingly, couples throughout the nation are scrambling to cancel and postpone one of the most significant and long-awaited days of their lives, with damaging implications to the livelihood of the many professionals supporting these weddings.

The unsupportive role of wedding insurers:

30% of couples, approximately 76,000 in total, purchase wedding insurance each year to provide reassurance for the unimaginable circumstance that the wedding doesn’t take place.  Now that thousands of couples are in this exact predicament the wedding insurance industry is largely avoiding their financial responsibility. Different statements about coverage are being issued by each insurer, causing confusion and ultimately resulting in financial losses for couples, venues and suppliers.  

The insurers have instead focused on steering couples to pressure their venue and suppliers to postpone to later dates at no cost, rather than paying out to the couples. Rather than accepting the liability themselves, they are pushing the financial burden back onto the budget-stretched couples and small businesses who are, in-turn, cannibalising their own future business to assuage the situation. At the same time, the insurers of these small businesses have themselves turned their backs due to the crisis. To date, we have only seen uncollaborative behaviour by this goliath insurance industry against our severely impacted community of small businesses.

The impacts of mass cancellations and postponements to the industry:

The wedding industry has effectively been brought to its knees having made huge sacrifices to help couples who haven’t purchased wedding insurance, while being pressured further to also cover those who have. The no-cost “in-kind” postponements that insurers are encouraging, in lieu of paying the couples, are detrimental to the livelihood of many wedding businesses across the country. This proposed ‘solution’ removes valuable future dates from suppliers’ calendars thus only exacerbating the impact of the crisis.

Our industry is also largely unable to secure new business for the foreseeable future due to venues being closed for viewings and registrars not taking any new bookings. This is to the further detriment of the extreme cash flow challenges that many businesses are experiencing within the wedding community.  

Whilst many hospitality businesses will be able to spring back to life instantly post-crisis, the wedding industry will take significantly longer to recover due to protracted lead times in arranging a wedding and the legal requirements of giving notice. Already, in the short time that the UK has been dealing with cancellations due to coronavirus, many businesses have been forced to close their doors permanently, and we can expect more to come if our industry is left to absorb the financial losses of the cancellations on its own. 

What we ask of the wedding insurers:

We implore wedding insurers to join the rest of the country during these incredibly tough times and act with more responsibility and empathy. We ask the insurance providers to understand that couples and venues are being forced, through no fault or choice of their own, to cancel weddings, and to recognise that their policies have been purchased specifically to address this challenge.

This is the time to step in and be supportive, not to step away. If wedding insurers financially support the third of couples who have wedding insurance, it would not only give the couples the reassurance and peace of mind that they deserve, but it could give the industry the lifeblood and capacity to survive. 

What we ask of the British Government:

We ask the British Government to recognise the severity of the situation that the small businesses of the wedding industry are currently facing, and to stand with us. It is reprehensible that, in the face of a global crisis where our community is being forced to shut down business completely and cancel hundreds of thousands of weddings, the wedding insurers are not accepting their share of the financial responsibility. We are therefore asking for your help during this crisis, so that we can be there for our nation when they need us afterwards.

Why the UK needs our wedding community intact, especially following the pandemic:

Each wedding that takes place in the UK is an ecosystem in itself. From guests staying in local B&Bs and buying new outfits, to couples booking honeymoons and families finding gifts, to students waitering and caterers keeping supply-chains humming, to florists blooming, stationers printing, venues bustling and dancefloors jumping. And all in the name of love and celebration. 

The world needs love and celebration more now than ever before, and I know our whole industry cannot wait to get everyone back on those dancefloors and smiling again. Weddings are joyous occasions, packed with friends and family, and filled with embraces. And in this awful crisis today it is those happy moments that we miss the most. 

We don’t want to lose such treasured local businesses. We want to be here to celebrate with you, together, when all of this is over. As the future of the wedding industry hangs in the balance, our community needs the wedding insurers to understand the role they have to play and to start honouring their policies, helping couples and the industry recover from this disaster.

A vital contributor to both the British economy and the wellbeing of our nation, our industry hopes that you can support us through the challenging weeks ahead. 

For your valued time reading this letter, we are truly grateful. 

See you all on the dancefloor,

Hamish Shephard

Founder of Bridebook

Partner of family-run wedding venue, Hedsor House

On behalf of the UK Wedding Professional Community

I, the undersigned, support the UK Wedding Professional Community Open Letter.

SIGN THE PETITION

Or visit: https://bit.ly/SaveWeddings

**********

Follow Bridebook Business on Facebook and Instagram to stay up-to-date on the developments of this petition. 

About Bridebook:

Bridebook supports the UK Wedding Industry with free insights, reports and tools to market their businesses. We are a proud member of this wonderful and cherished community.

Thousands of couples use Bridebook’s top-rated wedding app every day which offers a suite of free planning tools and the most extensive marketplace of local venues and suppliers in the UK. Bridebook was featured as Apple’s #1 Favourite App for 2019.

Businesses can learn more:https://business.bridebook.co.uk/

**********

Share the open letter and petition:

We encourage you to share these links with colleagues, staff, friends and wedding couples and post on your social media so we can gain more signatures and support. Thank you for helping to support our industry! 

Read the open letter:/article/coronavirus-wedding-industry-crisis-open-letter

Sign the petition:https://bit.ly/SaveWeddings

COVID-19: Content advice for wedding professionals during the pandemic Part 3 – How to build and implement your content strategy

With couples now at home and spending more time browsing online, it’s the perfect time to maximise the impact of your content and keep engagement levels with your venue high.

With the ever-evolving COVID-19 situation not only providing enhanced opportunities to connect with your audience, but also demanding a more considered and sensitive approach, the Bridebook team have put together a 3-part series of articles with our top tips on content creation during this time. While part 1 covered what type of content you should be creating, and part 2 gave advice on where you should share it, here in part 3 we look at how to build and implement your overall strategy.

How do I approach and implement my overall content strategy?

Research

There’s no point producing content for the sake of it – you need to be thinking about providing value. Do some keyword research to see what couples are typing into the search engines right now – get a view on their pain points and topics of interest. Keeping an eye on the news and joining discussions in the UK Wedding Venue Slack group will keep you in the loop with industry updates – this awareness is super important to ensuring your content is relevant and engaging. 

Think holistically

Take a step back and think about the wider plan for your content. This overall view will ensure you cover all of the most important and relevant topics, that you don’t repeat yourself and that you can prioritise the most important content. Set aside a chunk of time at the start of the week or even month to plan your content, saving yourself time in the long run and making the process feel manageable. Advanced planning will also ensure you’re able to maximise on important milestones, for example you might create a content campaign in preparation for when lockdown is lifted and you’re able to open your doors to couples again. 

Be SMART

Set goals that are Specific, Measurable, Achievable, Relevant and Timely for each piece of content. This approach will ensure that your time is well spent on valuable content, that the message is clear throughout, that you don’t waste any time on topics that are no longer relevant, and that you maximise the impact on the audience. It also enables you to take learnings from previous content performance and use this to improve your approach going forward. 

Consider your audience

Every time you start a new piece of content think ‘who is this for?’ – put yourself in their shoes and adapt your style accordingly. The tone and language throughout should reflect how you would communicate the message in person. 

Your audience should also inform which channel you choose to share each piece of content on. Important updates are most likely best shared directly in email, social media might be the best channel for inspiring potential prospects and collaborations could be a great opportunity to share advice and establish yourself as an industry expert. 

We hope these tips, along with part 1 & part 2, provide guidance for how to approach your content strategy over the coming weeks. For more business advice we’ve collated all of our COVID-19 resources for wedding professionals to help you easily find the support you need. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!

COVID-19: Content advice for wedding professionals during the pandemic Part 2 – Where should you be sharing your content?

With couples now at home and spending more time browsing online, it’s the perfect time to maximise the impact of your content and keep engagement levels with your venue high.

With the ever-evolving COVID-19 situation not only providing enhanced opportunities to connect with your audience, but also demanding a more considered and sensitive approach, the Bridebook team have put together a 3-part series of articles with our top tips on content creation during this time. While part 1 covered what type of content you should be creating, here in part 2 we look at where you should share it. Be sure to read part 3 for how to build and implement your overall strategy. 

Where should I be sharing my content during the pandemic?

Blogs 

The value of blogging for business growth is well-documented. That value could be even greater now with couples spending more time online, while your industry experience puts you in a great position to create the most relevant, wanted and engaging content. Share your expertise through blog posts to improve SEO and drive organic traffic to your site, while also establishing yourself as an industry leader.

Collaborations/guest posts

A great way to increase your exposure is to work with other brands or businesses and share one another’s content. Reach out to brands that you align with, contact wedding blogs you follow, email your suppliers and find out if there are any opportunities for you to work on content together or share something you have expertise on. This is an easy way to be seen by a whole new audience.

Bridebook are currently collaborating with venues to ensure that the most helpful tips and advice are accessible to all during this difficult time. If you do have any particular experience or expertise that you’d like to share then let us know by contacting [email protected] – we’d love to work together to make a difference!

Bridebook 

With the most relevant and engaged audience for wedding businesses, keeping your Bridebook profile up to date will ensure you maximise interest from your ideal couples. It’s a good idea to regularly maintain all of your online marketing platforms and be sure that they reflect your brand as business as you want them to. Update your profile here.

Social media

Facebook and Instagram have seen a 40% increase in activity since isolation rules were brought in, so make sure you’re seen on these platforms. A great opportunity to get creative and engage informally with your couples, read our article on your social media strategy and social media content for our top tips.

Email

Everyone’s inboxes are overflowing with covid content at the moment, so don’t add to the noise by sending generic news updates. Your email list is your most direct and targeted audience, so nurture these valuable contacts by keeping them in the loop with the most important and relevant information. Valuable email content will ensure you avoid the trash!

Your website

While blog posts, emails and social media are all important ways of increasing your exposure, if you are ultimately driving traffic to your website then your website has to sell your venue! Make sure it reflects you entirely as a brand and gives couples a real feel for what their wedding with you could be like. Show off your reviews, link to your collaborations, highlight your virtual showround – make your website content as engaging and unforgettable as possible. And if you think it needs a complete overhaul, now is the time to do it!

We hope these tips, along with part 1 & part 3, provide guidance for how to approach your content strategy over the coming weeks. For more business advice we’ve collated all of our COVID-19 resources for wedding professionals to help you easily find the support you need. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!

COVID-19: Content advice for wedding professionals during the pandemic Part 1 – What type of content should you be creating?

With couples now at home and spending more time browsing online, it’s the perfect time to maximise the impact of your content and keep engagement levels with your venue high.

With the ever-evolving COVID-19 situation not only providing enhanced opportunities to connect with your audience, but also demanding a more considered and sensitive approach, the Bridebook team have put together a 3-part series of articles with our top tips on content creation during this time. Here in part 1 we cover what type of content you should be creating, while part 2 gives advice on where you should share it, and part 3 how to build and implement your overall strategy.

What content should I be sharing during the pandemic?

Important messages, news & updates 

Show care for your couples by keeping them in the loop with your most important news and updates, such as changes to any of your policies that may impact them. While times are still uncertain, be as transparent as possible on your plan of action over this period including any extensions to your closed dates and how you’re handling postponements. Bridebook is supporting this by enabling you to add a Covid Status to your venue profile and quickly communicate your most important updates with couples.

For new couples, important updates might include any special offers that you’ve introduced, such as mid-week discounts, or your plan to conduct video showrounds and online consultations. Do you have any refurbishment plans? This is a great example of positive news that could become an intriguing and engaging series for potential clients to follow.

Help and advice 

What everyone wants right now is advice on how to handle the challenges that covid has thrown at us. If you have any tips on how to navigate a specific problem then share it – this type of content will no doubt be well received by suppliers and couples alike. As well as joining discussions in the UK Wedding Venue Slack group, why not also use your blog and social media channels to share your valuable thoughts?

We’ve written a series of articles specifically for couples which you can find in the ‘Couple Management’ section of our covid information and resources for wedding professionals – please do feel free to share any that you think could be helpful. Supporting your couples in these difficult times will build valuable relationships.

Inspiration 

Make sure you don’t neglect new prospects by continuing to create inspirational content. As well as sharing your best photos, this is a great chance to have fun and get creative with video content – have a read of our reasons to ‘go live’ in our social media article for some ideas.

We also highly recommend recording a virtual showround to help couples envisage their wedding with you – Bridebook CEO Hamish Shephard gives his advice on creating your virtual venue tour in part 3 of his covid advice video series here.

Reviews and recommendations 

There is no better way for couples to get a real insight into how their wedding could be at your venue than through reading your reviews, so be sure to share this content. We’ve written a whole article about the importance of sharing your reviews during this time, including a video from Bridebook CEO Hamish Shephard. Sharing feedback from your real weddings is a highly effective way to sell your venue without a showround.

We hope these tips, along with part 2 & part 3, provide guidance for how to approach your content strategy over the coming weeks. For more business advice we’ve collated all of our COVID-19 resources for wedding professionals to help you easily find the support you need. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!

COVID-19: how should you be updating your website?

With all the chaos you have been facing over the past couple of weeks, we’re sure that updating your website has probably not been at the forefront of your mind. However, it is important to ensure that your website communicates how you are operating during the coronavirus pandemic, and reassures your future business prospects. 

To help you get started, we have shared some quick tips on effectively updating your website to support your business during COVID-19. 

1. Your home page – can you add a pop-up?

If you are able to add a pop-up to your homepage, this is a really great option. It won’t distract from your beautiful website, but it will quickly assure your visitors that you are handling the situation appropriately. 

You’ll need to decide what angle you want to take with your copy. You could create a ‘status update’ to reassure prospective couples, for example: “We are absolutely still taking bookings for late 2020 / 2021, please get in touch and we can arrange a virtual show round / video meeting”. 

On the other hand, this would be a great place to communicate with your booked couples, and simply reassure that you are following Government advice. For example: “At [VENUE NAME] we are closely monitoring the situation and are following all Government guidelines. If you have booked a wedding with us, we will get in touch if this is likely to affect you.” 

Bridebook has also built a COVID-19 status update tool that you can use on your profile – update your status HERE

2. Your weddings page – what are you offering?

Revise your copy on your dedicated wedding pages to assure couples that you’re still open for business. Make sure you are offering a variety of options for different couple needs at this time: 

  • Couples who have booked you already: Add a line to reassure your booked couples that you will be here to support them and help to reschedule their events as smoothly as possible. 
  • Couples who are having to find a new venue: Some couples may have sadly lost their venue booking. You could add some empathetic copy, showing you are here to support any couples who are looking for a new venue.
  • Couples who are looking for a wedding venue: If you have late availability, you could attract some couples looking for a last minute wedding on this page. Do you have an elopement package, for example?

3. Your enquiry / contact page – set expectations and reassure.

Whilst it is still crucial to be replying to new business enquiries as efficiently as possible, there may be an understandable delay at the moment, due to dealing with postponements etc. 

We’d recommend adding a short line or two in your ‘contact us’ page, to set expectations on your reply time. Do remember to keep it as friendly and enthusiastic as possible – their wedding enquiry is still very important to you, you are just spinning lots of plates handling COVID 19 repercussions so may not reply as efficiently as usual. 

For example, use cheerful phrases such as “Huge congratulations on your engagement, we are so pleased you are considering [VENUE NAME] for your special day” and set expectations with: “Due to recent world events / repercussions of the coronavirus pandemic, our team’s response time is slightly delayed. Please allow us 48 hours to get back to you”.

4. FAQs – get ahead of the COVID questions!

Whether you have a pre-existing FAQ page or haven’t yet created one, we strongly recommend creating a ‘COVID-19’ section. This will allow you to get ahead of the questions you’ll be asked frequently by couples, for example: “Are you open?”, “How can I view the venue?”, “Can I still book with you?”.

An effective FAQ section will ideally provide you and your team a little more time to handle the influx of calls and emails coming your way, and allow you to prioritise the urgent postponements.

We know this is the most difficult time in our industry any of us have had to face. If you need any support from Bridebook on website copy advice, please don’t hesitate to message us in the UK Wedding Venues Slack group and we will be happy to help. Have a read through our founder, Hamish Shephard’s advice for handling postponements.


COVID-19: How to Make the Most of Social Media during the Pandemic Part 2 – Your Content

With social media providing a means of escape from reality for many, it’s no surprise that isolation has been linked to increased use of the most popular apps (and a few new ones). Any attention that you can focus on your social media channels now could be hugely beneficial long term. Bridebook have put together a 2-part series of tips to help you and your team best use social media during this time. While part 1 focuses on your overall strategy, here in part 2 we cover the type of content you should be sharing.

1. Get creative

Social media is not the same as your website – content here is much more temporary so it doesn’t have to be perfect! This is a great opportunity to do something different and innovative, stand out and interrupt feeds. Perhaps you could have fun with quizzes or polls, encouraging couples to get their friends involved? Or partner up with another brand or supplier and create a competition/giveaway – “tag your partner for a chance to win…”, “comment and share to enter…”, “caption this…”? Whatever you do, be yourself, don’t overthink and try to have a bit of fun with it!

2. Go Live

Live video enables you to connect with your audience in a much more genuine way and, with everyone in isolation, face-to-face communication is a really engaging means of interacting. Why not try answering couple questions on an Instagram live or offer online check-ins to potential clients? Or how about sharing your latest news, such as a ‘refurbishment underway’? If you’re not keen on recording live, then short videos of pre-recorded content can be easily shared on Instagram or Facebook, and will help couples feel like they’re getting to know you and your team.

3. Inspire

With Engagement Season ending just a few weeks ago, a large percentage of couples will be in the early stages of wedding planning. Share inspiring content to capture your audience’s imagination, post your best photos and react to any couple engagement to nurture new relationships. 

Help couples envisage their wedding with you by recording a showround and sharing it with your audience. Bridebook CEO Hamish Shephard gives his advice on creating your virtual venue tour in part 3 of his covid advice video series here.

4. Share Advice

With Couples

As a wedding venue, you will know the difficulties that some couples are currently facing better than anyone, and social media is an easy way to show you care by reaching out and engaging. We’ve written a series of articles for couples which you can find in the Couple Management section here, so please do feel free to share any that you think could be helpful.

As a wedding venue, you will know the difficulties that some couples are currently facing better than anyone, and social media is an easy way to show you care by reaching out and engaging. We’ve written a series of articles for couples which you can find in the Couple Management section here, so please do feel free to share any that you think could be helpful.

With Suppliers

Any tips or advice that you’ve picked up so far could help someone else going through the same. Coming together as a community and supporting one another in these difficult times will build valuable relationships. Use your social media channels to help and educate and you will no doubt see this reciprocated.

If you do have any particular experience or expertise that you’d like to share then let us know by contacting [email protected]. We are collaborating with venues to ensure these messages reach as wide an audience as possible.

We hope these tips provide guidance for how best to approach your social media content over the coming weeks and beyond. If you haven’t already, be sure to read part 1 of this series for more social media advice. 

For more business advice and support do have a look at the information available in our COVID-19 resources for wedding professionals. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!

COVID-19: How to Make the Most of Social Media during the Pandemic Part 1 – Your Strategy

With social media providing a means of escape from reality for many, it’s no surprise that isolation has been linked to increased use of the most popular apps (and a few new ones). Any attention that you can focus on your social media channels now could be hugely beneficial long term. Bridebook have put together a 2-part series of tips to help you and your team best use social media during this time. Here in part 1 we focus on your overall strategy, while part 2 explores the type of content you should be sharing. 

1. Be Present

While no doubt a stressful and busy time for your business, it’s important to try and maintain your social media presence. Since people have been spending more time at home, Facebook and Instagram have seen a 40% increase in activity. This is a great chance for you to reach a wider audience and engage with your couple community. If you didn’t use social media before then perhaps now is the perfect time to start!

2. Be Positive

Whether reaching out to those who are having to change plans or connecting with newly-engaged couples, the best strategy across your platforms is to be positive. Focusing on what you can do rather than what you can’t, will both calm anxious couples and give potential new prospects confidence in your team.

3. Prioritise

If you’re short on time with a million other things to do, prioritise which social media channels you want to focus on, considering which give you the best engagement and the most enquiries. Don’t be inclined to spread your efforts too thin – while it’s sensible to claim profiles across channels, there’s a great deal more value in one nurtured and engaged audience.

4. Consistency is key

An organic and engaged social media following is not just about what you share but when. Whether you decide to post daily, twice weekly or just once a week, make a schedule and stick to it. If you can set aside a bit of time early in the week to plan your next few posts, it will feel much more manageable and sustainable. There are plenty of tools out there to help too, for example Later lets you schedule up to 30 Instagram posts per month for free. Any upfront effort is worth it, as regular posts will undoubtedly give you the best results.

We hope these tips provide guidance for how best to approach your social media strategy over the coming weeks and beyond. Be sure to read part 2 of this series for advice on social media content. 

For more business advice and support do have a look at the information available in our COVID-19 resources for wedding professionals. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!

COVID-19: Covid Advice Video Series for Wedding Venues

Curated by Hamish Shephard, Bridebook CEO & owner of Hedsor House, this video series covers some of the most challenging issues that you and your wedding venue might be facing now and over the coming weeks as the Covid-19 situation evolves. 

Part 1 – Intro

Hamish introduces his educational video series, giving his thoughts on the situation so far and an overview of the topics that he’ll be covering over the coming weeks.

Part 2 – Postponements & Cancellations

In this video, Hamish sheds some light on how best to approach one of the most challenging situations – postponements and cancellations. Advice includes what you need to take into consideration to make the best decisions, financial implications, when you should consider moving weddings to, insurance policies and communicating with your couples.

For more information have a read of our article What to remember when postponing weddings, in order to protect your business.

Part 3 – Virtual Venue Tours

In part 3 of this educational video series, Hamish shares his thoughts on virtual tours and why you should consider creating one for your venue. Highlights include Hamish’s own experience at Hedsor House, the best ways to create a virtual tour and his recommended next steps.

For more information have a read of our article Why wedding venues should be offering virtual tours, and how best to do them.

Part 4 – Getting New Wedding Bookings

In part 4, Hamish dives into how to increase couples’ confidence to make a booking with you during this difficult time. There are 3 key things you need to think about – watch the video to find out what these are.

Part 5 – Coming soon…

To get all the latest updates subscribe to our Bridebook Business Youtube channel where we’ll continue to share our educational videos.

We have a wealth of additional information to support you in our COVID-19 Resources for Wedding Professionals hub. If you need any further help then please do reach out to anyone in the Bridebook team. We also recommend joining  the UK Wedding Venue Slack group where +700 wedding venues are discussing the fast evolving Covid-19 situation and sharing helpful tips and advice. If you have any thoughts or tips yourself then please do join in and share – we are in this together!

COVID-19: why wedding venues should be offering virtual tours, and how best to do them

There have been some brilliant, thought-provoking conversations happening over on our UK Wedding Venues Slack Group. One of the most popular topics people have asked for advice on is virtual tours. Hamish Shephard, Founder of Bridebook & Hedsor House created an educational video on why all venues should be offering virtual tours through the coronavirus pandemic, and how best to create them – here’s a summary of his advice. 

Why are we encouraging virtual tours?

Over the last few years here at Hedsor House, we have been doing some amazing things with video tours and have seen great success. To give you an idea of how well they work for us at Hedsor, over the last 10 days we have booked 3 new weddings for 2021 using virtual tours

Video tours are going to become extremely important for your venue over the coming months, as couples are not going to be able to come to your venue for showrounds. The absolute best way to get ourselves out of the sticky situation we are all in, with not being able to host weddings in the immediate future, is to keep bringing in new business for next year and beyond. You do not want to get through this storm, and then find you have to weather another one due to an empty calendar with no new revenue!

Our experience with virtual tours, and why we love them!

A lot of people think virtual tours will not be an effective sales tool, and that you need to be IN the venue to get a proper feel for it. Believe it or not, I used to be one of these people! Due to our incredibly busy summers at Hedsor, a couple of years ago the team came up with an idea (that I thought was bad at first – they soon proved me wrong) to put a touch screen TV in one of Hedsor’s outbuildings, to host virtual tours.

So, if a couple wants to do a show round when we have an event in the main house, they are still able to enjoy the drive up to the house and are then taken down the hill to a gorgeous room in our old stable block, where they are taken through a virtual show round. We have sold A LOT of weddings this way. We also have many couples from other countries wanting to book with us, so we do a Zoom screen share and take them through the same virtual tour. 

Why do virtual tours work so well?

A lot of people think that show rounds are the couple coming to look at the fabric of the building, just to see what it looks like. However, our Bridebook data consistently shows that the number one deciding factor when booking a venue is the team. The couple want to know that you are genuinely nice people, that they can trust you and have confidence you are there to give them the greatest day of their lives. 

This is where being able to talk someone through your venue tour with genuine enthusiasm and excitement, really helps the couple to have confidence in you – even if they can’t physically come to your venue and meet you. 

Since we are in lock-down, perhaps it’s easier than ever to be doing virtual show rounds – if you have a quiet day you could be doing them back to back! All you need is your laptop / phone. The tours can be as long or short as you and the couple want them to be. There also isn’t that intensity when someone doesn’t turn up – I know this is often the bane of our lives in the industry! Luckily, should this happen on a virtual tour, you can jump straight back into other work at home. Though I am sure this won’t be the case – I hope!

What are the best ways to create a virtual tour?

There are a few different ways you can create a virtual tour, depending on budget, whether you have access to your venue and of course, how confident you are with technology! 

  • The absolute best way is to offer a 360 virtual tour – Matterport is a great software for this, however will cost you £1000 or more and takes some time. Your venue will need dressing, and this likely be possible to do right now if you haven’t done it already. 
  • The next best option, is to do a live ‘facetime’ tour when you’re on a video call with a couple. You’ll only be able to do this in the short term if you are based at your venue. 
    • You walking round the venue, being able to talk into the camera and show the best bits of each room off is a much more natural interaction. This may take a little longer, but will be much more personal. 
    • Do make sure you have a good internet connection if you’re doing this live with a couple! 
  • Simply walking round the venue with an iPhone is great too, especially if you have access to a recent model. If you have an iPhone 11, use the ‘wide angle’ lens, and take a video tour from your point of view!
    • If you can get someone to be your cameraman and follow you on the tour and record this is great, as it will be much more interactive than just a voiceover
    • It doesn’t have to be perfect! You can retake clips if you need to
    • You can edit this on a free software like iMovie for example, which is incredibly simple to use and knit multiple videos together into one.
    • Put some music over the time / speed up boring bits if you need to (e.g. walking up lots of stairs!)
  • The most basic option for creating a virtual tour is simply putting a slideshow of photos together. You can do this on Powerpoint, or iMovie again, Google Slides etc.
    • Just drag and drop photos!
    • Do this in your ‘tour order’ – you’re doing to be talking to them through these photos, so start outside the front door and work your way through your usual tour.
    • You can either record your slideshow as a video and then add a voiceover of you talking them through it
    • If the couple want to do it live on a video call, you can send them the slideshow / share your screen and take them through the virtual tour

Recommended next steps

  • Record one of these videos, in the manner that most suits you. Whether it’s walking round your venue with your phone, or a photo slideshow, it will be hugely impactful in securing new business during these strange times
  • Upload this onto your Bridebook profile as a video, and let us know. We will do our best to promote it to our couples and support you as much as we can.
  • When new couples enquire and interact with your venue over the coming weeks (even if they have only requested a brochure), ensure you ask if they have 15 minutes or less in the next few days, and let them know you’d love to take them through a virtual tour.

Virtual tours really do work and you WILL be able to create a fantastic one. Whilst we are all stuck at home, let’s step outside the box, get creative and secure some amazing sales for 2021 and beyond! Video tours may be something you actually want to keep doing after lock-down is over, we use it very frequently at Hedsor and get lots of bookings as a direct result. Millennials are our new target audience, and they want instant access to everything – whether it’s real estate, fashion…and wedding venue tours!

Virtual tours give couples not only a taste of your venue, but of you and your team’s sparkling personalities. Hopefully this has provided inspiration and helps, we very much look forward to seeing all your wonderful videos. Have a watch of the video I made 8 years ago for Hedsor, using iMovie, here! I have also linked to some great video examples below. GOOD LUCK!

360 videos: 

Guided tours:

Slideshow videos:

Don’t have a 360 tour yet? We’d love to offer you £100 credit, on Bridebook. Click here to claim your discount! 

Our surveys show that 22% of couples use 360 tours when finding their dream venue.

We hope this advice has provided you with the confidence you need to create your own virtual tour. If you have any questions for the Bridebook team, please feel free to message us on the UK Wedding Venue Slack group. Have a browse through our other educational articles created to support wedding venues during the pandemic, for example how best to handle postponements. Stay strong everyone – we will get through this together!

COVID-19: Information and Resources for Wedding Professionals

We fully understand the impact that COVID-19 is having on the wedding industry and on you, our wedding professionals. That’s why all of us at Bridebook HQ are pulling together to provide you with as much support as possible. We’ve created a series of educational articles and videos to help you and your team navigate these challenging times and hopefully bring some positivity along the way. Make sure you bookmark this guide which we will be continually updating with relevant advice and support.

Recent Updates

  • 9th Nov: Parliament debates Weddings – briefing notes and an email template to send to your MP. Take action in support of our industry now: ABWB supporting documentation.

Bridebook product releases

  • 30th Oct: Bridebook launches 360 Tours & Enquiry widget – see the details here.

Bridebook Partnerships

Take advantage of our latest partnerships.

The Association of British Wedding Businesses Articles

The Association of British Wedding Businesses is an association that aims to support members of the British wedding industry during COVID-19. Here’s their latest news and supportive resources.

Industry News & Resources

Your home for wedding industry news.

Bridebook Articles

Business Advice & Support 

Providing guidance based on the latest updates and Government advice, these articles will help you make informed business decisions throughout this period of uncertainty.

Take Action

The actions you can take to support the industry you love:

Covid Advice Video Series

Curated by Hamish Shephard, Bridebook CEO & owner of Hedsor House, this video series covers some of the most challenging issues that you and your wedding venue might be facing now and over the coming weeks. 

Looking After You & Your Team 

The health and wellbeing of you and your team is paramount. Have a read of our top tips and advice, from how to work effectively as a remote team to fun ideas for quarantine!

Couple Management 

Are your couples looking for advice? We’ve written a series of articles for couples below. Please do feel free to share these directly!

If you need any further help then please do reach out to anyone in the Bridebook team at [email protected].

Don’t forget, you can also join the UK Wedding Venue Slack group where +1000 wedding venues are discussing the fast evolving COVID-19 situation and sharing helpful tips and advice. If you have any thoughts or tips yourself then please do join in and share – we are in this together!

COVID 19: what to remember when postponing weddings in order to protect your business

As a result of the coronavirus pandemic, sadly there are many couples that need to reschedule their special day. However, the good news is that chances are, they still want to get married! It is crucial to do everything you can to work with your couples to postpone, instead of cancelling. Whilst still not convenient for either parties, this will protect your revenue and cash flow. 


Bridebook are in a fortunate position to have a view on both sides of handling postponements; our UK Wedding Venues Slack group has over 700 active members and our Facebook group is 7000 couples strong! Hamish Shephard, Founder of Bridebook & Hedsor House, has put together some advice to consider when postponing weddings, in order to protect your business.

Think about how many weddings you are doing a year

If it is only a small handful, then hopefully moving these weddings won’t be too difficult and you can accommodate them. However, if you are doing a larger number (more than 40-50 per year) and weddings are a core / the core part of your business, it becomes paramount to focus on protecting your business as a top priority.

Work out the financial impact postponements will have on your business

Think about how both the best and worst case scenarios will impact your business model. You  must be extremely aware of the financial impacts that could be coming your way. It has been alarming to see some venues being overly generous (as lovely as that is!) and allowing couples to reschedule their wedding to any day in the future, even their peak summer 2021 dates. 

This is extremely dangerous, as you are essentially ‘giving away’ your prime dates for next year at no extra cost, which will create a significant cash flow issue. You would usually be getting double this revenue, as you would sell those dates easily. Be very cautious of this and study your financial model carefully.

When should you be moving weddings to?

We highly recommend trying your best to not move your couples further than a year out from now.  For example, if we take September 2020 as the very earliest to be pushing weddings back to, you can then offer couples an 8 month window between September 2020 and March / April 2021 to reschedule their wedding in. Hopefully, you will likely have more flexibility with available dates during this time frame, too. This time period allows you to keep all wedding bookings within a year and therefore, help manage your cash flow.

If you allow postponements beyond March, you will be treading into dates you usually have no problems booking / busier dates for your venue. You must be very cautious of protecting your business here. Whilst it may make discussions with couples much easier to allow them to re-book their wedding whenever they wish, your number one priority to your team, your suppliers and indeed, your couples, is to ensure your business is protected and still standing in a year’s time.

Be hyper aware of wedding insurance policies

Discussions on our UK Wedding Venues Slack group and Facebook group for couples are showing that wedding insurers are not being hugely reliable, and are acting defensively. Understandably, this has been a huge shock for their businesses as well, however it is very important you are aware of the situation surrounding insurance. 

Wedding insurers’ first reaction has been trying to push the weight back onto the venues, rather than allowing claims or payouts. We have seen challenges coming from all 4 main wedding insurers in the UK – the most popular one has even taken down their website! There is a huge amount of doubt over whether insurers will actually pay out, therefore you must tread with caution and not rely on the fact that your couples have insurance.

If a couple have wedding insurance, there are very different liabilities to their wedding if it has been affected due to a government shutdown, or due to your or their choice to postpone / cancel. There are two possible implications: 

  1. If you are cancelling / postponing their wedding due to the current circumstances, the liability could fall solely on you. You must know your contract. 
  2. If you have to move their wedding in the next few weeks due to the government shutdown, the situation is very different, as you have been forced to close by the government.

Sadly, it is highly likely that even if the insurer does have to pay out to your couple, they will ask them to see your contract. They will be looking to find holes in the contract, to see if the payout can fall on yourself, before they even pay out to the couple. The insurance companies are under a huge amount of strain in this climate, so will be looking to find loopholes in your contract – please ensure you review them thoroughly.

What is the best possible scenario?

The ideal situation for all venues at this time is for couples to happily agree to postpone their wedding to a date that suits them, and protects your business. The way a postponement should work, ideally, is that the couple agrees to ‘cancel’ their wedding and you are able to re-issue their existing contract as a new booking, but with a new agreed date. All that is changing in their new contract is the date, do make sure not to change anything else. Again, this is not something you HAVE to offer your couples, but it is the best possible scenario for both sides.

Communicate clearly with your couples, with empathy

This is a hugely emotional time for couples having to postpone their wedding, so don’t forget to simply talk to them. Show them you’re still committed to giving them their dream wedding day, and that their best shot at getting this is moving the wedding to a mutually agreeable new date. Do let them know that you are working together with them, but that you are a business too and must protect it. 

If couples are still holding onto their original date and you feel its best for them to postpone, we highly recommend discussing the fact that even if weddings return to semi-normal in the coming weeks, there will still be other implications to affect their perfect day. For example, elderly guests and those coming from abroad may not make it, their honeymoon may be affected and registrars may still be limiting numbers of people in a ceremony.

This truly is the toughest few weeks we have ever faced in this industry. Once again, KEEP GOING! There is light at the end of the tunnel and we will get there by supporting each other. Bridebook are here to help as much as we can, so keep an eye on the UK Wedding Venues Slack group for further supportive content.