reviews Archives - Bridebook

How reviews help wedding dress, makeup and accessories suppliers generate bookings

Popularity has always been a surefire way to secure business; and online popularity – which translates to reviews – is one of the most powerful ways to show the world you’re liked, respected and worth investing in.

Reviews are particularly important in the wedding industry.

In today’s world, we Google before be book, buy or visit.

And just a few positive reviews can reassure couples you’re worth checking out, whereas negative reviews or no reviews at all will fill couples with dread and suspicion.

But why take our word for it?

We’ve reached out to Bridebook Award Winners 2018 – that is, the most impressive, talented and successful wedding makeup, dress, menswear, jewellery and accessories suppliers we’re working with right now – and asked them to explain in their own words how powerful they believe reviews are in helping them reach award-winning status.

Bejouled – Bridebook’s Jeweller of the Year

What are the top 3 benefits to having reviews in your personal experience?

Benefit 1 – I think the biggest benefit to having reviews is that it shows potential customers that you are a quality supplier, with loads of happy previous customers! I think many consumers will look at reviews before contacting any wedding suppliers as they can trust what others have said and look to their experience with that company.

Benefit 2 – Having great reviews also lets us know that we are doing a great job! There is nothing better than seeing your customer showing off their sparkling jewels, over the moon with the finished result. One of our favorite parts of the job is getting positive feedback and making our customers happy makes everything worth it.

Benefit 3 – A great benefit of reviews is having all of our wonderful Thank You cards on display in our Boutique which shows customers when they walk through the door that we are loved by some many previous customers. We have had many say that seeing all of the lovely cards sealed the deal for them!

How does the review process work in the UK wedding jewellery sector and can you identify any areas that could be improved?

I think most reviews these days come from Facebook which is great as it’s a platform that most people are active on. However, we try to push reviews across all our platforms such as Google, Bridebook, Vows Awards etc so we have great reviews across the board.

The only downside to the review process is that sometimes you can receive a negative review from someone who has never even been in contact with the company and that can impact your overall rating as a whole which can in turn impact the opinion of potential customers with regards to your brand. I think if a better screening process was put in place to validate reviews it would stop this from happening.

Dani Roberts Makeup – Bridebook’s Bridal Beauty Therapist of the Year

What are the top 3 benefits to having reviews in your personal experience?

Real customer feedback so that I can improve the service I provide in the future.
Gives future clients reassurance and an insight to what I can provide for them on their big day.
Shows your experience in the industry and that you’re a reputable business.

How do you generate bridal beauty bookings?

I currently use social media and post photos of my work as advertisement. I also have a lot of bookings through word of mouth and recommendations.

Do online reviews play a part when couples contact you via word of mouth referral?

I think they do as I direct them to my website and Bridebook profile so that they can get an idea of my style and pricing, view my work and so that they will be able to read reviews for that extra level of reassurance.

Sarah’s Wedding Boutique – Bridebook’s Wedding Dress & Accessories Supplier of the Year

How does the process of review giving / collecting work in the wedding dress and accessories sector?

Reviews are usually given following a purchase or once the bride has become a ‘Mrs’. This enables the bride to give genuine feedback on our Bridebook profile based on their wedding dress buying experience from start to finish.

Is it more important to win approval and good feedback from fellow suppliers rather than brides? Why?

Approval from both suppliers and brides are equally important with regards to working relationships and productivity. Both go hand in hand in terms of business success and a positive attitude is infectious! We have a great rapport with everyone involved. I believe this is an important strength which should never be underestimated.

What are the top 3 benefits to having reviews in your personal experience?

It is important to receive feedback from our customers to know we are doing things right.
To promote customer and shop awareness.
To boost staff morale and confidence.

Whitfield & Ward – Bridebook’s Menswear Supplier of the Year

What are the top 3 benefits to having reviews in your personal experience?

Reviews give our customers an insight into how we operate and what to expect when they come in to see us.
They give customers confidence and trust in our service and products.
More importantly, reviews let us know if we’re delivering the great customer service we promise and if there’s anything we need to improve on.

Could you estimate what proportion of the reviews you receive are from men versus women?

Approximately 70% men vs 30% women.

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Reviews are the difference between converting an enquiry into a booking, or not.

Take our advice and the advice of award winning, expert wedding suppliers today, and start harnessing the power of reviews for your wedding business.

For more information and interviews with award winning UK wedding suppliers, check out our Review Series.

How reviews help wedding food suppliers generate bookings

Food glorious food…what’s a wedding without a caterer or cake?

Food is usually at the centre of any social occasion and nowadays we all choose places to eat based on recommendations from friends and family or based on online reviews and star ratings.

We cannot emphasise enough how important reviews are in helping wedding caterers and wedding cake makers generate bookings.

Couples simply cannot choose between the thousands of foodies – good, bad and ugly – without a little guidance. And the best guidance comes in the form of real reviews and recommendations from the couples you’ve cooked, baked and served food for in recent weddings.

In the spirit of letting others do the hard work for us, here are two award winning Bridebook wedding suppliers to explain how important reviews are for wedding food suppliers.

Cakes by Nina – Bridebook’s Wedding Cake Maker of the Year

Nina, how does it feel to win this award!?

Thank you so very much – I’m truly over the moon! I’ve already seen some benefits of winning as I’ve had a few consultations with couples who were on the fence but when they saw that I’d won, they visited my website and Bridebook profile page, read my reviews and decided to go with me.

Amazing! So winning has proved how important reviews are for you.

Absolutely. Clients often comment that they have read my reviews before deciding to come and see me. Reviews are really important as it is a nerve wracking decision deciding who is going to do the best job making your wedding cake.

What are the top 3 benefits to having reviews in your personal experience?

It gives you a stronger brand presence and supports potential clients in their decision making process.
It helps put people’s mind at ease in this competitive market when you cannot be too sure of what you might be getting.
It gives people the chance to read what real customers think of your service as well as see your product so helps you develop as a business and generate bookings

Circa Events – Bridebook’s Wedding Caterer of the Year

Olivia, congratulations on becoming Bridebook’s Wedding Caterer of the Year.

May we ask, what are the top 3 benefits to having reviews in your personal experience?

Potential clients can see real-time, honest reviews from real couples!
It drives traffic to our website
It boosts our reputation with other suppliers and venues which in turn gives us more business opportunities

When you post reviews, do you do so on multiple platforms?

Dependent on the review and the wedding venue, we might post reviews on Facebook, our website and Bridebook. Where we post usually depends on where the client referral has come from in the first place.

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That’s certainly given us food for thought (excuse the pun) with regards to just how impactful reviews and recommendations are for wedding food suppliers.

Do you have any comments to add about your experience of the power of reviews as a UK wedding food supplier?

For more information and interviews with award winning UK wedding suppliers, check out our Review Series.

How reviews help wedding planners generate bookings

Soniamarie Loves has been announced as Bridebook’s Wedding Planner of the Year.

With over l0 years in wedding and event planning, owner Soniamarie has worked with couples from all walks of life – planning, managing and coordinating weddings of all types and budgets both in the UK and abroad.

Soniamarie really does love everything to do with weddings; that much is clear from the fantastic reviews we’ve seen on her website and on her Bridebook profile.

“I love to make my clients happy, to give them the wedding that they have dreamed of and to treat it as if it were my own by giving every detail of your day the care and attention that it deserves.”

Reviews may have gotten Soniamarie noticed and helped her win this prestigious wedding planner award but we wanted to know in her own words just how powerful she feels reviews are in helping Soniamarie Loves grow as a business.

We asked Soniamarie, what are the top 3 benefits to having reviews in your personal experience?

Benefit 1 – reviews help to sell a service. Being a wedding planner can sometimes be difficult to “sell” as it is an intangible service and not something which you can demonstrate to a client or show them before they buy. This is where reviews come into play and they have really helped me win new business.

Reviews are the undiluted words of a couple, their friends and family from the weddings that I have planned, managed or coordinated and they are based on personal, first hand experiences of my work. I think that it is pretty hard to ignore how a service has made someone feel.

That is what people relate to and it has meant that prospective clients do not have to solely rely on my own words about how I can add value to their wedding day, they can read my reviews.

Benefit 2 – reviews never expire. Once someone has provided me with a review or testimonial, it is there and can be reused and promoted at any time without limit. That is a free and invaluable advertising tool for my social media, website, brochure and any other marketing tool I want to use them for. Oh, did I mention that they are FREE forever?!

Benefit 3 – reviews help to increase your credibility. When couples are searching for a supplier on a directory for example, they do not know that supplier personally and so have to rely on the content they find on their profile page.

Being a supplier with a number of reviews will make you stand out from the crowd and give weight to the services you provide. For me, reviews show that I know what I am doing and that I am an experienced planner.

If you think about it, not all of the people who have left a review can be wrong and there must be some truth in what they have said. I personally think that my reviews have worked wonders for me, they are as good as word of mouth and I have definitely gotten business from them.

In your experience as a top wedding planner, do you often receive rave reviews without having to ask for them?

I would say that it is 50/50. I tend to get reviews by way of ongoing feedback during the planning process from my clients and even suppliers that I work with, without asking. It can be a simple as a “Thank you, that was really helpful” or “You are a star!” I class these comments as reviews too as it is all feedback on my work and I am so grateful and humbled for all feedback.

I have been pleasantly surprised by some of the reviews that I have received from couples who were so happy with my service that they have sent me videos while on honeymoon! I couldn’t ask for more than that!

There are of course times when I have had to follow up with a client for a review which I do not mind doing and equally they have not minded supplying for me. I try not to be pushy with it as I am dealing with newlyweds so sending me a review is not at the top of their priority list immediately after their wedding day.

Patience is key. I believe in the service that I provide and because of that, I am confident that my clients will not mind sharing that experience with others to help me promote my business.

That’s so great to hear! And we completely agree that every kind word should be considered a review. Do you think it takes a lot of time and discipline to successfully manage the review process for your business; from requesting a review right through to posting it?

Yes, I do. You need to be on top of it and it definitely does require time and discipline to obtain reviews and then use them most effectively.

I can honestly say that I am not always the best at doing this and I know that I could use them a lot more than I do. It is so easy to be so engrossed in my client’s “wedmin” that I forget to make enough time to work on this is important part of my business.

I think that it is really important to capture raw emotion and feelings while it is still fresh in the minds of the couples you work with, so seeking the reviews as soon as possible is key. Snooze and you will lose.

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That’s certainly given us food for thought with regards to just how impactful reviews and recommendations are in the wedding planning industry.

Do you have any comments to add about your experience of the power of reviews as a UK wedding planner?

For more information and interviews with award-winning UK wedding suppliers, check out our Review Series.

Are reviews important sales tools for wedding venues?

15 minutes with four award-winning UK wedding venues

Do brides and grooms really care about reviews when it comes to wedding venues?

Surely they either fall in love with a venue, or they don’t – right?

You know that your wedding venue is far more than the bricks and mortar it’s made from. It’s about ambience, decor, service and comfort. It’s about supporting a couple in helping them create their dream day.

So reviews count.

They help a couple envisage their big day and decide whether the experiences of other happy newlyweds are the kinds of experiences they themselves want for their wedding day.

Rather than continue to tell you how important reviews are, we thought we’d let four award-winning wedding venues do it for us. Here are their thoughts on the power of reviews…

Woodhill Hall – Bridebook’s Winning UK Wedding Venue 2018

Bridebook: Tell us about your success with reviews so far, as a top UK wedding venue…

We’ve found the value of reviews is paramount to our business.

I think our key to receiving such successful reviews is that we’re a family run business that really gets to know our couples. From day one, they feel like part of the Woodhill family and we really get to know the couple, their family and friends. As a result, couples don’t feel like they’re reviewing a business, as one of our couples explained, it feels like you’re reviewing family. Reviews which are left by our couples always make us smile from ear to ear and we’re proud to showcase them on our website and with providers such as Bridebook.

Reviews also provide such a great opportunity to reflect on the team’s performance as well as allowing us to look back on how great the couples big day was. Often reviews from couples will mention a funny story or an element of the day which really stood out and it helps the team relive how great their day was.

Have you seen/felt the difference reviews make to the number of enquiries you receive? Any stats to support?

100% yes. We continue to be surprised by the number of enquiries we receive by couples who are interested in the venue and have chosen to visit us based on glowing reports from couples who’ve married with us, guests at weddings or even suppliers sharing how nice they found the venue. In 2017, 24% of all our enquiries came from couples who’d read reviews about us and out of those, 74% booked with us which is amazing. If it wasn’t for hearing about or reading a review they may have never visited us at all.

What are the top 3 benefits of having reviews in your personal experience?

True impartial representations of the venue by ambassadors who’ve been there, done that and enjoyed such a wonderful experience.
They provide a window into your customer service standards.
The more you showcase the more weight it adds to how good you and your business are.

Dodmoor House – Bridebook’s East Midlands Wedding Venue of the Year 2018

At which point in the wedding planning process do you ask couples for a review?

We wait until the wedding has finished, about a week or two after (depending on our couples’ travel plans). We find that it’s good to really give them a chance to reflect on all aspects of the wedding and give them time to relive it all.

How do you ask for the review?

We send an email to our couples and also ask them to send over any photos for a blog post or real-life wedding feature. We like to keep our couples involved in the ‘Dodmoor family’ for a long time after the wedding!

What are the top 3 benefits of having reviews in your personal experience?

It gives potential couples the opportunity to read real, honest opinions about our venue and the service we provide. It helps people to see where we shine and help them make a decision to book us for their dream day!
Receiving reviews from couples can help us to learn where we can improve. There’s always room for a little improvement!
We get really excited when a review comes in from one of our couples or a guest at one of the weddings; it really builds up morale within the team and gets us all pumped up to run our next wedding and do it all over again!

The Grand Hotel, Tynemouth – Bridebook’s North East England Wedding Venue of the Year 2018

Have you ever received a negative review and if so, how did you deal with it?

So far I do not think we have had a bad review which is incredible to be able to say.

If we did receive a negative review then we would look at what has been mentioned and act upon this and contact the couple to address any issues.

What are the top 3 benefits of having reviews in your personal experience?

It is good to get feedback on the hotel and hear back from our couples about their wedding experience.
It is reassurance that we are doing our job well when we receive glowing reviews.
It is good publicity for the hotel and for potential brides to see these reviews.

Redhouse Barn – Bridebook’s West Midlands Wedding Venue of the Year 2018

What are the top 3 benefits to having reviews in your personal experience?

Reviews are hugely important to us. We aren’t a huge fan of ‘pushy sales’ techniques and often letting potential couples see the fantastic reviews we have from previous weddings says a lot without us having to.

It gives potential couples a lot of confidence that what we are telling them about the venue and the food is true and often better than expected.

Recommendations are definitely the best form of advertising. I had one couple who visited us recently and the groom was very open and said that he wasn’t originally interested at all in a Barn wedding but his fiancé told him to spend a bit of time researching us (as she was desperate to come for a viewing) and after reading through our reviews on Facebook he knew it was where he wanted to get married before he actually visited!

Who asks couples for a review at your wedding venue?

We never canvass our couples or their guests to review the venue after their wedding so we are very lucky to receive some lovely thank you cards from most couples following their big day and we often upload those ourselves to share the love!

As mentioned above we don’t like to be too pushy and that extends to chasing people after their wedding to write something lovely about us. Generally, couples and their guests will take it upon themselves to review on social media or send us something in the post. It’s a testament to the fantastic service and hard work of the team here that people will go out of their way to review the venue, food and service.

Where do you showcase your reviews (online and offline)?

We like to showcase our reviews on all of our marketing platforms and social media. I try to keep these updated as much as possible with the latest reviews.

I don’t tend to like using older reviews as a lot can change in a couple of years so It’s nice to show new couples that this review was from a wedding from the summer just gone rather than from 5 years ago!

We use Facebook a lot already and I am starting to get better with Instagram which I would like to post more reviews on but I’m just getting to grips with it.

Offline we have a big file in the Barn full of all the thank you cards we receive so when potential couples come to view the Barns they can have a flick through!

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Reviews are the difference between converting an enquiry or a venue visit into a booking, or not.

Take our advice and the advice of award-winning, expert wedding venues today, and start harnessing the power of reviews for your wedding venue.

Looking for more wedding industry trends and couple insights? Head to the Bridebook Business Hub, the home of wedding industry knowledge.

An idiot’s guide to making reviews work for your wedding business

‘Tis the season for wedding industry reviews! We’re talking how to get them, how to use them and why they’re so darn important for your wedding business and brand.

When is the perfect time to address reviews? Well that would be now.

Summer and the multitude of weddings that come as part and parcel of the season are now officially over.

And October signals the beginning of what we’re imaginatively calling ‘wedding pro preparation season’; a time when you should be focusing on getting your wedding business ready for the next wave of newly engaged couples.

NOW is your cue to review

We’ve already shared a post on why reviews and recommendations are a wedding suppliers best friend which, in case you’re strapped for time provides great, original ideas for obtaining and using reviews.

It also highlights that according to the UK Wedding Report 2017, couples rank recommendations from friends and family (72%) followed by reviews (58%) as the most important resources when finding wedding suppliers.

We thought that was worth mentioning again.

We’re often asked by wedding suppliers what the simplest and most effective ways are for getting reviews, and getting more of them. And our tips are simple. Here goes…

**4 idiot proof ways to get more reviews**

Tip 1 – Simply ask for them

If you’re wracking your brain for original ideas on how to get more reviews, stop immediately. Have you simply asked for them?

Most newlyweds will forget to write you a review unless you remind them. Hey, life gets in the way sometimes.

Remind the couple you’ve worked with (via email, on the phone or on social media) how important reviews are to your business and how much you appreciate them and we’ll bet you’ll be inundated with the good stuff.

Tip 2 – Timing is everything

If you ask a couple to leave you a review the day after their wedding it’s unlikely you’re going to actually see anything happen off the back of it. Be patient and schedule a reminder for around 4 weeks after their wedding and ask the couple for feedback then.

They would have had time to settle back into the swing of things by then and are probably feeling a little nostalgic. This is the best time to ask them to relive their day through a few words on a page.

The exception to the timing rule applies for photographers and videographers who should ask for a review after their photos and videos have been delivered, and for stationery suppliers who will deliver their product to the couple way before the wedding day.

Tip 3 – Make review collecting a standardised process

Collecting reviews after each wedding you work on should become second nature and be ingrained in your business culture.

Share existing reviews with new clients so that they know early on how dedicated you are to delivering a great service or product, and so that they know to expect you to ask them to write one after their wedding. It helps if the couple have seen the benefit of reviews first hand.

Tip 4 – All feedback is valuable

And when we say all feedback, we mean all feedback! Why not ask the couples who said no to your wedding venue or service why they made the decision to go elsewhere.

This feedback is invaluable and by showing you really care, who knows; you could be able to turn those no’s into a YES.

Reviews are pretty big news

The way that past clients describe their experience with you is one of the best ways you can advertise your skills and strengths without being egotistical. Happy couples can say things you can’t. They can express emotions that demonstrate to others what it’s like to work with you when building their wedding.

Remember to respond to every review you receive on your website or social media accounts – whether positive or negative – so that the world can see how much you care about each and every couple you work with. And of course, remember to thank all couples for taking the time to share their feedback.

Find out more on how to use your reviews and really leverage their value across different online platforms.

How to use your reviews

Reviews aren’t easy to earn so once you’ve banked them you should be making the most of them and leveraging them in different formats across different mediums.

Getting the most out of client reviews is simply a case of knowing how to use them; that is, where to feature them and how best to let the voices of happy couples you’ve impressed speak for themselves.

You can spend as little or as long as you like sharing reviews far and wide but here are eight things you should definitely be doing as soon as your good feedback comes in.

8 ways to use your reviews

1. Your website. The most obvious and arguably most important place to feature reviews and testimonials is on your wedding website. But think outside of the box and rather than just featuring your reviews on a testimonial page which could easily be missed by web visitors why not add good feedback to your homepage, blog, photo library and other website pages too.

2. On your Bridebook profile. Did you know that 1 in 5 UK based engaged couples are currently planning their wedding with Bridebook? Leaving reviews on third party wedding websites like Bridebook Business which are already benefiting from high rankings in search engine results is imperative, as it helps your wedding business stand out against all the other competing businesses. If a bride or groom searches for local wedding florist and your business appears alongside five others, the one with the great reviews and five star ratings will inevitably be the wedding business that receives the enquiry. Make that YOUR wedding business!

3. In your marketing materials. Every review you receive should be leveraged across all marketing collateral and on all mediums. Whether online or offline, make sure your reviews are included on all communications. Reviews and recommendations are real deal clinchers and their impact in boosting bookings is something all wedding suppliers should take seriously. Find out more about why reviews are so important in 2017 and beyond.

4. On proposals, package details and invoices. Wherever cost and wedding service details can be found, support your specialism with testimonials! Reviews will help you justify your costs and provide further depth to details of the wedding services you offer.

5. On social media. Share good feedback with your followers and indirectly through your client’s audience by encouraging likes, shares and mutual post promotions. By showing the world how happy you make the couples you work with you’re boosting brand awareness and promoting your wedding business using the words and opinions of others. Very clever.

6. In testimonial videos. Smart entrepreneurs are realising the true power of video and are embracing opportunities to make quick video clips of happy newlyweds sharing their joy and appreciation of your wedding services. You can share these videos on all the same platforms and pages that you’d share written review content on. And don’t forget to include a video transcript of the couple’s comments underneath the video on your website to benefit from SEO juice.

7. At wedding shows. Whether you’re exhibiting at a wedding event or attending as a guest to network, be sure to bring postcards, signage and business cards featuring some of your most powerful reviews alongside your contact details.

8. In email communications.The power of email in communicating with prospective and existing clients is not to be ignored so why not add your favourite review to your email signature along with your website address and a link to your Bridebook profile. Including all three of these things increases the likelihood that reviews will be read on at least one of the platforms and it means that interested couples can quickly see how you’ve impressed on previous weddings you’ve worked on.

Reviews are an essential way to showcase your expertise because there’s no better way to promote your wedding services than indirectly through the voices and opinions of happy couples.

But don’t forget that earning reviews is only part of the process and you must make sure that you use these powerful marketing tools to support your client attraction strategy and a subsequent increase in bookings.

Let happy clients or fellow suppliers tell the world just how special you are. Just remember to include the good feedback where it counts.

Why reviews and recommendations are a wedding suppliers best friend

According to the latest UK Wedding Report 2018, couples now rank reviews (62%) as the most important resource when finding wedding suppliers.

Think about it. Whether you’re married or not, wouldn’t you choose a venue, photographer or florist that has 5-star reviews over another very similar supplier that has no documented feedback on their services?

And whilst advertising your supplier products or services online via your website, through paid and organic social media posts or at wedding fairs is important for building awareness and supporting decision making, couples are likely to base their final booking decisions on recommendations and reviews.

So we’ve gathered that they’re important. Now it’s time to consider how we best request and collect the feedback from our dearly beloved clients.

Whilst many elated couples will assure you that they are going to write you a review after the big day, wedding suppliers often find that actually getting clients to follow through with writing the recommendation can be difficult and time-consuming.

Why not remind brides and grooms to leave you a review using one of these decidedly different tactics:

1. Put it on Paper

Send your happy clients a ‘congratulations on your wedding day’ card and inside it, just after you sign off the card, ask them if they’d kindly post a review for you. This may cost money and demand a little extra thought and time than an email would but it is far more personal and will mean more to couples, which is likely to inspire action.

Plus the cost of a congrats card far outweighs the benefits of a great review. Think of it as your next potential booking costing 99p!

You could even go one step further and send your clients a first-year anniversary card. The likelihood is that they’ll have engaged friends of a similar age and this gesture could result in a personal recommendation and potential new client coming your way.

2. Subtly remind the world of how great you are

Use social media to share some of your existing reviews. Not only does this act as promotion for your wedding business but – assuming that they have followed you or liked your page – your latest clients will come across this feedback on their feeds which will act as a subtle memory jog for them to write you that stonking review at long last.

Tip – if you pressure people too much it can actually put them off of leaving you a review. Similarly, be careful not to make your social media accounts too self-promotional. Let past, ‘happy clients’ do most of the talking for you.

The trick to building reviews is to perfect at which point you verbally ask for a review (when your client is happy, relaxed and impressed) and in how you follow up this request. You’ll have gotten to know the personalities of your clients and whether they’re more ‘formal email’ people or social media savvy millennials, so tailor your communications to suit each of them for the best chance at succeeding.

Did you know that registered venues on Bridebook with reviews and testimonials are 2.3 times as likely to receive an enquiry?

Ping out your Bridebook URL on social media channels and ask couples you’ve worked with to share their feedback, just as wedding venue Hedsor House has.

So once you’ve gathered your reviews, where to post them?

The first place to post any reviews is on your wedding website – and not just on the testimonials page. Be sure to leave reviews and recommendations on all pages to maximise the chances of them being seen, and to validate your wedding supplier services throughout the customer journey.

Next, make sure you include good feedback on all marketing collateral. Everything you send out or use to promote your business should be supported by the opinions of happy clients.

That includes featuring reviews on pricing information, business cards, promotional content and videos, emails, blogs, social media posts and even at wedding shows.

Wedding venues should remember to take a photo of any thank you cards and upload them to their website too. Remember reviews come in all formats, and as couples read an average of 7.6 reviews before booking a wedding supplier it’s important that you collect as many as you can and ensure that your reviews are easy to find.

Tip: don’t forget to upload your reviews on Bridebook and then share your profile URL with the world.

Reviews are the best way to showcase your business

Knowing that a supplier has been ‘pre-approved’ naturally gives couples confidence in your ability to provide top notch wedding services for the most important day of their lives.

Get out there are start building your online credibility to win business – and ‘likes’ – in 2017 and beyond.

Want more tips and tricks as to how to grow and market your wedding business? Like the Bridebook Business Facebook Page and receive weekly updates from industry experts and thought leaders across the UK.

Keep your Bridebook profile up to date and relevant by logging in and editing your Business Account HERE. Once updated, you will instantly increase your profile searchability and are able to connect with our community of 40,000 couples. In short, spend a little time adding photos, videos, and information you love about your business now, and benefit later!